What Does NewsGuard Do?

Total employees65
HeadquartersNew York
Founded2018

NewsGuard Technologies is a company dedicated to combating misinformation and promoting media literacy by providing credibility ratings and detailed 'Nutrition Label' reviews for thousands of news and information websites. Founded by veteran journalists Steven Brill and Gordon Crovitz, NewsGuard employs trained journalists to assess sites based on nine apolitical criteria of journalistic practice. These ratings help internet users, educators, businesses, and platforms distinguish between reliable sources and purveyors of false or misleading content, thereby fostering a more informed public discourse. Their browser extension and partnerships with libraries, schools, and technology platforms aim to provide a layer of trust and transparency to online information.

Where Is NewsGuard's Headquarters?

HQ Function

Serves as the primary center for editorial oversight, global operations management, partnership development, technological innovation, and strategic planning.

Notable Features:

Situated in a prominent New York City office building, offering modern amenities and a professional environment conducive to focused analytical work and collaborative projects. Its location provides excellent connectivity and access to the broader media and tech ecosystem.

Work Culture:

Mission-driven, emphasizing journalistic integrity, accuracy, and transparency. The culture fosters critical thinking, rigorous research, and a collaborative approach to assessing news sources. As a company at the intersection of journalism and technology, it likely encourages innovation and adaptability in addressing the evolving landscape of online information.

HQ Significance:

The New York headquarters is strategically important, placing NewsGuard at the heart of the global media and technology industries, facilitating key partnerships and influence in its mission to combat disinformation.

Values Reflected in HQ: The choice of a major media hub reflects NewsGuard's commitment to engaging directly with the information ecosystem. The workspace is likely designed to support meticulous research, collaboration, and the upholding of journalistic standards.

Location:

NewsGuard Technologies has a significant global presence, with its core mission focused on rating news and information websites from numerous countries and in multiple languages. Analysts are based in North America, Europe, and Australia, continually expanding coverage to new regions. Their data and ratings are used by individuals, educational institutions, libraries, technology platforms, and advertisers internationally to promote media literacy and combat the spread of misinformation across borders.

Street Address:

220 East 42nd Street, Suite 400

City:

New York

State/Province:

NY

Country:

USA

Where Else Does NewsGuard Operate Around the World?

Global (Distributed Teams)

Address: Not applicable (Primarily remote analysts)

To provide comprehensive, localized, and culturally nuanced credibility assessments of news sources worldwide, ensuring NewsGuard's ratings are relevant and accurate across different information ecosystems.

Buying Intent Signals for NewsGuard

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NewsGuard? Meet the Executive Team

As of April 2025, NewsGuard' leadership includes:

Steven Brill - Co-CEO
Gordon Crovitz - Co-CEO
Sarah Brandt - Executive Vice President, Partnerships
Eric Effron - Editorial Director
Matt Skibinski - General Manager
Chine Labbe - Managing Editor, Europe

Who's Investing in NewsGuard?

NewsGuard has been backed by several prominent investors over the years, including:

Publicis Groupe
Knight Foundation
Interpublic Group (IPG)
Blue Haven Initiative
Cox Investment Holdings Inc.
Lumina Capital Partners
Fitz Gate Ventures
Plain Sight Capital
Gary Ginsberg
Thomas Glocer

What Leadership Changes Has NewsGuard Seen Recently?

Hire0
Exits0

NewsGuard's core leadership team has demonstrated stability, with no major C-suite or publicly announced VP-level executive hires or departures reported in the last 12 months. The company continues to focus on expanding its team of analysts and operational staff to support its global mission.

What Technology (Tech Stack) Is Used byNewsGuard?

Discover the tools NewsGuard uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NewsGuard Email Formats and Examples

NewsGuard Technologies likely uses standard corporate email address formats. Common patterns include combinations of first name, last name, and initials followed by '@newsguardtech.com'.

[first].[last]@newsguardtech.com or [first_initial][last]@newsguardtech.com

Format

jane.doe@newsguardtech.com

Example

85%

Success rate

What's the Latest News About NewsGuard?

NewsGuardTech.com / Various Media OutletsFebruary 28, 2024

NewsGuard Technologies Reports Significant Rise in Unreliable AI-Generated News Websites

NewsGuard highlighted a substantial increase in 'Unreliable AI-Generated News' (UAIN) websites. These sites, often lacking human oversight, publish AI-generated content and contribute to the spread of misinformation, posing new challenges to information integrity....more

NewsGuardTech.comJanuary 17, 2024

NewsGuard Technologies Expands Services to Austria

NewsGuard announced the launch of its services in Austria, providing credibility ratings for German-language news and information websites. This expansion aims to empower Austrian internet users with tools to identify trustworthy news sources....more

NewsGuardTech.comOctober 26, 2023

NewsGuard Technologies and Ad Fontes Media Partner for Enhanced Brand Safety Solutions

NewsGuard and Ad Fontes Media formed a partnership to combine their datasets, offering advertisers more robust solutions for brand safety and mitigating risks associated with misinformation. The collaboration seeks to help brands avoid advertising on unreliable platforms....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including NewsGuard, are just a search away.