Native Union
Native Union's Overview
Native Union is a design-led company crafting premium tech accessories that enhance the modern lifestyle. Founded on the principles of simplicity, utility, and aesthetic refinement, they create products like charging cables, wireless chargers, cases, and sleeves that combine high-quality materials with thoughtful design. Native Union aims to empower users with tools that are both functional and beautiful, challenging the perception of tech accessories as purely utilitarian.
Where is Native Union's Headquarters?
HQ Function
Global headquarters overseeing design, product development, brand strategy, marketing, operations, and finance.
Notable Features:
Modern office facilities within a commercial building, likely designed to reflect Native Union's minimalist aesthetic and foster a collaborative work environment. May include product showrooms or dedicated design spaces.
Work Culture:
A creative, design-driven, and collaborative environment focused on innovation in tech accessories. Emphasis on quality craftsmanship, user experience, and a passion for minimalist aesthetics.
HQ Significance:
Serves as the central hub for strategic decision-making, product innovation pipeline, global brand management, and coordination of international operations.
Values Reflected in HQ: The headquarters likely embodies Native Union's core values of design excellence, innovation, thoughtful functionality, quality, and a minimalist approach.
Location:
Native Union operates with a significant global footprint, anchored by its headquarters in Hong Kong and key offices in Paris and Los Angeles. This international structure supports their entire value chain, from design and development to manufacturing, marketing, and sales. Their products are sold worldwide through their e-commerce platform, as well as a broad network of international distributors and premium retail partners across North America, Europe, Asia, and beyond, reflecting their commitment to making their tech accessories accessible to a global audience.
Street Address:
21/F, Gold Union Commercial Building, 70-72 Connaught Road West
City:
Sheung Wan
State/Province:
Hong Kong Island
Country:
Hong Kong SAR
Native Union's Global Presence
Paris, Île-de-France, France
Address: Specific street address not publicly listed.
To manage and expand Native Union's presence in the European market, cultivate regional partnerships, and provide localized support.
Los Angeles, California, USA
Address: Specific street address not publicly listed.
To drive growth in the North American market, manage key retail accounts, and enhance brand visibility in the region.
Buying Intent Signals for Native Union
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Native Union
As of April 2025, Native Union' leadership includes:
Investors of Native Union
Native Union has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Native Union was acquired by Forme Standard SAS in February 2022. Publicly available information regarding specific executive new hires or departures at Native Union within the last 12 months is limited, which is common for privately held subsidiaries. Leadership from the founders has been a point of continuity.
Technology (Tech Stack) used by Native Union
Discover the tools Native Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Native Union Email Formats and Examples
Native Union's email formats likely adhere to common corporate structures. The most probable formats for employee emails would be combinations of first name and last name, or first initial and last name, followed by '@nativeunion.com'.
firstname.lastname@nativeunion.com or flast@nativeunion.com
Format
john.doe@nativeunion.com or jdoe@nativeunion.com
Example
80%
Success rate
News and media
Various Tech Media (e.g., TechCrunch, The Verge) • February 2024
Native Union Unveils (Re)Classic Wallet with MagSafe and Apple Find My
Native Union launched its (Re)Classic Wallet, a slim, MagSafe-compatible wallet for iPhones. A key feature is its integration with Apple's Find My network, allowing users to locate it easily. The wallet is crafted from Yatay™ by Coronet, a premium plant-based and recycled material, underscoring the brand's move towards more sustainable solutions....more
Various Lifestyle/Tech Media (e.g., Hypebeast) • October 2023
Native Union Collaborates with STAPLE for Limited Edition Tech Accessories
Native Union partnered with Jeff Staple's iconic streetwear brand, STAPLE, to release a limited-edition collection. The collaboration featured tech essentials like charging cables and cases, reimagined with STAPLE's signature pigeon motif and colorways, blending Native Union's minimalist functionality with street culture aesthetics....more
Forme Standard SAS / Mergermarket • February 7, 2022
Native Union Acquired by Forme Standard SAS
Forme Standard SAS, a private holding company, announced its acquisition of Native Union. This strategic move aims to support Native Union's international growth and product development, integrating it into Forme Standard's portfolio of design-conscious brands....more
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