HQ Function

Serves as the central hub for design, product development, marketing, e-commerce operations, and global strategy for the fashion brand.

Notable Features:

Likely features creative design studios, pattern-cutting rooms, showrooms for buyers and press, and administrative offices, reflecting the brand's emphasis on intricate design and quality.

Work Culture:

The work culture is expected to be dynamic, creative, and fast-paced, typical of the fashion industry, with a strong focus on craftsmanship, detail, and brand aesthetics. Collaboration between design, marketing, and sales teams is crucial.

HQ Significance:

The London HQ is pivotal for maintaining brand identity, driving innovation in design, and managing its international distribution network and direct-to-consumer sales.

Values Reflected in HQ: The headquarters likely embodies the brand's values of creativity, meticulous attention to detail, elegance, and contemporary British design.

Location:

Needle & Thread operates a significant direct-to-consumer business through its international e-commerce platform, shipping to customers worldwide. The brand also boasts a strong wholesale presence, partnering with renowned luxury department stores and boutiques across North America (e.g., Saks Fifth Avenue, Neiman Marcus), Europe (e.g., Harrods, Selfridges, Net-a-Porter, Liberty London, Harvey Nichols), the Middle East (e.g., Ounass, Harvey Nichols Dubai), and Asia. This extensive network ensures brand visibility and accessibility in key global fashion markets.

Street Address:

The Perfume Factory, 140 Wales Farm Road

City:

London

State/Province:

England

Country:

United Kingdom