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NextRoll
What Does NextRoll Do?
NextRoll is a marketing and advertising technology company dedicated to helping businesses of all sizes grow. Through its two business units, AdRoll (focused on D2C brands) and RollWorks (focused on B2B companies), NextRoll offers a comprehensive suite of AI-powered solutions. AdRoll provides tools for customer acquisition and retention through display ads, email marketing, and cross-channel measurement. RollWorks provides account-based marketing (ABM) solutions, enabling B2B companies to identify target accounts, engage them across multiple channels, and measure program impact. NextRoll leverages data and machine learning to help businesses reach their ideal audiences and achieve their marketing objectives efficiently.
Where Is NextRoll's Headquarters?
HQ Function
Serves as the central hub for corporate leadership, strategic planning, product development, engineering, marketing, and global operations.
Notable Features:
Modern office space designed to foster collaboration and innovation, featuring open-plan layouts, breakout areas, and amenities supporting a productive work environment.
Work Culture:
Known for a dynamic, inclusive, and data-driven work culture that encourages continuous learning, teamwork, and a customer-centric approach. Employees often highlight the supportive environment and opportunities for growth.
HQ Significance:
The San Francisco headquarters is pivotal for NextRoll's innovation, housing key decision-makers and engineering talent that drive the company's technological advancements in AI-powered marketing and advertising.
Values Reflected in HQ: The HQ design and environment likely reflect NextRoll's values such as transparency, collaboration, innovation, and a focus on employee well-being and productivity.
Location:
NextRoll supports its global customer base through strategically located offices in North America (San Francisco, New York), Europe (Dublin), and APAC (Sydney). These offices collectively provide sales, customer success, marketing, engineering, and operational support, enabling NextRoll to deliver its marketing and ad tech solutions worldwide and cater to diverse regional needs.
Street Address:
2300 Harrison Street
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does NextRoll Operate Around the World?
Dublin, Ireland
Address: The Lennox Building, 47-51 Richmond St S, Dublin 2, Ireland
Drives NextRoll's growth and market penetration in the EMEA region, providing tailored solutions and support to a diverse international client base.
New York, NY, USA
Address: 150 W 30th St, New York, NY 10001, USA
Supports NextRoll's presence in the key North American market, facilitating client engagement and strategic partnerships on the East Coast.
Sydney, NSW, Australia
Address: Level 2/11 York St, Sydney NSW 2000, Australia
Expands NextRoll's reach in the Asia-Pacific market, catering to the specific needs of businesses in this growing economic zone.
Buying Intent Signals for NextRoll
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading NextRoll? Meet the Executive Team
As of April 2025, NextRoll' leadership includes:
Who's Investing in NextRoll?
NextRoll has been backed by several prominent investors over the years, including:
What Leadership Changes Has NextRoll Seen Recently?
NextRoll significantly strengthened its executive leadership team in early 2023 with key appointments for Chief People Officer, Chief Product Officer, and Chief Technology Officer. These hires signal a continued focus on scaling operations, product innovation, and technological advancement. No major executive departures have been publicly announced in the last 12-15 months.
New Appointments:
What Technology (Tech Stack) Is Used byNextRoll?
Discover the tools NextRoll uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NextRoll Email Formats and Examples
NextRoll commonly uses standard corporate email formats. The most frequently observed pattern is [first].[last]@nextroll.com. Other potential formats could include [first_initial][last]@nextroll.com.
[first].[last]@nextroll.com
Format
jane.doe@nextroll.com
Example
80%
Success rate
What's the Latest News About NextRoll?
Built In • February 7, 2024
NextRoll Recognized as One of the Bay Area's Best Midsize Places to Work in 2024 by Built In
NextRoll has been named to Built In's 2024 list of Best Midsize Places to Work in the Bay Area. This recognition highlights the company's commitment to fostering a positive work environment and strong company culture, offering competitive benefits and prioritizing employee well-being....more
MarTech Series • October 4, 2023
NextRoll Acquires Growmatik to Bolster Marketing Automation Capabilities for B2C and D2C Marketers
NextRoll announced its acquisition of Growmatik, a marketing automation platform. This strategic acquisition is set to enhance the capabilities of NextRoll's AdRoll division, providing D2C and B2C marketers with more advanced tools for customer journey automation, segmentation, and personalized engagement across various channels....more
Business Wire • March 21, 2023
NextRoll Strengthens Executive Team With Three Key Appointments
NextRoll announced the appointments of Amy Abascal as Chief People Officer, Mihir Nanavati as Chief Product Officer, and Vibhor Kapoor as Chief Technology Officer. These strategic hires are expected to drive NextRoll’s next phase of growth and innovation in the marketing technology landscape....more
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