Native Instruments
Native Instruments's Overview
Native Instruments is a leading developer, manufacturer, and supplier of music software and hardware for music production, sound design, performance, and DJing. Renowned for its innovation, the company empowers music creators of all levels with a vast ecosystem of integrated tools, including the iconic Komplete bundles, Maschine groove production systems, and Traktor DJ software. Native Instruments aims to inspire and enable creative expression by pushing the boundaries of sound and technology. Following its merger with iZotope and other brands under the Soundwide umbrella, the group rebranded back to Native Instruments in 2023, consolidating these entities to offer a more unified creative ecosystem.
Where is Native Instruments's Headquarters?
HQ Function
Global headquarters housing core operations including research & development, product design and management, marketing, sales strategy, finance, and central administration. It's the primary hub for strategic decision-making and global innovation.
Notable Features:
Located in the creative Kreuzberg district, the office likely features modern workspaces, sound-proofed studios for product development and testing, and collaborative areas designed to foster innovation, reflecting the company's deep roots in music culture.
Work Culture:
A dynamic, international, and innovative environment that fosters creativity, collaboration, and a shared passion for music and technology. The culture encourages experimentation and is deeply connected to the global community of musicians, producers, and DJs it serves.
HQ Significance:
Berlin is a major international hub for music, arts, and technology, providing Native Instruments with access to a rich talent pool, a thriving music scene for inspiration and collaboration, and a central location for its European and global operations.
Values Reflected in HQ: The headquarters' location and design likely reflect Native Instruments' core values of innovation, creativity, quality, and community. It serves as a space where technology meets artistry, empowering employees to develop cutting-edge tools for music creators worldwide.
Location:
Native Instruments maintains a strong global presence with offices in key international cities and a worldwide distribution network. Core functions supported globally include research and development, software engineering, product management, marketing, sales, customer support, and artist relations. The company's products are used by millions of creators across virtually every country, reflecting its widespread impact on the music industry.
Street Address:
Schlesische Str. 29-30
City:
Berlin
State/Province:
Berlin
Country:
Germany
Native Instruments's Global Presence
Los Angeles, California, USA
Address: Specific address not publicly listed; known presence in the Los Angeles area.
To drive growth and engagement in the North American market, build strong relationships with US-based artists and partners, and provide localized customer experiences and product insights.
London, United Kingdom
Address: Specific address not publicly listed; known presence in London.
To strengthen Native Instruments' presence in the UK and Europe, tailor strategies for regional preferences, connect with the vibrant local music scenes, and contribute to global product development.
Tokyo, Japan
Address: Specific address not publicly listed; known presence in Tokyo.
To expand market share in the APAC region, cater to the specific needs of Japanese and other Asian customers, and foster partnerships within the local music technology ecosystem.
Paris, France
Address: Specific address not publicly listed; known presence in Paris.
To engage with the French music community, provide localized support and content, and leverage Paris's influence in the European music and arts scene.
Montreal, Quebec, Canada
Address: Specific address not publicly listed; known presence in Montreal.
To leverage Montreal's strong talent pool in software development and AI, contributing to Native Instruments' global R&D efforts.
Buying Intent Signals for Native Instruments
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Executive Team of Native Instruments
As of April 2025, Native Instruments' leadership includes:
Investors of Native Instruments
Native Instruments has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In June 2023, Soundwide, the parent group which included Native Instruments, iZotope, Plugin Alliance, and Brainworx, announced a significant rebranding back to Native Instruments. This strategic move consolidated these brands under the NI umbrella to foster a more unified creative ecosystem. The existing core executive leadership of Native Instruments, including CEO Constantin Koehncke, CIO & President Mate Galić, and CPO & President Robert Linke, has continued to lead the company through this transition. No other major C-suite executive hires or departures directly at Native Instruments have been publicly announced in the past 12 months (as of mid-2024).
Technology (Tech Stack) used by Native Instruments
Discover the tools Native Instruments uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Native Instruments Email Formats and Examples
Native Instruments most commonly uses the 'first.last@native-instruments.com' email format for its employees. Variations might exist but this is the predominant structure.
first.last@native-instruments.com
Format
jane.doe@native-instruments.com
Example
85%
Success rate
News and media
Gearnews • April 25, 2024
Native Instruments Session Bassist – Upright Bass: Authentic Jazz and Blues tones
Native Instruments has expanded its Session Bassist series with the launch of Upright Bass, a new Kontakt instrument offering meticulously sampled sounds of a classic upright bass, suitable for jazz, blues, and other genres, performed by a top-tier bassist....more
MusicTech • June 13, 2023
Soundwide rebrands back to Native Instruments, brings iZotope, Plugin Alliance and Brainworx under NI umbrella
Soundwide, the parent company of Native Instruments, iZotope, Plugin Alliance, and Brainworx, announced its rebranding back to Native Instruments. This move consolidates these leading music technology brands under the NI name to create a more unified experience for users and streamline operations....more
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