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The National Tour Association (NTA) is a leading business-building association for travel professionals committed to the North American travel market—encompassing inbound, outbound, and travel within the continent. Established in 1951, NTA cultivates a dynamic community by offering its diverse membership, which includes tour operators, tour suppliers, and destination marketing organizations (DMOs), vital resources, extensive networking opportunities, comprehensive educational programs, robust advocacy, and signature events such as the annual Travel Exchange. NTA's core mission is to drive business growth, champion responsible tourism practices, and serve as the collective voice for the packaged travel industry.
The headquarters functions as the central administrative and operational core for the NTA. It manages member services, event planning (including its flagship Travel Exchange), advocacy initiatives, educational programming, and communications for the global travel industry professionals it represents.
As an association office, notable features are functional and geared towards efficient operations. This likely includes modern workspaces, meeting rooms for internal and committee use, and the technology infrastructure required to support its members and global events. Specific architectural highlights are generally not a primary feature of such leased office spaces.
The work culture at NTA headquarters is characterized by collaboration, a strong member-first focus, and a dedication to advancing the travel and tourism industry. Staff work in a dynamic environment to support a diverse membership base and advocate for the industry's growth and sustainability.
NTA's Lexington headquarters is the nerve center for its extensive operations, facilitating vital connections and fostering business development for thousands of travel professionals. It's where strategic initiatives are developed to support and elevate the packaged travel sector in North America and beyond.
While headquartered in the United States, the National Tour Association maintains a significant global presence through its diverse international membership. This includes tour operators, destination marketing organizations (DMOs), and travel suppliers from countries worldwide who are keen on engaging with the North American travel market. NTA actively supports global inbound travel to North America and facilitates crucial connections for North American tour operators with international partners. Its annual Travel Exchange conference is a major industry event that attracts a global audience of travel professionals, further solidifying its international reach and influence.
101 Prosperous Place, Suite 350
Lexington
KY
USA
No additional office locations available.
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As of April 2025, National Tour Association' leadership includes:
National Tour Association has been backed by several prominent investors over the years, including:
The National Tour Association's core executive leadership team has demonstrated stability over the past 12 months. Key figures, including President Catherine Prather, have continued in their roles, and no major C-suite level hires or departures have been publicly announced during this period.
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The National Tour Association typically utilizes a standardized email format for its staff, which is [first].[last]@ntaonline.com. This consistent structure facilitates direct communication with specific team members within the organization.
[first].[last]@ntaonline.com
Format
catherine.prather@ntaonline.com
Example
95%
Success rate
NTA Online • May 20, 2024
The House Committee on Transportation and Infrastructure advanced the FAA Reauthorization Act of 2024 (H.R. 3935) and the Surface Transportation Board Reauthorization Act of 2023 (H.R. 6023), both containing NTA-backed provisions aimed at enhancing consumer protections and industry standards....more
TravelPulse • May 9, 2024
NTA's Contact event, held in St. John's, Newfoundland & Labrador, provided a platform for tour operators and suppliers to connect and discover new products and trends in packaged travel, highlighting the association's role in fostering business development....more
NTA Online • April 29, 2024
The National Tour Association highlighted the significant contributions of its small business members during National Small Business Week, emphasizing their vital role in the travel and tourism ecosystem and NTA's support for their success....more
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