New Ireland Assurance
New Ireland Assurance's Overview
New Ireland Assurance is one of Ireland's longest-standing and leading life assurance, pensions, and investment companies. Established in 1918, it has a rich history of providing financial security to individuals, families, and businesses across Ireland. As a wholly-owned subsidiary of Bank of Ireland Group, New Ireland Assurance combines a strong heritage with the backing of a major financial institution. They offer a comprehensive suite of products including life cover, serious illness protection, income protection, pensions for individuals and groups, and a variety of investment solutions. New Ireland is committed to helping its customers achieve their financial goals and safeguard their future through expert advice and tailored financial products, distributed through a network of financial advisors, brokers, and Bank of Ireland branches.
Where is New Ireland Assurance's Headquarters?
HQ Function
The headquarters serves as the primary operational and administrative center for New Ireland Assurance, housing key functions such as executive management, strategy, product development, underwriting, claims processing, customer service leadership, and corporate governance.
Notable Features:
The office is a modern facility situated in a prestigious Dublin city-centre location, offering excellent transport links and proximity to other key financial institutions. While specific architectural awards are not highlighted, its location and professional setup are notable.
Work Culture:
The work culture at New Ireland Assurance's headquarters is characterized by professionalism, expertise in financial services, and a strong customer focus. Being part of Bank of Ireland Group, it fosters an environment of collaboration, integrity, and continuous development, aimed at providing trusted financial solutions.
HQ Significance:
The Dawson Street headquarters is significant as it anchors New Ireland's operations in Ireland, symbolizing its stability and long-term commitment to the Irish market. It's the nerve center for delivering financial services and support to its extensive customer base.
Values Reflected in HQ: The headquarters' location and professional environment reflect New Ireland's core values of trust, security, customer focus, and financial strength. Its accessibility and established presence convey reliability and a commitment to service.
Location:
New Ireland Assurance operates primarily and is focused on the Irish market. It provides its range of life assurance, pension, and investment products and services to customers residing in Ireland. As a subsidiary of Bank of Ireland Group, it is part of a larger organization with a broader international presence, but New Ireland Assurance itself does not actively market or operate under its own brand extensively outside of Ireland.
Street Address:
11-12 Dawson Street
City:
Dublin
State/Province:
County Dublin
Country:
Ireland
New Ireland Assurance's Global Presence
Nationwide, Ireland (via distribution network)
Address: N/A (Services distributed through Bank of Ireland branches and independent financial brokers)
To ensure comprehensive national coverage and local access for customers seeking life insurance, pensions, and investment products. This distributed model allows New Ireland to serve communities across all regions of Ireland effectively.
Buying Intent Signals for New Ireland Assurance
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Executive Team of New Ireland Assurance
As of April 2025, New Ireland Assurance' leadership includes:
Investors of New Ireland Assurance
New Ireland Assurance has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive change in the last 12 months involved a leadership transition at the Managing Director level in early 2024, reflecting strategic appointments within the broader Bank of Ireland Group.
Departures
New Appointments:
Technology (Tech Stack) used by New Ireland Assurance
Discover the tools New Ireland Assurance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
New Ireland Assurance Email Formats and Examples
New Ireland Assurance typically uses a standard corporate email format. The most common structure is combining the employee's first name and last name, separated by a dot, followed by '@newireland.ie'.
firstname.lastname@newireland.ie
Format
john.doe@newireland.ie
Example
80%
Success rate
News and media
Irish Times • May 8, 2024
New Ireland Assurance Contributes to Growth in Bank of Ireland's Wealth and Insurance Income
Bank of Ireland's Q1 2024 trading update indicated an 11% rise in wealth and insurance income, supported by new business growth at its subsidiary, New Ireland Assurance, and higher income on the group’s life assurance portfolio....more
Bank of Ireland Press Releases • January 26, 2024
Leadership Transition at New Ireland Assurance as Rachael Ingle Moves to Broader Bank of Ireland Role
Bank of Ireland announced that Rachael Ingle, previously Managing Director of New Ireland Assurance, was appointed Head of Wealth & Insurance for the Group. Mick Sweeney, CEO of Bank of Ireland Insurance & Investments, subsequently became Interim Managing Director of New Ireland Assurance....more
Irish Independent • February 26, 2024
New Ireland Assurance's Performance Contributes to Bank of Ireland's Strong 2023 Profits
Bank of Ireland Group reported significantly increased profits for 2023, with its insurance arm, New Ireland Assurance, noted for an 8% increase in new business sales, contributing to the overall positive performance of the wealth and insurance division....more
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