What Does National Tour Association Do?

Total employees53
HeadquartersLexington
Founded1951

The National Tour Association (NTA) is a leading business-building association for travel professionals committed to the North American travel market—encompassing inbound, outbound, and travel within the continent. Established in 1951, NTA cultivates a dynamic community by offering its diverse membership, which includes tour operators, tour suppliers, and destination marketing organizations (DMOs), vital resources, extensive networking opportunities, comprehensive educational programs, robust advocacy, and signature events such as the annual Travel Exchange. NTA's core mission is to drive business growth, champion responsible tourism practices, and serve as the collective voice for the packaged travel industry.

Where Is National Tour Association's Headquarters?

HQ Function

The headquarters functions as the central administrative and operational core for the NTA. It manages member services, event planning (including its flagship Travel Exchange), advocacy initiatives, educational programming, and communications for the global travel industry professionals it represents.

Notable Features:

As an association office, notable features are functional and geared towards efficient operations. This likely includes modern workspaces, meeting rooms for internal and committee use, and the technology infrastructure required to support its members and global events. Specific architectural highlights are generally not a primary feature of such leased office spaces.

Work Culture:

The work culture at NTA headquarters is characterized by collaboration, a strong member-first focus, and a dedication to advancing the travel and tourism industry. Staff work in a dynamic environment to support a diverse membership base and advocate for the industry's growth and sustainability.

HQ Significance:

NTA's Lexington headquarters is the nerve center for its extensive operations, facilitating vital connections and fostering business development for thousands of travel professionals. It's where strategic initiatives are developed to support and elevate the packaged travel sector in North America and beyond.

Values Reflected in HQ: The headquarters embodies NTA's core values of community, connection, professionalism, and unwavering support for the travel industry. Its design and operations are focused on providing a functional, accessible, and collaborative environment to effectively serve its members and fulfill its mission.

Location:

While headquartered in the United States, the National Tour Association maintains a significant global presence through its diverse international membership. This includes tour operators, destination marketing organizations (DMOs), and travel suppliers from countries worldwide who are keen on engaging with the North American travel market. NTA actively supports global inbound travel to North America and facilitates crucial connections for North American tour operators with international partners. Its annual Travel Exchange conference is a major industry event that attracts a global audience of travel professionals, further solidifying its international reach and influence.

Street Address:

101 Prosperous Place, Suite 350

City:

Lexington

State/Province:

KY

Country:

USA

Where Else Does National Tour Association Operate Around the World?

No additional office locations available.

Buying Intent Signals for National Tour Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading National Tour Association? Meet the Executive Team

As of April 2025, National Tour Association' leadership includes:

Catherine Prather, CTP - President
Lisa Simone, CTP - Vice President, Member & Visitor Experience
Dawn Pettus, CTP - Vice President, Events & Education
Chase P. LaVorgna - NTA Chair (Tour Operator Director)
Michelle Pino, CTP - Vice Chair (Tour Operator Director)

Who's Investing in National Tour Association?

National Tour Association has been backed by several prominent investors over the years, including:

Not Applicable (Member-funded and sponsorship-supported association)

What Leadership Changes Has National Tour Association Seen Recently?

Hire0
Exits0

The National Tour Association's core executive leadership team has demonstrated stability over the past 12 months. Key figures, including President Catherine Prather, have continued in their roles, and no major C-suite level hires or departures have been publicly announced during this period.

What Technology (Tech Stack) Is Used byNational Tour Association?

Discover the tools National Tour Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

National Tour Association Email Formats and Examples

The National Tour Association typically utilizes a standardized email format for its staff, which is [first].[last]@ntaonline.com. This consistent structure facilitates direct communication with specific team members within the organization.

[first].[last]@ntaonline.com

Format

catherine.prather@ntaonline.com

Example

95%

Success rate

What's the Latest News About National Tour Association?

NTA OnlineMay 20, 2024

National Tour Association News: House Committee Advances Key NTA Legislative Priorities

The House Committee on Transportation and Infrastructure advanced the FAA Reauthorization Act of 2024 (H.R. 3935) and the Surface Transportation Board Reauthorization Act of 2023 (H.R. 6023), both containing NTA-backed provisions aimed at enhancing consumer protections and industry standards....more

TravelPulseMay 9, 2024

National Tour Association News: NTA’s Contact Showcases What’s New in Packaged Travel

NTA's Contact event, held in St. John's, Newfoundland & Labrador, provided a platform for tour operators and suppliers to connect and discover new products and trends in packaged travel, highlighting the association's role in fostering business development....more

NTA OnlineApril 29, 2024

National Tour Association News: NTA celebrates National Small Business Week

The National Tour Association highlighted the significant contributions of its small business members during National Small Business Week, emphasizing their vital role in the travel and tourism ecosystem and NTA's support for their success....more

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