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NewsGuard Technologies is a company dedicated to combating misinformation and promoting media literacy by providing credibility ratings and detailed 'Nutrition Label' reviews for thousands of news and information websites. Founded by veteran journalists Steven Brill and Gordon Crovitz, NewsGuard employs trained journalists to assess sites based on nine apolitical criteria of journalistic practice. These ratings help internet users, educators, businesses, and platforms distinguish between reliable sources and purveyors of false or misleading content, thereby fostering a more informed public discourse. Their browser extension and partnerships with libraries, schools, and technology platforms aim to provide a layer of trust and transparency to online information.
Serves as the primary center for editorial oversight, global operations management, partnership development, technological innovation, and strategic planning.
Situated in a prominent New York City office building, offering modern amenities and a professional environment conducive to focused analytical work and collaborative projects. Its location provides excellent connectivity and access to the broader media and tech ecosystem.
Mission-driven, emphasizing journalistic integrity, accuracy, and transparency. The culture fosters critical thinking, rigorous research, and a collaborative approach to assessing news sources. As a company at the intersection of journalism and technology, it likely encourages innovation and adaptability in addressing the evolving landscape of online information.
The New York headquarters is strategically important, placing NewsGuard at the heart of the global media and technology industries, facilitating key partnerships and influence in its mission to combat disinformation.
NewsGuard Technologies has a significant global presence, with its core mission focused on rating news and information websites from numerous countries and in multiple languages. Analysts are based in North America, Europe, and Australia, continually expanding coverage to new regions. Their data and ratings are used by individuals, educational institutions, libraries, technology platforms, and advertisers internationally to promote media literacy and combat the spread of misinformation across borders.
220 East 42nd Street, Suite 400
New York
NY
USA
Address: Not applicable (Primarily remote analysts)
To provide comprehensive, localized, and culturally nuanced credibility assessments of news sources worldwide, ensuring NewsGuard's ratings are relevant and accurate across different information ecosystems.
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As of April 2025, NewsGuard' leadership includes:
NewsGuard has been backed by several prominent investors over the years, including:
NewsGuard's core leadership team has demonstrated stability, with no major C-suite or publicly announced VP-level executive hires or departures reported in the last 12 months. The company continues to focus on expanding its team of analysts and operational staff to support its global mission.
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NewsGuard Technologies likely uses standard corporate email address formats. Common patterns include combinations of first name, last name, and initials followed by '@newsguardtech.com'.
[first].[last]@newsguardtech.com or [first_initial][last]@newsguardtech.com
Format
jane.doe@newsguardtech.com
Example
85%
Success rate
NewsGuardTech.com / Various Media Outlets • February 28, 2024
NewsGuard highlighted a substantial increase in 'Unreliable AI-Generated News' (UAIN) websites. These sites, often lacking human oversight, publish AI-generated content and contribute to the spread of misinformation, posing new challenges to information integrity....more
NewsGuardTech.com • January 17, 2024
NewsGuard announced the launch of its services in Austria, providing credibility ratings for German-language news and information websites. This expansion aims to empower Austrian internet users with tools to identify trustworthy news sources....more
NewsGuardTech.com • October 26, 2023
NewsGuard and Ad Fontes Media formed a partnership to combine their datasets, offering advertisers more robust solutions for brand safety and mitigating risks associated with misinformation. The collaboration seeks to help brands avoid advertising on unreliable platforms....more
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