HQ Function

Served as the main retail flagship, administrative offices, merchandising hub, and creative center for the brand's operations, including its e-commerce division.

Notable Features:

The Carytown flagship store was known for its minimalist design, open space, integrated coffee shop (often featuring local roasters like Lamplighter Coffee), and curated displays including books and magazines, creating a holistic lifestyle experience rather than just a clothing store.

Work Culture:

Based on its brand image and industry, the work culture at Need Supply Co. was likely creative, fast-paced, and fashion-forward, emphasizing brand aesthetic, customer experience, and a collaborative approach among its Richmond-based team and global operations.

HQ Significance:

The Richmond headquarters was integral to Need Supply's identity, grounding the internationally recognized brand in its local roots and serving as a key cultural and retail landmark in the Carytown shopping district.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflected values of minimalism, quality craftsmanship, curated selection, community engagement (e.g., coffee shop), and a modern, sophisticated aesthetic.

Location:

Prior to its closure in 2020, Need Supply Co. achieved global reach primarily through its extensive e-commerce platform, shipping to customers internationally. Physically, it operated its flagship store and headquarters in Richmond, Virginia, USA, and maintained a significant retail presence with multiple stores in Japan. These operations supported global sales, international marketing, and customer service for a worldwide clientele interested in its curated fashion and lifestyle offerings.

Street Address:

3100 W Cary St

City:

Richmond

State/Province:

Virginia

Country:

USA