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NewDealDesign (NDD) is an acclaimed strategic design studio based in San Francisco, founded by Gadi Amit in 2000. They specialize in industrial design, user experience (UX), branding, and technology innovation. NDD collaborates with a diverse range of clients, from global corporations like Google, Microsoft, Fitbit, and AT&T, to emerging startups. The firm is renowned for its holistic approach to design, creating tangible products and digital experiences that are both aesthetically compelling and commercially successful, often shaping new market categories and earning numerous international design awards.
The San Francisco headquarters serves as the central hub for all design operations, strategic planning, client engagement, research and development, and administrative functions of the firm.
The studio is characterized by an open, collaborative workspace designed to foster creativity and interdisciplinary teamwork. It includes workshop areas for prototyping and model making, and spaces that showcase their award-winning design projects.
NewDealDesign cultivates a dynamic, innovative, and fast-paced work environment. The culture emphasizes deep strategic thinking, meticulous craftsmanship, and collaborative problem-solving, encouraging designers to push creative boundaries and explore new technologies.
Located in the heart of a global technology and design epicenter, the San Francisco HQ allows NewDealDesign to stay at the forefront of innovation, maintain close relationships with key industry players, and attract top-tier design talent.
While primarily based in San Francisco, NewDealDesign serves a diverse global clientele, including major international brands and innovative startups across North America, Europe, and Asia. Their design work often requires a deep understanding of varied cultural contexts and international market dynamics to support clients with global product strategies and launches. They achieve this through extensive research, international collaboration, and a team experienced in global design trends.
1265 Folsom St
San Francisco
CA
USA
No additional office locations available.
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As of April 2025, NewDealDesign' leadership includes:
NewDealDesign has been backed by several prominent investors over the years, including:
Specific information regarding executive new hires or exits at NewDealDesign within the last 12 months is not widely publicized. As a privately held design firm, such leadership changes are typically managed internally and may not always be announced publicly unless they are of major significance.
Discover the tools NewDealDesign uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The most common email format used by NewDealDesign employees is believed to be [first]@[companydomain].com. Other formats may exist but this is the predominant pattern observed.
[first]@newdealdesign.com
Format
gadi@newdealdesign.com
Example
85%
Success rate
Dezeen • October 26, 2023
Gadi Amit, founder of NewDealDesign, discusses the transformative potential of artificial intelligence in the design industry, sharing insights on how AI tools can augment creativity and streamline design processes, while also cautioning about ethical considerations and the irreplaceable value of human ingenuity....more
Fast Company • May 10, 2023
Fast Company features a retrospective on NewDealDesign's influential work, showcasing iconic products designed for Fitbit, Google (Project Ara), Palm, Lytro, and Oral-B, highlighting their impact on technology and user experience over the years....more
Wallpaper* • February 7, 2024
Wallpaper* highlights Atmos Soundwear, an audio-haptic vest concept by NewDealDesign, exploring its potential to create immersive sensory experiences by combining sound and tactile feedback....more
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