HQ Function

Primary brewing operations, fermentation, packaging, quality control, distribution hub for Wisconsin, visitor center, gift shop, tasting experiences, and corporate administration.

Notable Features:

Distinctive Bavarian-style village architecture, expansive landscaped grounds with gardens and walking paths, modern brewing technology integrated into a traditional design, self-guided tours, expansive gift shop, and a scenic hilltop location offering panoramic views.

Work Culture:

A culture centered on craftsmanship, quality, and sustainability. As an employee-owned company, there's a strong sense of shared purpose, pride in their product, and commitment to the local community. Emphasis on meticulous brewing processes and maintaining a welcoming environment for visitors.

HQ Significance:

The headquarters is the heart of New Glarus Brewing's operations and brand identity, embodying its 'Only in Wisconsin' ethos. It's a significant tourist destination in Wisconsin, attracting beer enthusiasts from across the country and representing a pinnacle of American craft brewing success.

Values Reflected in HQ: Commitment to quality (state-of-the-art facility), tradition (Bavarian architecture), independence (employee-owned, self-distributed), community (visitor-centric design), and a deep connection to its Wisconsin roots.

Location:

New Glarus Brewing Company maintains a hyper-local focus, famously adhering to an 'Only in Wisconsin' distribution model. Consequently, the company does not have a global physical presence, international offices, or export its beers outside the state of Wisconsin, USA. All functions, from brewing to sales, are centered within Wisconsin.

Street Address:

2400 WI-69

City:

New Glarus

State/Province:

Wisconsin

Country:

USA