NetOnNet
NetOnNet's Overview
NetOnNet is a leading Scandinavian e-commerce company specializing in consumer electronics and home appliances. Founded in 1999 in Sweden, NetOnNet has grown to become a significant player in the Nordic market, known for its wide product range, competitive pricing, and strong online presence complemented by physical 'Lagershop' (warehouse shop) stores. The company aims to make technology accessible and affordable for everyone, operating primarily in Sweden and Norway. In February 2022, NetOnNet was acquired by Komplett Group, further strengthening its position in the Nordic e-commerce landscape.
Where is NetOnNet's Headquarters?
HQ Function
The Borås headquarters serves as the central operational and administrative hub for NetOnNet. This includes management, e-commerce strategy and development, central purchasing, marketing, financial operations, and logistics coordination for its Swedish and Norwegian markets.
Notable Features:
The Borås facility is a key logistics hub, designed for high-volume e-commerce fulfillment and distribution across its Nordic markets. It embodies the company's focus on efficiency and direct-to-consumer models.
Work Culture:
The work culture at NetOnNet emphasizes customer focus, cost-consciousness (aligned with their 'Lagom billigt' - 'just right affordable' philosophy), and a passion for technology. Collaboration and an entrepreneurial spirit are encouraged within a fast-paced retail environment. As part of Komplett Group, there's an increased focus on synergy and group-level strategic alignment.
HQ Significance:
Borås is strategically important as a major logistics and e-commerce center in Sweden, providing NetOnNet with excellent infrastructure for efficient distribution and operations throughout the Nordic countries.
Values Reflected in HQ: The HQ's operational focus on efficiency, advanced logistics, and integration of technology reflects NetOnNet's core values of providing affordable products, ensuring accessibility for customers, and maintaining a competitive edge through streamlined processes.
Location:
NetOnNet's direct operational presence is concentrated in the Nordic region, specifically Sweden and Norway, where it operates its e-commerce platforms and Lagershop stores. Globally, its functions are supported through international sourcing of products from global manufacturers and suppliers. As part of Komplett Group, which has a broader Nordic footprint, NetOnNet benefits from group-level synergies in procurement, logistics, and technology development relevant to global e-commerce trends.
Street Address:
Företagsgatan 69
City:
Borås
State/Province:
Västra Götaland
Country:
Sweden
NetOnNet's Global Presence
Oslo, Norway
Address: Østre Aker vei 25, 0581 Oslo, Norway
Serves as the primary hub for NetOnNet's Norwegian business, adapting global strategies to the local Norwegian market, managing the Norwegian e-commerce platform, and ensuring tailored service for Norwegian customers.
Buying Intent Signals for NetOnNet
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Executive Team of NetOnNet
As of April 2025, NetOnNet' leadership includes:
Investors of NetOnNet
NetOnNet has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year (June 2023 - June 2024), NetOnNet has made strategic appointments to its executive team, particularly enhancing its technology and marketing leadership to support its growth and digital commerce objectives within the Komplett Group framework. No major high-level departures from NetOnNet's core executive team have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by NetOnNet
Discover the tools NetOnNet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NetOnNet Email Formats and Examples
NetOnNet likely uses standard corporate email formats based on employee names, primarily utilizing the domain '@netonnet.se'. Common structures include combining first name and last name, or first initial and last name.
firstname.lastname@netonnet.se
Format
anna.andersson@netonnet.se
Example
80%
Success rate
News and media
Ehandel.se • May 7, 2024
NetOnNet revenues dip, but parent Komplett Group shows overall growth and increased profit in Q1 2024
NetOnNet's revenue for the first quarter of 2024 was NOK 1.53 billion, a decrease of 5.5% year-over-year. Despite this, the parent company Komplett Group reported increased total revenue and a significant rise in profits, attributed partly to cost synergies following the integration of NetOnNet....more
NetOnNet Press / Cision • October 26, 2023
NetOnNet Opens New Lagershop in Östersund
NetOnNet announced the opening of a new Lagershop (warehouse store) in Östersund, Sweden. This expansion aligns with its omnichannel strategy of combining a strong e-commerce presence with physical stores to enhance customer experience, product accessibility, and service....more
Dagens Media / Resumé • August 28, 2023
NetOnNet Launches New Brand Platform: 'Technology for All Wallets'
NetOnNet introduced a new brand platform and communication concept, 'Teknik för alla plånböcker' (Technology for all wallets). This initiative aims to reinforce its market position by highlighting the affordability and accessibility of its technology products for a diverse customer base....more
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