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NewMotion
What Does NewMotion Do?
NewMotion, founded in 2009, rapidly grew to become one of Europe's largest providers of smart charging solutions for electric vehicles. Offering a wide range of services including charging hardware, a mobile app, and access to a vast public charging network, NewMotion played a significant role in facilitating the adoption of electric mobility. In 2017, NewMotion was acquired by Shell to accelerate the energy giant's transition into cleaner energy and e-mobility. Subsequently, in 2022, NewMotion was rebranded to Shell Recharge Solutions, integrating its expertise and network into Shell's global e-mobility offerings. Today, as Shell Recharge Solutions, it continues to provide comprehensive EV charging services for homes, businesses, and on-the-go.
Where Is NewMotion's Headquarters?
HQ Function
Served as the primary operational center, housing management, research and development, software engineering, sales, and marketing teams focused on EV charging solutions.
Notable Features:
A modern office space designed to foster innovation and collaboration, reflecting the dynamic nature of the e-mobility industry. It was equipped with facilities to support a growing tech company.
Work Culture:
Characterized by an innovative, entrepreneurial, and fast-paced environment. Employees were passionate about sustainability and contributing to the future of transportation. Collaboration and customer-centricity were key aspects.
HQ Significance:
The Amsterdam HQ was pivotal in NewMotion's expansion across Europe, establishing it as a leader in the EV charging market before its acquisition by Shell.
Values Reflected in HQ: The headquarters embodied NewMotion's commitment to innovation, sustainability, and shaping the future of electric mobility.
Location:
As Shell Recharge Solutions, the entity has a significant global presence, leveraging Shell's worldwide network. It operates across numerous countries in Europe (including the UK, Netherlands, Germany, France, Nordics), and is expanding its reach in North America and Asia. Functions supported globally include the development, sale, installation, and maintenance of EV charging hardware and software, operation of a vast public charging network, roaming services, customer support, and strategic partnerships to advance e-mobility solutions worldwide.
Street Address:
Rigakade 20
City:
Amsterdam
State/Province:
North Holland
Country:
Netherlands
Where Else Does NewMotion Operate Around the World?
London, United Kingdom
Address: Shell Centre, London, SE1 7NA (as part of Shell UK operations)
To serve the growing demand for EV charging in the UK, supporting individual EV drivers, businesses with fleets, and public charging networks.
Berlin, Germany
Address: Kemperplatz 1, 10785 Berlin (Shell Germany)
Catering to one of Europe's largest EV markets, providing charging solutions for residential, commercial, and public use, and driving innovation in the German e-mobility sector.
Paris, France
Address: 29-31 Rue de Courcelles, 75008 Paris (Shell France)
Supporting France's energy transition goals by expanding accessible and reliable EV charging infrastructure throughout the country.
Buying Intent Signals for NewMotion
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading NewMotion? Meet the Executive Team
As of April 2025, NewMotion' leadership includes:
Who's Investing in NewMotion?
NewMotion has been backed by several prominent investors over the years, including:
What Leadership Changes Has NewMotion Seen Recently?
Executive leadership for Shell Recharge Solutions is largely integrated within Shell's broader e-mobility and global mobility divisions. Significant changes often reflect strategic alignments within Shell. In the past year, leadership transitions have occurred as part of this integration and strategic evolution post the NewMotion rebranding.
Departures
What Technology (Tech Stack) Is Used byNewMotion?
Discover the tools NewMotion uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NewMotion Email Formats and Examples
Following its acquisition and rebranding, NewMotion employees became part of Shell. Therefore, email addresses now follow Shell's corporate email format.
Common Shell email formats include [first].[last]@shell.com or [first_initial].[last]@shell.com.
Format
jane.doe@shell.com
Example
85%
Success rate
What's the Latest News About NewMotion?
Electrek • January 29, 2024
Shell Recharge adds NACS connectors to its US charging network
Shell Recharge announced it is adding NACS (North American Charging Standard) connectors to its EV charging network in the US, aiming to have them available at 2,000 charging stalls across 700 Shell Recharge sites by the end of 2024. This move enhances compatibility for Tesla vehicle owners and reflects industry trends....more
Reuters • November 15, 2023
Shell to set up 10,000 EV charging points in India by 2030
Shell announced plans to install over 10,000 electric vehicle charging points in India by 2030, as part of its strategy to expand its EV charging infrastructure in one of the world's fastest-growing economies....more
Shell Global • May 3, 2023
Shell to acquire Volta Inc. and further scale its electric vehicle charging network in the United States
Shell USA, Inc. announced it had completed the acquisition of Volta Inc., an EV charging and media company, further expanding Shell's EV charging offerings and presence in the United States market. This acquisition adds to the capabilities inherited from NewMotion....more
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