NICCE
NICCE's Overview
Nicce (formerly operating as Nicce Ltd) is a contemporary streetwear brand founded in London in 2013. Known for its clean, minimalist aesthetic and quality apparel, Nicce quickly gained popularity in the youth fashion market. In early 2023, Nicce was acquired by Frasers Group after entering administration. The brand continues to operate under Frasers Group, leveraging its new parent company's extensive retail network and resources to reach a global audience. Nicce focuses on creating accessible, stylish clothing and accessories that blend functionality with modern design.
Where is NICCE's Headquarters?
HQ Function
Central corporate operations, brand strategy, finance, logistics, and administrative functions for Nicce as part of the Frasers Group portfolio.
Notable Features:
A large-scale corporate campus with extensive office space, advanced warehousing, and distribution facilities, characteristic of Frasers Group's operational hub.
Work Culture:
Integrated within the fast-paced, commercially-driven, and results-oriented corporate culture of Frasers Group.
HQ Significance:
Serves as the current nerve center for the Nicce brand, enabling its continuation and growth under new ownership by leveraging Frasers Group's established infrastructure.
Values Reflected in HQ: Efficiency, scalability, brand integration, and commercial performance, reflecting the values of Frasers Group.
Location:
As a brand within the Frasers Group, Nicce benefits from the group's significant global infrastructure. This includes international sourcing, manufacturing partnerships, extensive distribution channels, a multinational e-commerce platform, and a physical retail presence in various countries. Frasers Group supports the global market reach and operational needs of Nicce.
Street Address:
Unit A, Brook Park East
City:
Shirebrook
State/Province:
Nottinghamshire
Country:
United Kingdom
NICCE's Global Presence
London, England, United Kingdom
Address: Academy House, 161-167 Oxford Street, London, W1D 2JP
Provides a strategic presence in the UK's capital, a key center for fashion, media, and commerce, supporting brand visibility and business development for Frasers Group's brands.
Buying Intent Signals for NICCE
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Executive Team of NICCE
As of April 2025, NICCE' leadership includes:
Investors of NICCE
NICCE has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Nicce Ltd was acquired by Frasers Group in early 2023 after entering administration. This acquisition led to a transition in leadership, with oversight moving to Frasers Group's executive team. The original founder and key executives of Nicce Ltd are presumed to have departed post-acquisition.
Departures
New Appointments:
Technology (Tech Stack) used by NICCE
Discover the tools NICCE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NICCE Email Formats and Examples
With Nicce now part of Frasers Group, official communications regarding the brand are likely handled through Frasers Group's corporate email system. While historical Nicce email addresses (e.g., @nicce.com or @nicceclothing.com) may exist, their active use for new business is uncertain. A common pattern for Frasers Group emails is [first].[last]@frasers.group.
[first].[last]@frasers.group
Format
michael.murray@frasers.group
Example
85%
Success rate
News and media
Drapers • February 1, 2023
Frasers Group snaps up Nicce out of administration
Frasers Group, led by Michael Murray, has acquired the intellectual property and other assets of London-based streetwear brand Nicce, which had recently fallen into administration. This move adds another youth-focused fashion label to Frasers Group's growing portfolio....more
Retail Gazette • January 30, 2023
Nicce collapses into administration, Frasers Group circles
Streetwear brand Nicce has fallen into administration, with reports suggesting Mike Ashley's Frasers Group is a frontrunner to buy the struggling retailer. The brand faced financial difficulties leading to the appointment of administrators....more
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