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Nature's Bakery is a snacks and food brand dedicated to making wholesome and delicious on-the-go snacks that are accessible to everyone. Founded on the idea of creating better-for-you options with thoughtful ingredients, they are best known for their soft-baked Fig Bars made with real fruit and whole grains. Their product line has expanded to include other baked goods like Brownie Bars, Oatmeal Crumble Bars, and Baked-Ins. Nature's Bakery emphasizes simple, recognizable ingredients, aiming to provide fuel for active lifestyles and everyday snacking. Since December 2020, Nature's Bakery has been part of KIND, a subsidiary of Mars, Incorporated, aligning with a broader portfolio of health-conscious snack brands.
Serves as the primary corporate office, overseeing operations, product development, marketing, and distribution strategies for Nature's Bakery snack products.
The Reno headquarters likely integrates office spaces with proximity to or direct oversight of key manufacturing and R&D activities, reflecting the company's focus on product quality and innovation. Specific architectural details are not widely publicized.
Nature's Bakery fosters a work culture centered around its core values of wholesome goodness and accessibility. Employees often describe a passionate, collaborative environment focused on growth and providing nutritious snack options. As part of KIND and Mars, there's an emphasis on performance, innovation, and brand integrity.
The Reno headquarters is central to Nature's Bakery's operations in the U.S., driving its mission to provide wholesome snacks. It's the hub for strategic decision-making, brand management, and innovation in their product lines.
While Nature's Bakery is primarily focused on the North American market, particularly the United States and Canada, its products can sometimes be found in other international markets through distributors or online retailers. As part of Mars, Incorporated (via KIND), there is potential for expanded global reach, but its core operational presence and brand marketing are concentrated in North America.
425 Telegraph Street
Reno
NV
United States
Address: 13950 N Outer Road Dr N, Hazelwood, MO 63042
Supports national distribution by producing large volumes of Nature's Bakery snacks, particularly for the Midwestern and Eastern United States markets. Enhances logistical efficiency and product freshness.
Address: Large-scale baking and manufacturing facility; specific public street address not detailed.
Serves as a production hub primarily for the Western United States, ensuring efficient supply chain management and product availability in that region.
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As of April 2025, Nature's Bakery' leadership includes:
Nature's Bakery has been backed by several prominent investors over the years, including:
Specific executive movements solely for the Nature's Bakery brand within the larger KIND and Mars structure are not frequently publicized. Major leadership changes would typically be announced at the KIND North America or Mars Snacking level. No specific Nature's Bakery brand-level executive hires or exits have been widely reported in the last 12 months.
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Nature's Bakery, as part of KIND and Mars, likely utilizes email format conventions common within these larger organizations or retains its established formats. Common professional email patterns often include combinations of first name, last name, or initials at the naturesbakery.com domain.
[first].[last]@naturesbakery.com (e.g., jane.doe@naturesbakery.com)
Format
jane.doe@naturesbakery.com
Example
75%
Success rate
Food Business News • October 5, 2023
Nature's Bakery expanded its product portfolio with the launch of a new line of Chocolate Oat Brownie Bars. The new offering aims to provide a permissible indulgence, combining the appeal of a brownie with whole grains and real chocolate....more
PR Newswire • May 9, 2023
Nature's Bakery announced a partnership with Major League Pickleball (MLP), becoming the league's Official Cookie and Baked Snack. This collaboration aims to connect the wholesome snack brand with the rapidly growing pickleball community....more
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