NaturaLawn of America
NaturaLawn of America's Overview
NaturaLawn of America is a prominent U.S. company specializing in organic-based lawn care services. Founded in 1987, it pioneered environmentally responsible lawn care, offering customized programs that utilize proprietary, organic-based fertilizers and natural pest controls. NaturaLawn aims to create healthier, greener lawns while minimizing ecological impact. The company operates through a national franchise system, serving residential and commercial customers with a commitment to safer, more sustainable lawn maintenance practices.
Where is NaturaLawn of America's Headquarters?
HQ Function
The headquarters in Frederick acts as the primary hub for NaturaLawn of America's corporate administration, franchise support and training, marketing initiatives, and research and development of their proprietary organic-based lawn care products.
Notable Features:
The headquarters likely includes administrative offices, dedicated franchise training facilities, and potentially research and development labs for their proprietary lawn care products. Its location in Frederick, MD, offers a suburban setting conducive to its nature-focused business.
Work Culture:
The work culture at NaturaLawn of America's headquarters is expected to be collaborative and mission-driven, emphasizing environmental consciousness, innovation in organic lawn care, and robust support for its national franchise network. There's likely a strong focus on customer satisfaction and sustainable business practices.
HQ Significance:
The Frederick headquarters is pivotal as the operational and innovation center for the NaturaLawn of America brand. It's where the company's eco-friendly lawn care philosophy is cultivated, new products are developed, and from where support for its extensive U.S. franchise network is orchestrated.
Values Reflected in HQ: The headquarters operations aim to reflect NaturaLawn's core values: environmental responsibility, a science-based approach to lawn care, franchisee empowerment, and a commitment to healthier, safer outdoor spaces for communities.
Location:
NaturaLawn of America's operations are primarily focused within the United States. The company has established a strong national presence through its franchise system across various states. Currently, there is no significant evidence of corporate-owned international offices or a widespread global franchise network outside of the USA. Their services and brand are tailored to the American lawn care market.
Street Address:
19877 Seedling Court
City:
Frederick
State/Province:
MD
Country:
USA
NaturaLawn of America's Global Presence
Naperville, IL, USA
Address: 1701 Quincy Ave Ste 29, Naperville, IL 60540
To serve the specific lawn care needs of the DuPage County and western suburban Chicago region, adapting NaturaLawn's national programs to local climate, soil conditions, and customer preferences for eco-friendly solutions.
Raleigh, NC, USA
Address: 4801 Starwood Dr, Raleigh, NC 27616
To provide sustainable lawn care solutions to a growing residential and commercial base in the Raleigh-Durham-Chapel Hill metropolitan area, emphasizing water conservation and protection of local ecosystems through organic-based practices.
Various Locations, USA
Address: N/A - Over 90 franchise locations nationwide
To provide localized, organic-based lawn care services tailored to regional climates, soil types, and specific lawn challenges, ensuring consistent quality and adherence to NaturaLawn's environmental standards across the country.
Buying Intent Signals for NaturaLawn of America
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Executive Team of NaturaLawn of America
As of April 2025, NaturaLawn of America' leadership includes:
Investors of NaturaLawn of America
NaturaLawn of America has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no major corporate executive new hires or exits announced by NaturaLawn of America in the last 12 months. The company appears to maintain a stable leadership team.
Technology (Tech Stack) used by NaturaLawn of America
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NaturaLawn of America Email Formats and Examples
While NaturaLawn of America does not publicly list its corporate email format, common patterns for companies of its type suggest formats based on employee names. For general inquiries, they often use departmental or role-based emails (e.g., FranchiseInfo@NaturaLawn.com).
A likely email format for NaturaLawn of America corporate employees is [first_initial][last]@naturalawn.com or [first_name].[last_name]@naturalawn.com.
Format
pcatron@naturalawn.com (example based on presumed format for Philip Catron)
Example
70%
Success rate
News and media
NaturaLawn of America Blog • April 24, 2024
NaturaLawn of America Educates on Spring Tick Prevention for Families and Pets
NaturaLawn of America is proactively sharing information and strategies for tick prevention as spring arrives, emphasizing the use of their natural, organic-based pest control services to ensure the safety of families and pets enjoying their lawns....more
FranchiseWire • July 19, 2023
NaturaLawn of America Awards New Franchise Territory in Northwest Arkansas
NaturaLawn of America announced the awarding of a new franchise territory in Northwest Arkansas to entrepreneurs Matt and Erin Johnson. This expansion will bring NaturaLawn's organic-based lawn care services to the communities of Fayetteville, Springdale, Rogers, and Bentonville....more
NaturaLawn of America Official Blog • March 28, 2023
NaturaLawn of America Continues To Expand Its Reach with New Franchise Locations
NaturaLawn of America reported ongoing expansion through the establishment of several new franchise locations across the United States. This growth underscores its commitment to making eco-friendly lawn care solutions more accessible to a wider range of communities....more
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