What Does New North Do?

Total employees13
HeadquartersFrederick
Founded2008

New North is a specialized B2B marketing agency dedicated to helping technology and manufacturing companies achieve significant growth. They provide a comprehensive suite of services including strategic marketing planning, branding, web design and development, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and marketing automation. Their approach focuses on understanding complex B2B sales cycles and creating tailored strategies that generate qualified leads and build lasting brand authority. New North prides itself on being a partner that drives measurable results and navigates the unique challenges of marketing in the tech and manufacturing sectors.

Where Is New North's Headquarters?

HQ Function

The Frederick headquarters houses the core leadership, strategy, creative, and client service teams. It's where key decisions are made, campaigns are developed, and innovative marketing solutions are born.

Notable Features:

Located in downtown Frederick, the office likely benefits from a dynamic local environment. Internally, it's expected to be a modern, collaborative workspace designed to foster creativity and teamwork, equipped with current technology.

Work Culture:

New North promotes a work culture that is collaborative, client-focused, and results-driven. Employees often describe an environment that encourages innovation, continuous learning, and a passion for helping B2B companies succeed.

HQ Significance:

The headquarters is significant as it represents the heart of New North's operations, embodying its brand and commitment to excellence. It's the primary point of contact for many clients and the anchor for its company culture.

Values Reflected in HQ: The headquarters likely reflects New North's values of innovation, collaboration, transparency, and a commitment to client success through its layout, technology, and operational atmosphere.

Location:

New North primarily serves clients within North America, with a strong focus on the United States. While their physical headquarters is in Maryland, their digital services (web development, SEO, content marketing) allow them to support B2B technology and manufacturing companies with national and potentially international reach. Their operational model supports collaboration with clients regardless of their geographical location.

Street Address:

120 E Patrick St, Suite 200

City:

Frederick

State/Province:

MD

Country:

USA

Where Else Does New North Operate Around the World?

Remote / Distributed Team, USA

Address: Not Applicable (Distributed Workforce)

To enhance service delivery and talent acquisition by leveraging a flexible workforce model, ensuring comprehensive client support irrespective of geographical boundaries within the US.

Buying Intent Signals for New North

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading New North? Meet the Executive Team

As of April 2025, New North' leadership includes:

Tobin Lehman - Partner & Chief Strategy Officer
Jeremy Minnick - Partner & Chief Operating Officer
Kevin Norman - Partner & Chief Creative Officer

Who's Investing in New North?

New North has been backed by several prominent investors over the years, including:

Privately Held / Bootstrapped. Information on external investors is not publicly disclosed.

What Leadership Changes Has New North Seen Recently?

Hire0
Exits0

There have been no major publicly announced executive new hires or exits at New North in the last 12 months. The leadership team, comprising its founding partners, appears stable.

What Technology (Tech Stack) Is Used byNew North?

Discover the tools New North uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

New North Email Formats and Examples

New North likely uses common professional email formats for its employees. The most probable formats would include the employee's first name, or a combination of first name/initial and last name, followed by the company domain.

Common formats: [first]@new-north.com (e.g., john@new-north.com) or [first].[last]@new-north.com (e.g., john.doe@new-north.com).

Format

tobin@new-north.com

Example

85%

Success rate

What's the Latest News About New North?

New North BlogJanuary 23, 2024

New North Publishes Guide on AI Tools for B2B Marketers

New North released an insightful guide titled 'The B2B Marketer’s Guide to AI Tools,' detailing how artificial intelligence can be leveraged for content creation, data analysis, personalization, and automation to enhance B2B marketing strategies....more

New North BlogDecember 19, 2023

New North Highlights Key Manufacturing Marketing Trends for 2024

The agency outlined significant marketing trends for the manufacturing sector in 2024, emphasizing the growing importance of digital transformation, data-driven strategies, content personalization, and sustainability in marketing efforts....more

New North BlogOctober 24, 2023

New North Explores Top B2B Website Design Trends for Enhanced User Experience

New North discussed emerging B2B website design trends, focusing on user experience (UX), mobile-first indexing, interactive elements, and accessibility, aimed at helping businesses create more engaging and effective online presences....more

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