New Era Cap
New Era Cap's Overview
New Era Cap Company is an American headwear company headquartered in Buffalo, New York. Founded in 1920 by German immigrant Ehrhardt Koch, New Era is renowned as the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates. The company also holds licensing agreements with major sports leagues including the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), and over 200 colleges and universities in the United States. Beyond sports, New Era collaborates with numerous lifestyle brands and entertainment properties, producing a wide range of headwear, apparel, and accessories for a global audience. The brand is recognized for its iconic 59FIFTY fitted cap and commitment to quality, heritage, and self-expression.
Where is New Era Cap's Headquarters?
HQ Function
Serves as the central hub for global operations, design, product development, marketing, and corporate strategy.
Notable Features:
The headquarters is situated in the historic former Federal Reserve Bank building, which was extensively renovated to become New Era's modern corporate office. It features a flagship retail store on the ground floor.
Work Culture:
The work culture at New Era's HQ is often described as dynamic and passionate, deeply rooted in sports and street culture. Employees often share an enthusiasm for the brand and its connection to major sports leagues and lifestyle trends. It fosters a collaborative environment with a focus on innovation and brand heritage.
HQ Significance:
The Buffalo headquarters underscores New Era's commitment to its founding city and serves as a symbol of its growth from a small family business to an international brand. Its location reinforces its American heritage.
Values Reflected in HQ: The HQ reflects values of heritage (by preserving a historic building), quality (through its modern facilities), community (commitment to Buffalo), and brand pride (flagship store and brand presence).
Location:
New Era Cap supports global design, manufacturing, sourcing, marketing, sales, and distribution operations for its headwear, apparel, and accessories. The company has a significant retail presence with flagship stores in major cities worldwide and its products are sold in over 125 countries through a vast network of retailers and e-commerce platforms, catering to sports fans and fashion-conscious consumers globally.
Street Address:
160 Delaware Ave
City:
Buffalo
State/Province:
New York
Country:
USA
New Era Cap's Global Presence
Irvine, California, USA
Address: 16752 Armstrong Ave, Irvine, CA 92606
Strategic location for proximity to West Coast sports teams, entertainment industries, and fashion trends.
London, United Kingdom
Address: Liberty House, 222 Regent St, London W1B 5TR, UK (Representative EMEA HQ location)
Oversees expansion and brand presence across the diverse European, Middle Eastern, and African markets, adapting products and strategies to local tastes.
Tokyo, Japan
Address: Osaki Wiz Tower 17F, 2-11-1 Osaki, Shinagawa-ku, Tokyo, Japan (Representative)
Caters to the strong Japanese streetwear and baseball culture, driving significant sales and brand influence in Asia.
Toronto, Ontario, Canada
Address: 55 Town Centre Court, Suite 700, Scarborough, ON M1P 4X4 (Representative)
Supports Canadian sports leagues, retail partners, and consumers, adapting to the specific Canadian market demands.
Buying Intent Signals for New Era Cap
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of New Era Cap
As of April 2025, New Era Cap' leadership includes:
Investors of New Era Cap
New Era Cap has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Information on specific executive hires or exits in the last 12 months for privately held companies like New Era Cap is not always widely publicized. Any significant changes are typically announced via press releases or industry news. As of late 2023/early 2024, no major widespread news of top-tier (CEO, COO, CFO) executive changes has been prominent. Minor VP-level or regional leadership changes may have occurred.
Departures
New Appointments:
Technology (Tech Stack) used by New Era Cap
Discover the tools New Era Cap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
New Era Cap Email Formats and Examples
New Era Cap likely uses common corporate email formats. Based on publicly available information and common patterns, the most probable format is [first_initial][last_name]@neweracap.com or [first_name].[last_name]@neweracap.com.
ckoch@neweracap.com or chris.koch@neweracap.com
Format
jdoe@neweracap.com
Example
85%
Success rate
News and media
Sports Business Journal • October 26, 2023
New Era Cap makes most of NFL London Games
New Era Cap leveraged the NFL's London Games to boost its brand presence, hosting activations and offering exclusive merchandise. The company emphasized its long-standing partnership with the NFL and its commitment to growing the sport internationally....more
New Era Cap News (Official) • February 1, 2024
New Era Cap Launches Spring 2024 Collection Featuring MLB, NBA, and Lifestyle Designs
New Era Cap announced the launch of its Spring 2024 collection. The new line includes fresh designs for its iconic 59FIFTY caps for Major League Baseball and National Basketball Association teams, alongside a range of new lifestyle headwear and apparel....more
Buffalo Business First • May 15, 2023
New Era Cap's flagship store in Buffalo undergoes renovation
New Era Cap's flagship store located at its Delaware Avenue headquarters in Buffalo underwent a renovation to enhance customer experience and showcase a wider array of products, reinforcing its commitment to its home city....more
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