What Does Viaplay Group Do?

Total employees1600
HeadquartersStockholm
Founded2018

Viaplay Group AB (publ), formerly Nordic Entertainment Group (NENT Group), is a leading entertainment provider headquartered in Stockholm, Sweden. The company's primary offering is the Viaplay streaming service, which delivers a mix of original productions, international films and series, kids' content, and premium live sports. Viaplay Group also operates TV channels, radio stations, and production companies under its Viaplay Studios brand. After rebranding from NENT Group in May 2022, the company embarked on an ambitious international expansion. However, in 2023, Viaplay Group announced a new strategy focusing on its core Nordic markets (Sweden, Norway, Denmark, Finland, Iceland), the Netherlands, and its Viaplay Select branded content concept, while scaling down, partnering, or exiting other international markets to improve profitability.

Where Is Viaplay Group's Headquarters?

HQ Function

Serves as the central hub for Viaplay Group's strategic decision-making, corporate governance, financial operations, content strategy, and technology development leadership for its Nordic and international entertainment businesses.

Notable Features:

Modern office facilities located in a key business district of Stockholm, designed to foster collaboration and innovation. Likely incorporates Scandinavian design principles and advanced technology infrastructure suitable for a media and streaming company.

Work Culture:

A dynamic, fast-paced, and creative environment typical of the media and entertainment sector. Emphasis on innovation, international collaboration, and a passion for content and technology. Recent restructuring may have impacted the culture, with a renewed focus on core market profitability.

HQ Significance:

Strategically located in a major Nordic capital, enabling access to talent, industry partners, and the European media landscape. It is central to its operations as a leading Nordic-based entertainment company with international reach.

Values Reflected in HQ: Ambition, innovation, and a focus on delivering engaging entertainment experiences. The recent strategic shift also reflects a commitment to sustainable profitability and shareholder value.

Location:

Viaplay Group's primary global function is the operation of its Viaplay streaming service. While historically expanding into numerous countries, its current strategy (as of late 2023/early 2024) focuses on core Nordic markets (Sweden, Norway, Denmark, Finland, Iceland) and the Netherlands. It also has a significant presence in Poland and the Baltics, though these are under review for potential exit or partnership. The Viaplay Select business model licenses Viaplay-branded content to partners in various other territories globally. Viaplay Studios, its content production arm, creates content for Viaplay and other platforms, contributing to its international content footprint.

Street Address:

Ringvägen 52

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Viaplay Group Operate Around the World?

London, United Kingdom

Address: Building 7, Chiswick Park, 566 Chiswick High Road, London, W4 5YG

Supports the Viaplay streaming service in the UK and facilitates global content partnerships and distribution through Viaplay Select.

Warsaw, Poland

Address: Focus Building, Al. Armii Ludowej 26, 00-609 Warsaw

Previously central to Viaplay's expansion in the CEE region (e.g., Poland, Baltics). Role may be adjusting with the new strategy focusing on core markets and potential exit from Poland.

Copenhagen, Denmark

Address: Strandlodsvej 44, 2300 Copenhagen S

Key office for one of Viaplay Group's core Nordic markets, ensuring localized content and services for Danish consumers.

Oslo, Norway

Address: Akersgata 49, 0180 Oslo

Crucial for serving another core Nordic market, tailoring content and services to Norwegian audiences.

Helsinki, Finland

Address: Konepajankuja 1, 00510 Helsinki

Supports Viaplay Group's presence in Finland, another key Nordic market, adapting offerings for Finnish viewers.

Buying Intent Signals for Viaplay Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Viaplay Group? Meet the Executive Team

As of April 2025, Viaplay Group' leadership includes:

Jørgen Madsen Lindemann - President and CEO
Enrique Patrickson - EVP, CFO and Head of Strategy & M&A
My Perrone - EVP, Group General Counsel & CoSec
Christian Albeck - EVP, Content Acquisition
Philip Wågnert - EVP, Chief Technology & Product Officer
Vanda Rapti - EVP, Viaplay Select & Content Distribution
Kenneth Madsen - EVP, CEO Nordic

Who's Investing in Viaplay Group?

Viaplay Group has been backed by several prominent investors over the years, including:

Canal+ Group
PPF Group
Nordea Funds
Swedbank Robur Fonder
Schroders

What Leadership Changes Has Viaplay Group Seen Recently?

Hire3
Exits2

Viaplay Group underwent significant leadership changes in the last 12-18 months, most notably with a new CEO appointment amid a strategic overhaul. Several EVPs also changed roles or departed as the company restructured.

Departures

Anders Jensen, Anders Jensen resigned as President and CEO amid strategic challenges.
Peter Nørrelund, Peter Nørrelund departed Viaplay Group following a strategic review and management reshuffle.

New Appointments:

Jørgen Madsen Lindemann, Jørgen Madsen Lindemann took over as President and CEO to spearhead the company's turnaround strategy.
Enrique Patrickson, Enrique Patrickson appointed as the new Group CFO.
Kenneth Madsen, Kenneth Madsen appointed to lead the Nordic operations under the new strategic framework.

What Technology (Tech Stack) Is Used byViaplay Group?

Discover the tools Viaplay Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Viaplay Group Email Formats and Examples

Viaplay Group (formerly NENT Group) most commonly uses the firstname.lastname@viaplaygroup.com email format. This is a standard pattern for many corporations.

firstname.lastname@viaplaygroup.com

Format

john.doe@viaplaygroup.com

Example

80%

Success rate

What's the Latest News About Viaplay Group?

Viaplay Group Press ReleaseFebruary 1, 2024

Viaplay Group announces outcome of preferential rights issue and directed share issues

Viaplay Group successfully completed its SEK 4 billion recapitalisation plan, including a SEK 3.1 billion directed share issue to CANAL+ and PPF and a SEK 0.9 billion rights issue. This strengthens the balance sheet and supports the new strategy....more

Viaplay Group Press ReleaseJanuary 9, 2024

Viaplay Group announces new operating model and appoints new country management in the Nordics and management team in the Netherlands

Viaplay Group introduced a new operating model focused on its core markets. Kenneth Madsen was appointed EVP & CEO Nordic, and new country CEOs were named for Sweden, Norway, and Denmark. A new Dutch leadership team was also established....more

Viaplay Group Press ReleaseDecember 1, 2023

Viaplay Group announces comprehensive recapitalisation programme

Viaplay Group announced a SEK 4 billion recapitalisation plan, including new equity from existing shareholders and new investors CANAL+ and PPF Group, alongside debt writedowns and an amended bank facility. This aims to address financial challenges and support its revised strategy....more

Viaplay Group Press ReleaseJuly 20, 2023

Viaplay Group Q2 2023 Interim Report: New strategy and plan announced

Viaplay Group reported its Q2 results and announced a new strategy focusing on core Nordic operations, the Netherlands, and Viaplay Select. The plan includes downsizing or exiting other international markets, cost reductions including layoffs, and a review of strategic options including a potential capital injection....more

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