HQ Function

Serves as the central hub for global operations, brand strategy, product design and development, marketing, and corporate functions.

Notable Features:

The HQ building is a state-of-the-art facility featuring an open office design, advanced R&D labs, a public retail store, and is part of the Boston Landing campus which includes 'The TRACK at New Balance' (a multi-sport athletic complex) and the 'Warrior Ice Arena' (Boston Bruins practice facility).

Work Culture:

The work culture at New Balance HQ is described as collaborative, innovative, and performance-driven, with a strong emphasis on employee well-being, work-life balance, and a passion for sport and movement. The environment encourages creativity and cross-functional teamwork.

HQ Significance:

The headquarters signifies New Balance's commitment to innovation, its Boston roots, and its role as a major global athletic brand. It acts as a beacon for the company's values and future direction, fostering talent and driving product excellence.

Values Reflected in HQ: The HQ design and facilities reflect New Balance's values of innovation (R&D labs), community engagement (public spaces, The TRACK), performance (athletic facilities), and sustainability (LEED Gold certified building).

Location:

New Balance operates on a global scale, with a significant presence in North America, Europe, Asia Pacific, Latin America, and other regions. Its functions supported globally include research and development, design, manufacturing (with key facilities in the USA and UK), marketing, sales, distribution through a network of retail stores (both company-owned and partner), e-commerce platforms, and wholesale partners. The company manages regional headquarters and offices to cater to local market needs and consumer preferences worldwide.

Street Address:

100 Guest Street

City:

Boston

State/Province:

Massachusetts

Country:

USA