What Does New Oriental Education & Technology Group Do?

Total employees47838
HeadquartersBeijing
Founded1993

New Oriental Education & Technology Group (新东方教育科技集团) is a prominent provider of private educational services in China. Founded in 1993 by Yu Minhong, it initially focused on English language training and test preparation. Over the decades, New Oriental expanded its offerings to include a wide array of educational programs and services for a diverse student population, from K-12 tutoring to adult learning. Key areas include overseas and domestic test preparation (TOEFL, IELTS, GRE, GMAT, CET), language training, educational content and software development, online education through its platform Koolearn (now also known as East Buy for its e-commerce ventures), study-abroad consulting, and more recently, non-academic tutoring and quality-oriented education programs. Following significant regulatory changes in China's private education sector, New Oriental has been actively transforming its business model, diversifying into areas like live-streaming e-commerce, cultural tourism, and vocational training, while continuing to leverage its strong brand and educational expertise.

Where Is New Oriental Education & Technology Group's Headquarters?

HQ Function

The Beijing headquarters serves as the corporate nerve center, overseeing strategic direction, curriculum research and development, technological innovation, financial operations, human resources, and overall group management for its extensive network of schools and learning centers across China.

Notable Features:

The headquarters is likely a modern office building equipped with advanced facilities to support its large-scale operations, possibly including training centers, R&D labs for educational technology, and collaborative workspaces. Publicly available architectural details are limited.

Work Culture:

The work culture at New Oriental is often described as dynamic, results-oriented, and deeply rooted in educational values. There's a strong emphasis on teaching quality, innovation, and adapting to market changes. Employees often share a passion for education and student development. The environment can be demanding but also rewarding for those committed to the company's mission.

HQ Significance:

The headquarters' location in Beijing is strategically vital, placing it at the heart of China's political, cultural, and educational capital. This allows for close engagement with policymakers, access to top talent, and a strong pulse on the evolving educational landscape.

Values Reflected in HQ: The headquarters' operations and environment likely aim to reflect core values such as 'Striving for Excellence,' 'Student Focus,' 'Innovation,' and 'Integrity,' which have been central to New Oriental's brand.

Location:

New Oriental's primary operational footprint is overwhelmingly concentrated in Mainland China, where it operates an extensive network of schools, learning centers, and offices. Its global engagement is primarily facilitated through its online education platforms (such as Koolearn/East Buy, which can reach students internationally) and its comprehensive study-abroad consulting services, which connect Chinese students with educational institutions worldwide. While direct physical operations outside China are limited, its brand and educational resources have an international dimension through these channels and partnerships related to overseas studies.

Street Address:

No. 6 Haidian Zhongjie, Haidian District

City:

Beijing

State/Province:

Beijing

Country:

China

Where Else Does New Oriental Education & Technology Group Operate Around the World?

Shanghai, China

Address: New Oriental has numerous schools and learning centers across Shanghai. An example is New Oriental School, Xuhui Campus, 3F, No.180 Caoxi North Road, Xuhui District, Shanghai.

To cater to the vast student population in Shanghai and the Yangtze River Delta region, manage local operations, implement national strategies with regional adaptations, and drive growth in East China.

Guangzhou, Guangdong, China

Address: Multiple locations throughout Guangzhou. For instance, New Oriental School, Tianhe Campus, 2-3/F, Fengxing Plaza, No. 242 Tianhe Road, Tianhe District, Guangzhou.

To expand New Oriental's presence in the Greater Bay Area, provide localized educational solutions, and support the company's strategic initiatives in South China.

Wuhan, Hubei, China

Address: Numerous learning centers across Wuhan. An example is New Oriental School, Wuchang Campus, near Hongshan Square, Wuchang District, Wuhan.

To serve the educational needs of Central China, acting as a key node in New Oriental's national network and contributing to talent development in the region.

Buying Intent Signals for New Oriental Education & Technology Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading New Oriental Education & Technology Group? Meet the Executive Team

As of April 2025, New Oriental Education & Technology Group' leadership includes:

Michael Minhong Yu (Yu Minhong) - Founder and Executive Chairman of the Board
Chenggang Zhou (Zhou Chenggang) - Chief Executive Officer and Executive Director
Stephen Zhihui Yang (Yang Zhihui) - Chief Financial Officer and Executive Vice President
Wu Qiang - President and Executive Director

Who's Investing in New Oriental Education & Technology Group?

New Oriental Education & Technology Group has been backed by several prominent investors over the years, including:

New Oriental Education & Technology Group is a publicly traded company, listed on the Hong Kong Stock Exchange (HKEX: 9901) and previously on the New York Stock Exchange.
As a publicly listed entity, its shares are held by a diverse range of institutional and individual investors.
Prominent institutional shareholders have historically included firms such as BlackRock, The Vanguard Group, UBS Asset Management, and Schroder Investment Management (note: specific holdings are subject to change).
Founder Michael Minhong Yu remains a significant shareholder in the company.

What Leadership Changes Has New Oriental Education & Technology Group Seen Recently?

Hire1
Exits1

Over the past 12 months, New Oriental's executive landscape witnessed notable changes primarily within its rapidly expanding subsidiary, East Buy (formerly Koolearn). The core C-suite leadership of the parent company, New Oriental Education & Technology Group, has remained stable, focusing on strategic transformation and navigating the evolving market. Key leadership adjustments were concentrated at the subsidiary level.

Departures

Sun Dongxu (Ethan Sun), Sun Dongxu departed from his position as CEO of East Buy, a significant subsidiary of New Oriental, following a widely publicized controversy related to its live-streaming operations.

New Appointments:

Michael Minhong Yu (Yu Minhong), New Oriental's Chairman, Michael Minhong Yu, was appointed as the CEO of its subsidiary East Buy, taking on this additional leadership responsibility concurrently with his role at the parent company.

What Technology (Tech Stack) Is Used byNew Oriental Education & Technology Group?

Discover the tools New Oriental Education & Technology Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

New Oriental Education & Technology Group Email Formats and Examples

New Oriental Education & Technology Group typically utilizes standardized email address formats for its employees, primarily using the company's main domain, xdf.cn. Common patterns often involve combinations of employee names.

Likely formats include [lastname][firstnameinitial]@xdf.cn (e.g., zhangw@xdf.cn) or [firstname].[lastname]@xdf.cn (e.g., wei.zhang@xdf.cn). Another possibility is [pinyin_lastname][pinyin_firstname]@xdf.cn.

Format

yuminhong@xdf.cn (example format, not confirmed as actual address for the chairman)

Example

70%

Success rate

What's the Latest News About New Oriental Education & Technology Group?

ReutersApril 24, 2024

New Oriental Education & Technology Group Reports Q3 Revenue Rise Amid Business Transformation

New Oriental Education & Technology Group reported a significant increase in its third-quarter revenue for fiscal year 2024, highlighting strong performance in its overseas test preparation, study abroad consulting, and new educational business lines. This indicates a positive trajectory in its adaptation to China's evolving education landscape....more

South China Morning PostMarch 29, 2024

New Oriental Founder Michael Yu Reflects on East Buy Turmoil

Michael Yu Minhong, founder of New Oriental, publicly addressed the management issues and controversies at its live-streaming e-commerce subsidiary, East Buy. He acknowledged the challenges and expressed commitment to rectifying problems and ensuring sustainable growth for the unit....more

Yicai GlobalJanuary 25, 2024

New Oriental Expands into Cultural Tourism, Unit Achieves USD14 Million in H1 Revenue

New Oriental Education & Technology Group is significantly investing in its cultural tourism business as a new growth avenue. Its cultural tourism unit reportedly generated CNY100 million (approximately USD14 million) in revenue during the first half of its fiscal year, showcasing the company's diversification efforts....more

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