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New Oriental Education & Technology Group (新东方教育科技集团) is a prominent provider of private educational services in China. Founded in 1993 by Yu Minhong, it initially focused on English language training and test preparation. Over the decades, New Oriental expanded its offerings to include a wide array of educational programs and services for a diverse student population, from K-12 tutoring to adult learning. Key areas include overseas and domestic test preparation (TOEFL, IELTS, GRE, GMAT, CET), language training, educational content and software development, online education through its platform Koolearn (now also known as East Buy for its e-commerce ventures), study-abroad consulting, and more recently, non-academic tutoring and quality-oriented education programs. Following significant regulatory changes in China's private education sector, New Oriental has been actively transforming its business model, diversifying into areas like live-streaming e-commerce, cultural tourism, and vocational training, while continuing to leverage its strong brand and educational expertise.
The Beijing headquarters serves as the corporate nerve center, overseeing strategic direction, curriculum research and development, technological innovation, financial operations, human resources, and overall group management for its extensive network of schools and learning centers across China.
The headquarters is likely a modern office building equipped with advanced facilities to support its large-scale operations, possibly including training centers, R&D labs for educational technology, and collaborative workspaces. Publicly available architectural details are limited.
The work culture at New Oriental is often described as dynamic, results-oriented, and deeply rooted in educational values. There's a strong emphasis on teaching quality, innovation, and adapting to market changes. Employees often share a passion for education and student development. The environment can be demanding but also rewarding for those committed to the company's mission.
The headquarters' location in Beijing is strategically vital, placing it at the heart of China's political, cultural, and educational capital. This allows for close engagement with policymakers, access to top talent, and a strong pulse on the evolving educational landscape.
New Oriental's primary operational footprint is overwhelmingly concentrated in Mainland China, where it operates an extensive network of schools, learning centers, and offices. Its global engagement is primarily facilitated through its online education platforms (such as Koolearn/East Buy, which can reach students internationally) and its comprehensive study-abroad consulting services, which connect Chinese students with educational institutions worldwide. While direct physical operations outside China are limited, its brand and educational resources have an international dimension through these channels and partnerships related to overseas studies.
No. 6 Haidian Zhongjie, Haidian District
Beijing
Beijing
China
Address: New Oriental has numerous schools and learning centers across Shanghai. An example is New Oriental School, Xuhui Campus, 3F, No.180 Caoxi North Road, Xuhui District, Shanghai.
To cater to the vast student population in Shanghai and the Yangtze River Delta region, manage local operations, implement national strategies with regional adaptations, and drive growth in East China.
Address: Multiple locations throughout Guangzhou. For instance, New Oriental School, Tianhe Campus, 2-3/F, Fengxing Plaza, No. 242 Tianhe Road, Tianhe District, Guangzhou.
To expand New Oriental's presence in the Greater Bay Area, provide localized educational solutions, and support the company's strategic initiatives in South China.
Address: Numerous learning centers across Wuhan. An example is New Oriental School, Wuchang Campus, near Hongshan Square, Wuchang District, Wuhan.
To serve the educational needs of Central China, acting as a key node in New Oriental's national network and contributing to talent development in the region.
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As of April 2025, New Oriental Education & Technology Group' leadership includes:
New Oriental Education & Technology Group has been backed by several prominent investors over the years, including:
Over the past 12 months, New Oriental's executive landscape witnessed notable changes primarily within its rapidly expanding subsidiary, East Buy (formerly Koolearn). The core C-suite leadership of the parent company, New Oriental Education & Technology Group, has remained stable, focusing on strategic transformation and navigating the evolving market. Key leadership adjustments were concentrated at the subsidiary level.
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New Oriental Education & Technology Group typically utilizes standardized email address formats for its employees, primarily using the company's main domain, xdf.cn. Common patterns often involve combinations of employee names.
Likely formats include [lastname][firstnameinitial]@xdf.cn (e.g., zhangw@xdf.cn) or [firstname].[lastname]@xdf.cn (e.g., wei.zhang@xdf.cn). Another possibility is [pinyin_lastname][pinyin_firstname]@xdf.cn.
Format
yuminhong@xdf.cn (example format, not confirmed as actual address for the chairman)
Example
70%
Success rate
Reuters • April 24, 2024
New Oriental Education & Technology Group reported a significant increase in its third-quarter revenue for fiscal year 2024, highlighting strong performance in its overseas test preparation, study abroad consulting, and new educational business lines. This indicates a positive trajectory in its adaptation to China's evolving education landscape....more
South China Morning Post • March 29, 2024
Michael Yu Minhong, founder of New Oriental, publicly addressed the management issues and controversies at its live-streaming e-commerce subsidiary, East Buy. He acknowledged the challenges and expressed commitment to rectifying problems and ensuring sustainable growth for the unit....more
Yicai Global • January 25, 2024
New Oriental Education & Technology Group is significantly investing in its cultural tourism business as a new growth avenue. Its cultural tourism unit reportedly generated CNY100 million (approximately USD14 million) in revenue during the first half of its fiscal year, showcasing the company's diversification efforts....more
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