What Does New Season Do?

Total employees1204
HeadquartersPortland
Founded1986

New Seasons Market is a chain of privately-owned, progressive grocery stores operating primarily in the Portland, Oregon metropolitan area, SW Washington, and Northern California. Known for its commitment to local and organic products, sustainable practices, and community engagement, New Seasons Market aims to be a friendly neighborhood grocer offering a mix of everyday staples and specialty items. They emphasize high-quality perishables, prepared foods, and a strong focus on customer service, and are a certified B Corporation.

Where Is New Season's Headquarters?

HQ Function

The headquarters serves as the central hub for administrative, operational, marketing, merchandising, human resources, and strategic planning functions supporting all New Seasons Market stores.

Notable Features:

While specific architectural details are not widely publicized, the office is designed to foster collaboration and support retail operations effectively, likely reflecting the company's Pacific Northwest roots and commitment to a welcoming environment.

Work Culture:

New Seasons Market emphasizes a friendly, community-focused, and inclusive work culture. As a B Corp, they are committed to high standards of social and environmental performance, accountability, and transparency. The HQ culture likely mirrors these values, fostering collaboration and a passion for high-quality food and local sourcing.

HQ Significance:

The Portland headquarters is significant as it anchors the company in its home market, driving its mission to be a progressive neighborhood grocer, supporting its regional store network, and upholding its B Corp commitments.

Values Reflected in HQ: The headquarters operations and environment aim to reflect core values such as community engagement, support for local producers, sustainability, diversity and inclusion, and a commitment to employee well-being, consistent with their B Corp certification.

Location:

New Seasons Market currently operates exclusively within the United States, with a strong regional focus on the Pacific Northwest (Oregon and Washington) and an expanding presence in Northern California. They do not have international retail operations. Their global impact is primarily through sourcing unique international products for their stores, adhering to global best practices for sustainability and ethical sourcing, and maintaining their status as a B Corp which involves global standards of social and environmental performance.

Street Address:

2100 SE 17th Ave

City:

Portland

State/Province:

Oregon

Country:

USA

Where Else Does New Season Operate Around the World?

Various cities in Oregon, Washington, and Northern California, USA

Address: Multiple retail store locations; specific addresses vary and can be found on the company website.

To provide high-quality grocery products and services, support local and regional producers, offer employment, and actively participate in the well-being of the communities they serve in their respective regions.

Buying Intent Signals for New Season

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading New Season? Meet the Executive Team

As of April 2025, New Season' leadership includes:

Nancy Lebold - Chief Executive Officer
Katie Gainer - Chief Financial Officer
Mark Law - Chief Operations Officer
Chris Tjersland - Chief Marketing Officer
Paula Sirlin - Chief People Officer

Who's Investing in New Season?

New Season has been backed by several prominent investors over the years, including:

Good Food Holdings (a subsidiary of Emart)

What Leadership Changes Has New Season Seen Recently?

Hire2
Exits0

In the past 12-18 months, New Seasons Market has notably strengthened its executive leadership, particularly with key appointments in People and Marketing. These changes align with the company's ongoing strategic initiatives and focus on enhancing employee experience and brand presence under its current leadership team.

New Appointments:

Paula Sirlin, Paula Sirlin was appointed as Chief People Officer, tasked with leading human resources strategy, talent development, and fostering a positive organizational culture.
Chris Tjersland, Chris Tjersland joined New Seasons Market as Chief Marketing Officer to spearhead brand strategy, marketing initiatives, and customer engagement efforts.

What Technology (Tech Stack) Is Used byNew Season?

Discover the tools New Season uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

New Season Email Formats and Examples

New Seasons Market commonly uses an email format combining the employee's first initial and last name. While other formats might exist within the organization, this is a widely observed pattern for corporate communications.

[first_initial][last]@newseasonsmarket.com

Format

jdoe@newseasonsmarket.com

Example

80%

Success rate

What's the Latest News About New Season?

Progressive GrocerMarch 14, 2024

New Seasons Market Unveils New Store Design in Milwaukie

New Seasons Market celebrated the grand reopening of its Milwaukie, Oregon store, showcasing a refreshed design aimed at enhancing the customer shopping experience with updated departments, improved layout, and a continued focus on local products and community connection....more

Winsight Grocery BusinessFebruary 1, 2024

New Seasons Market expands reusable container program

New Seasons Market announced the expansion of its partnership with GO Box, a reusable container service, to more of its deli counters across its stores. This initiative aims to reduce single-use plastic waste and further the company's commitment to sustainability....more

New Seasons Market Newsroom / PR NewswireJune 7, 2023

New Seasons Market Welcomes Chris Tjersland as Chief Marketing Officer

New Seasons Market announced the appointment of Chris Tjersland as its new Chief Marketing Officer. Tjersland brings extensive experience in brand building and marketing strategy to the Pacific Northwest-based grocer....more

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