What Does NatureSweet Do?

Total employees1116
HeadquartersSan Antonio
Founded1990

NatureSweet® is a leading producer of premium, branded fresh tomatoes and peppers in North America. Known for its commitment to quality, flavor, and sustainable growing practices, NatureSweet cultivates its produce in greenhouses across Mexico and Arizona. The company focuses on delivering consistent, delicious products to consumers year-round, with popular varieties like Cherubs®, Comets™, Glorys®, and Twilights™. NatureSweet is also recognized for its strong social responsibility programs, emphasizing fair labor practices and community development in the regions where it operates under its 'Tomatoes Raised Right' philosophy.

Where Is NatureSweet's Headquarters?

HQ Function

The San Antonio headquarters oversees corporate strategy, sales, marketing, finance, supply chain management, and human resources for NatureSweet's extensive operations across North America.

Notable Features:

The headquarters is a modern office environment designed to foster collaboration and innovation. It is equipped with advanced communication technologies to maintain seamless connectivity with its agricultural operations in Mexico and Arizona.

Work Culture:

NatureSweet's headquarters fosters a work culture centered on its core values: 'Unleashing the Power of People,' passion for quality, integrity, and sustainability. It emphasizes teamwork, consumer focus, and a drive for continuous improvement.

HQ Significance:

The San Antonio headquarters is pivotal for NatureSweet's brand leadership and market presence in North America. It bridges the company's advanced agricultural production with consumer market demands, ensuring operational efficiency and strategic growth.

Values Reflected in HQ: The headquarters' operations reflect NatureSweet's commitment to excellence, innovation in agriculture, sustainability, and strong ethical practices, particularly its focus on people and community impact.

Location:

NatureSweet's primary market is North America (United States, Canada, and Mexico). Its global presence is defined by its extensive, technologically advanced agricultural operations in Mexico and the United States (Arizona). These international operations are crucial for cultivating, packing, and distributing its produce. The company manages a complex cross-border supply chain and upholds international standards for food safety, sustainability, and labor practices, making its operational footprint inherently international.

Street Address:

2338 N Loop 1604 W, Suite 200

City:

San Antonio

State/Province:

Texas

Country:

USA

Where Else Does NatureSweet Operate Around the World?

Willcox, Arizona, USA

Address: NatureSweet Arizona, 6500 N. Post Cutting Rd., Willcox, AZ 85643

Serves as a key production and distribution hub for the Western and Southwestern U.S., ensuring year-round availability of fresh produce and leveraging Arizona's favorable agricultural climate.

Various Locations, Mexico (including Jalisco, Nayarit, Colima, San Luis Potosí)

Address: Multiple high-tech greenhouse facilities across central and western Mexico.

Primary production engine for supplying the North American market. Leverages Mexico's optimal growing conditions and skilled agricultural workforce. These sites are also focal points for NatureSweet's acclaimed worker welfare and community development programs.

Buying Intent Signals for NatureSweet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NatureSweet? Meet the Executive Team

As of April 2025, NatureSweet' leadership includes:

Rupesh Parikh - Chief Executive Officer
Frederic Steunou - Chief Financial Officer
Matt Dyste - Vice President of Marketing
Sergio Trujillo - Vice President of Operations Mexico
Maria Carcamo - Vice President Human Resources

Who's Investing in NatureSweet?

NatureSweet has been backed by several prominent investors over the years, including:

Investment funds affiliated with Blue Road Capital

What Leadership Changes Has NatureSweet Seen Recently?

Hire2
Exits1

In late 2023, NatureSweet experienced a key leadership change with Rupesh Parikh assuming the role of CEO, succeeding Lori Castillo. Concurrently, Frederic Steunou was appointed as the new CFO, strengthening the executive team.

Departures

Lori Castillo, Lori Castillo departed from her role as President & Chief Executive Officer.

New Appointments:

Rupesh Parikh, Rupesh Parikh was appointed Chief Executive Officer, having previously served as President and CFO.
Frederic Steunou, Frederic Steunou joined NatureSweet as the new Chief Financial Officer.

What Technology (Tech Stack) Is Used byNatureSweet?

Discover the tools NatureSweet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NatureSweet Email Formats and Examples

Commonly used email formats at NatureSweet likely include combinations of first name, last name, and first initial. For example, 'firstinitiallast@naturesweet.com' or 'first.last@naturesweet.com' are standard corporate patterns. The exact prevalence of each format can vary.

[first_initial][last]@naturesweet.com

Format

rparikh@naturesweet.com

Example

75%

Success rate

What's the Latest News About NatureSweet?

Perishable NewsMay 8, 2024

NatureSweet Introduces New Sustainable Packaging for Cherubs Tomatoes

NatureSweet has launched new, more sustainable packaging for its popular Cherubs grape tomatoes. The updated packaging is made with recycled content and is designed to reduce plastic usage, aligning with the company's commitment to environmental responsibility....more

AndNowUKnowOctober 10, 2023

NatureSweet Appoints Rupesh Parikh as Chief Executive Officer, Frederic Steunou as Chief Financial Officer

NatureSweet announced the appointment of Rupesh Parikh as its new Chief Executive Officer and Frederic Steunou as Chief Financial Officer. Parikh previously served as President and CFO, while Steunou brings extensive finance experience to the team, marking a significant leadership update for the company....more

The PackerMarch 7, 2023

NatureSweet announces new owner, Blue Road Capital

NatureSweet has been acquired by investment funds affiliated with Blue Road Capital, an independent private equity firm focused on the agriculture and food supply chain. This acquisition is aimed at supporting NatureSweet's ongoing growth trajectory and its leadership position in the fresh produce sector....more

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