What Does NewBeauty Do?

Total employees55
HeadquartersBoca Raton
Founded2005

NewBeauty is a premier multi-platform beauty resource, renowned for its trusted expert advice, in-depth product reviews, and comprehensive coverage of aesthetic procedures. As a leading voice in the beauty industry, NewBeauty connects with its audience through its flagship magazine, dynamic website (NewBeauty.com), social media channels, and innovative experiential events like the NewBeauty Awards. The brand is dedicated to providing accurate, scientifically-backed information to help consumers make informed decisions about their beauty and wellness journeys, solidifying its position as an authoritative source for all things beauty.

Where Is NewBeauty's Headquarters?

HQ Function

Serves as the primary operational and editorial hub for NewBeauty, overseeing content creation, digital strategy, publishing operations, brand management, and the execution of its signature Beauty Awards.

Notable Features:

Located within the modern SANDOW corporate campus in the Research Park at Florida Atlantic University. The facility likely features contemporary office design, collaborative workspaces, and advanced technology to support media production and digital content creation.

Work Culture:

A dynamic, creative, and fast-paced environment driven by a passion for the beauty industry. The culture emphasizes expertise, innovation in beauty reporting, trend-spotting, and collaboration across editorial, digital, marketing, and events teams to deliver high-quality, trusted content.

HQ Significance:

The headquarters is central to NewBeauty's mission as a leading beauty authority. It functions as the nerve center for curating and disseminating credible beauty information, shaping industry trends, and connecting with a discerning audience of consumers and professionals.

Values Reflected in HQ: The headquarters' environment reflects NewBeauty's core values: authority and trust in beauty, commitment to high-quality content, innovation in media and digital engagement, and a sophisticated approach to the beauty and wellness landscape.

Location:

While NewBeauty's primary operations and offices are based in the United States, its content and influence reach a global audience. Through its robust digital platform (NewBeauty.com), social media channels, and digital magazine editions, NewBeauty provides beauty enthusiasts worldwide with access to expert advice, trend reports, and product information. The brand supports a global community interested in credible and authoritative beauty and wellness content.

Street Address:

3651 FAU Boulevard, Suite 400

City:

Boca Raton

State/Province:

FL

Country:

USA

Where Else Does NewBeauty Operate Around the World?

New York, NY/USA

Address: 10 Grand Central, 155 East 44th Street, New York, NY 10017 (SANDOW NYC Office)

To strengthen NewBeauty's presence in a key U.S. market, foster relationships with beauty brands and advertisers, facilitate high-profile interviews and content creation, and tap into the vibrant media ecosystem of New York City.

Buying Intent Signals for NewBeauty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NewBeauty? Meet the Executive Team

As of April 2025, NewBeauty' leadership includes:

Adam I. Sandow - Chairman & CEO, SANDOW (Parent Company)
Emily Dougherty - Editor-in-Chief, NewBeauty
Mike Russ - VP, Group Publisher, NewBeauty
Yolanda Yoh Bucher - EVP & Global Head of Growth, SANDOW

Who's Investing in NewBeauty?

NewBeauty has been backed by several prominent investors over the years, including:

SANDOW (Parent Company)

What Leadership Changes Has NewBeauty Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits specific to NewBeauty's direct top leadership were identified in the past 12 months. The leadership team appears to have maintained stability, focusing on continued brand growth and content innovation.

What Technology (Tech Stack) Is Used byNewBeauty?

Discover the tools NewBeauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NewBeauty Email Formats and Examples

NewBeauty, as a brand under SANDOW, likely utilizes email formats consistent with its parent company's structure or a dedicated brand domain. A common professional email format is the first initial followed by the last name.

[first_initial][last]@newbeauty.com

Format

edougherty@newbeauty.com

Example

80%

Success rate

What's the Latest News About NewBeauty?

beautymatter.comApril 9, 2024

NewBeauty Unveils Winners Of Its 14th Annual Beauty Awards

NewBeauty has announced the winners of its 14th annual Beauty Awards, recognizing 367 standout products across various categories including skincare, makeup, hair, smile, body, and in-office treatments. The selections were made by NewBeauty editors, industry experts, and readers....more

happi.comApril 9, 2024

NewBeauty Magazine Celebrates its 2024 Beauty Award Winners

NewBeauty Magazine has unveiled the winners of its annual Beauty Awards for 2024, highlighting top innovations and beloved products in the beauty and personal care industry, as chosen by editors, experts, and readers....more

NewBeauty.comFebruary 27, 2024

NewBeauty Explains: Emface vs. Emsculpt NEO: What’s the Difference?

NewBeauty.com published an article detailing the differences, benefits, and treatment protocols for two popular non-invasive aesthetic treatments, Emface and Emsculpt NEO, providing readers with expert insights into body contouring and facial rejuvenation technologies....more

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