HQ Function

The Braunschweig headquarters serves as the central command for all global operations, including design, product development, sourcing, international marketing, IT, finance, human resources, and logistics coordination for the New Yorker brand.

Notable Features:

A modern, expansive office complex designed to support a large-scale international retail business. While specific architectural accolades are not widely publicized, the facility is equipped to house all core corporate functions and foster a collaborative environment.

Work Culture:

The work culture at New Yorker's headquarters is typically dynamic, fast-paced, and trend-driven, reflecting the young fashion industry. It's an international environment with a strong emphasis on teamwork, innovation, and quick adaptation to market changes.

HQ Significance:

As the nerve center of the company, the Braunschweig headquarters is crucial for driving New Yorker's brand identity, developing its product assortments, managing its global supply chain, and strategizing its continued international expansion.

Values Reflected in HQ: The headquarters reflects values of efficiency, modernity, a global outlook, and a strong focus on the fashion product. The environment is designed to be functional and to support the creative and logistical demands of the fast-fashion business.

Location:

New Yorker maintains a significant global presence, primarily through its extensive network of over 1,200 retail stores in more than 47 countries. Globally supported functions include international marketing and brand management, product design and sourcing (often coordinated centrally but with regional inputs), supply chain and logistics to distribute products worldwide, IT infrastructure supporting all locations, and strategic expansion planning. Country-level teams handle localized retail operations, customer service, HR, and marketing adaptation.

Street Address:

Hansestraße 48

City:

Braunschweig

State/Province:

Lower Saxony

Country:

Germany