HQ Function

The central hub for brand strategy, product innovation and formulation, marketing, e-commerce operations, and customer engagement.

Notable Features:

As a growing enterprise, the physical headquarters likely emphasizes functional, creative, and collaborative workspaces designed to foster innovation in natural hair care. Specific architectural details are not widely publicized.

Work Culture:

Likely embodies a passionate, founder-led culture focused on innovation, customer satisfaction, empowerment, and a commitment to natural, effective beauty solutions. Emphasis on agility and direct connection with the consumer base.

HQ Significance:

The Detroit headquarters symbolizes the company's growth from a kitchen-based startup to a recognized brand in the beauty industry. It highlights the founder's resilience and the city's supportive environment for entrepreneurs.

Values Reflected in HQ: The HQ likely reflects values of innovation, efficiency (mirrored in their product philosophy), authenticity, and community connection.

Location:

Naturalicious primarily serves the North American market through its robust e-commerce platform and partnerships with major retailers like Ulta Beauty and Target. While its physical operations are U.S.-based, the brand ships internationally, allowing customers worldwide to access its natural hair care products. Its digital presence and marketing efforts reach a global audience interested in solutions for textured hair.

Street Address:

[Specific street address not publicly listed for main operational HQ; business correspondence may use a PO Box or registered agent address typical for direct-to-consumer brands]

City:

Detroit

State/Province:

Michigan

Country:

USA