What Does Nature's Bakery Do?

Total employees620
HeadquartersReno
Founded2011

Nature's Bakery is a snacks and food brand dedicated to making wholesome and delicious on-the-go snacks that are accessible to everyone. Founded on the idea of creating better-for-you options with thoughtful ingredients, they are best known for their soft-baked Fig Bars made with real fruit and whole grains. Their product line has expanded to include other baked goods like Brownie Bars, Oatmeal Crumble Bars, and Baked-Ins. Nature's Bakery emphasizes simple, recognizable ingredients, aiming to provide fuel for active lifestyles and everyday snacking. Since December 2020, Nature's Bakery has been part of KIND, a subsidiary of Mars, Incorporated, aligning with a broader portfolio of health-conscious snack brands.

Where Is Nature's Bakery's Headquarters?

HQ Function

Serves as the primary corporate office, overseeing operations, product development, marketing, and distribution strategies for Nature's Bakery snack products.

Notable Features:

The Reno headquarters likely integrates office spaces with proximity to or direct oversight of key manufacturing and R&D activities, reflecting the company's focus on product quality and innovation. Specific architectural details are not widely publicized.

Work Culture:

Nature's Bakery fosters a work culture centered around its core values of wholesome goodness and accessibility. Employees often describe a passionate, collaborative environment focused on growth and providing nutritious snack options. As part of KIND and Mars, there's an emphasis on performance, innovation, and brand integrity.

HQ Significance:

The Reno headquarters is central to Nature's Bakery's operations in the U.S., driving its mission to provide wholesome snacks. It's the hub for strategic decision-making, brand management, and innovation in their product lines.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, quality control in food production, and a commitment to the brand's wholesome image. Operational decisions made here aim to uphold the promise of simple, nutritious ingredients.

Location:

While Nature's Bakery is primarily focused on the North American market, particularly the United States and Canada, its products can sometimes be found in other international markets through distributors or online retailers. As part of Mars, Incorporated (via KIND), there is potential for expanded global reach, but its core operational presence and brand marketing are concentrated in North America.

Street Address:

425 Telegraph Street

City:

Reno

State/Province:

NV

Country:

United States

Where Else Does Nature's Bakery Operate Around the World?

Hazelwood, Missouri, United States

Address: 13950 N Outer Road Dr N, Hazelwood, MO 63042

Supports national distribution by producing large volumes of Nature's Bakery snacks, particularly for the Midwestern and Eastern United States markets. Enhances logistical efficiency and product freshness.

Salt Lake City, Utah, United States

Address: Large-scale baking and manufacturing facility; specific public street address not detailed.

Serves as a production hub primarily for the Western United States, ensuring efficient supply chain management and product availability in that region.

Buying Intent Signals for Nature's Bakery

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nature's Bakery? Meet the Executive Team

As of April 2025, Nature's Bakery' leadership includes:

Russell Stokes - Chief Executive Officer, KIND North America
Jean-Philippe Giraud - General Manager - Nature's Bakery (at Mars)

Who's Investing in Nature's Bakery?

Nature's Bakery has been backed by several prominent investors over the years, including:

Mars, Incorporated (via KIND Snacks)

What Leadership Changes Has Nature's Bakery Seen Recently?

Hire0
Exits0

Specific executive movements solely for the Nature's Bakery brand within the larger KIND and Mars structure are not frequently publicized. Major leadership changes would typically be announced at the KIND North America or Mars Snacking level. No specific Nature's Bakery brand-level executive hires or exits have been widely reported in the last 12 months.

What Technology (Tech Stack) Is Used byNature's Bakery?

Discover the tools Nature's Bakery uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nature's Bakery Email Formats and Examples

Nature's Bakery, as part of KIND and Mars, likely utilizes email format conventions common within these larger organizations or retains its established formats. Common professional email patterns often include combinations of first name, last name, or initials at the naturesbakery.com domain.

[first].[last]@naturesbakery.com (e.g., jane.doe@naturesbakery.com)

Format

jane.doe@naturesbakery.com

Example

75%

Success rate

What's the Latest News About Nature's Bakery?

Food Business NewsOctober 5, 2023

Nature's Bakery Introduces New Chocolate Oat Brownie Bar Line

Nature's Bakery expanded its product portfolio with the launch of a new line of Chocolate Oat Brownie Bars. The new offering aims to provide a permissible indulgence, combining the appeal of a brownie with whole grains and real chocolate....more

PR NewswireMay 9, 2023

Nature's Bakery Becomes Official Cookie and Baked Snack of Major League Pickleball

Nature's Bakery announced a partnership with Major League Pickleball (MLP), becoming the league's Official Cookie and Baked Snack. This collaboration aims to connect the wholesome snack brand with the rapidly growing pickleball community....more

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