What Does New Direction Trust Company Do?

Total employees50
HeadquartersLouisville
Founded2003

NDTCO, formerly known as New Direction Trust Company, was a prominent U.S. financial institution specializing in custodial services for self-directed retirement accounts. They empowered individuals to invest in a wide range of alternative assets, including real estate, precious metals, private placements, and notes, offering greater control and diversification for retirement savings. Known for their educational resources and robust client support, NDTCO built a strong reputation in the self-directed IRA industry. In June 2023, NDTCO was acquired by Inspira Financial, a leading provider of health, wealth, and retirement solutions. The acquisition aimed to combine NDTCO's specialized expertise with Inspira's broader platform, enhancing service offerings for clients of both entities.

Where Is New Direction Trust Company's Headquarters?

HQ Function

The headquarters housed key departments including account administration, client support, compliance, operations, and executive leadership for NDTCO's self-directed IRA services.

Notable Features:

A modern professional office space designed to support financial services operations, likely featuring secure areas for data management and client information, with standard office amenities.

Work Culture:

NDTCO fostered a work culture centered on expertise in self-directed retirement accounts, client education, and responsive customer service. The environment was likely professional, compliance-focused, and collaborative, aiming to assist clients in navigating alternative investments.

HQ Significance:

This Louisville location was pivotal as the operational core where NDTCO developed its services, grew its client base, and established its brand as a trusted administrator of self-directed IRAs before becoming part of Inspira Financial.

Values Reflected in HQ: The choice of a professional office environment likely reflected NDTCO's values of stability, client trust, regulatory compliance, operational efficiency, and expertise in the specialized field of self-directed retirement accounts.

Location:

NDTCO's operations and client base were primarily focused within the United States. The company specialized in U.S. self-directed retirement accounts and adhered to U.S. regulations governing such investments. It did not maintain a significant global operational presence. Following its acquisition by Inspira Financial, this U.S.-centric focus continues.

Street Address:

1070 W Century Dr, Suite 100

City:

Louisville

State/Province:

Colorado

Country:

USA

Where Else Does New Direction Trust Company Operate Around the World?

Nationwide (Client Servicing Model)

Address: N/A (Services provided nationally from Colorado HQ)

To provide accessible self-directed IRA services and support to investors nationwide, irrespective of their geographical location relative to the main office. This national reach is now integrated into Inspira Financial's broader service delivery model.

Buying Intent Signals for New Direction Trust Company

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading New Direction Trust Company? Meet the Executive Team

As of April 2025, New Direction Trust Company' leadership includes:

Bill Humphrey - Former CEO, New Direction Trust Company
Catherine Wynne - Former President, New Direction Trust Company
Terra Miller - Former Vice President of Operations, New Direction Trust Company

Who's Investing in New Direction Trust Company?

New Direction Trust Company has been backed by several prominent investors over the years, including:

NDTCO (New Direction Trust Company) operated as a privately held company prior to its acquisition by Inspira Financial in June 2023. Details regarding its specific private investors were not publicly disclosed.

What Leadership Changes Has New Direction Trust Company Seen Recently?

Hire0
Exits2

The most significant executive development for NDTCO in the last 12 months was its acquisition by Inspira Financial, finalized in June 2023. This led to the integration of NDTCO's operations and leadership into Inspira Financial's structure, effectively concluding the roles of NDTCO's standalone executive team. Hiring and executive appointments are now managed under Inspira Financial.

Departures

Bill Humphrey, Role as CEO of NDTCO concluded following the company's acquisition by Inspira Financial and subsequent operational integration.
Catherine Wynne, Role as President of NDTCO concluded as part of the integration process into Inspira Financial after the acquisition.

What Technology (Tech Stack) Is Used byNew Direction Trust Company?

Discover the tools New Direction Trust Company uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

New Direction Trust Company Email Formats and Examples

Prior to its acquisition and the transition of its domain (ndtco.com) to Inspira Financial, NDTCO likely utilized standard professional email address formats. These formats are now historical for NDTCO-specific communications.

Commonly [first_initial][last]@ndtco.com (e.g., jsmith@ndtco.com) or [first].[last]@ndtco.com (e.g., john.smith@ndtco.com)

Format

support@ndtco.com (example of a general contact, now historical)

Example

0%

Success rate

What's the Latest News About New Direction Trust Company?

PR NewswireJune 28, 2023

Inspira Financial Acquires New Direction Trust Company, Expanding Its Leadership in Health, Wealth, and Retirement

Inspira Financial announced its acquisition of New Direction Trust Company (NDTCO), a leading provider of self-directed retirement accounts. This strategic acquisition enhances Inspira's offerings in the alternative asset custody space and broadens its capabilities to serve a wider range of clients seeking to diversify their retirement portfolios....more

Inspira Financial BlogJune 28, 2023

Inspira Financial Acquires New Direction Trust Company

Inspira Financial has officially acquired New Direction Trust Company (NDTCO), a key player in self-directed IRAs. The acquisition combines NDTCO's expertise with Inspira's comprehensive financial wellness platform, promising enhanced services and investment options for clients....more

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