HQ Function

Primary brewing operations, research and development, innovation center, corporate administration, and visitor experience.

Notable Features:

Expansive brewery with a popular tasting room ('Liquid Center'), public tours, sustainable design elements including solar panels and water treatment facilities, on-site restaurant/food trucks, outdoor event space. Known for its distinctive architecture and 'Foeder Forest' of large wooden barrels for aging beer.

Work Culture:

Historically known for its employee-centric, fun, and collaborative culture, stemming from its employee-owned roots. Emphasizes sustainability, community involvement, work-life balance, and a passion for craft beer. While now part of a larger corporation, efforts are made to maintain this unique culture.

HQ Significance:

The original brewery and heart of New Belgium's operations. It represents the company's pioneering spirit in the craft beer movement and its long-standing commitment to Fort Collins.

Values Reflected in HQ: Sustainability (LEED certified elements, energy efficiency), community (public spaces, local partnerships), craftsmanship (state-of-the-art brewing equipment), and fun (eclectic design, employee perks).

Location:

New Belgium Brewing Company's primary market is the United States, with extensive distribution across all 50 states. While mainly focused on domestic operations, they have a presence in select international markets through export partnerships, including Canada, Australia, Japan, South Korea, and parts of Europe. Their global strategy is managed via Lion Little World Beverages, leveraging its international network.

Street Address:

500 Linden St

City:

Fort Collins

State/Province:

CO

Country:

USA