What Does NATIONAL Public Relations Do?

Total employees285
HeadquartersMontreal
Founded1976

NATIONAL Public Relations is Canada's leading full-service public relations and communications firm, with offices across Canada and connections worldwide through its parent company, AVENIR GLOBAL. Founded in 1976, NATIONAL provides expert counsel and execution in areas including corporate communications, public affairs, brand marketing, healthcare communications, technology communications, investor relations, and crisis and issues management. The firm is dedicated to helping clients build trust, enhance reputations, and achieve their business objectives through strategic and creative communication solutions.

Where Is NATIONAL Public Relations's Headquarters?

HQ Function

Serves as the central hub for strategic leadership, administrative operations, and client services, coordinating activities across its Canadian network.

Notable Features:

Located in a modern office space in Old Montreal, designed to foster collaboration and innovation among its diverse team of communication professionals.

Work Culture:

Emphasizes a collaborative, entrepreneurial, and results-driven environment, encouraging creativity, continuous learning, and a commitment to client success. NATIONAL is frequently recognized as a Great Place to Work®.

HQ Significance:

The Montreal headquarters is significant as the founding location of the firm, symbolizing its deep Canadian roots and its growth into a leading national communications consultancy.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect NATIONAL's core values of quality, innovation, integrity, respect, and commitment to its people and clients.

Location:

While NATIONAL Public Relations primarily operates with offices across Canada, it possesses a significant global reach and capability through its parent company, AVENIR GLOBAL. AVENIR GLOBAL is an international network of communications firms with offices in the U.S., Europe, and the Middle East (including well-known agencies like Padilla, Hanover, and Cherry). This network allows NATIONAL to seamlessly support clients with international needs by leveraging partner agencies and expertise in markets worldwide. This supports functions such as multi-market campaign coordination, international media relations, global public affairs, and crisis management.

Street Address:

777 de la Commune Street West

City:

Montreal

State/Province:

Quebec

Country:

Canada

Where Else Does NATIONAL Public Relations Operate Around the World?

Toronto, Ontario, Canada

Address: 310 Front Street West, Suite 500, Toronto, Ontario M5V 3B5, Canada

To connect with and serve major national and international clients headquartered or operating in the Greater Toronto Area and Ontario, leveraging its strategic location in Canada's economic heartland.

Vancouver, British Columbia, Canada

Address: 777 Hornby Street, Suite 810, Vancouver, British Columbia V6Z 1S4, Canada

To support clients in Canada's Pacific gateway, offering local expertise and national reach for organizations in British Columbia and across the western provinces.

Ottawa, Ontario, Canada

Address: 55 Metcalfe Street, Suite 1200, Ottawa, Ontario K1P 6L5, Canada

To provide unparalleled public affairs expertise and direct engagement with federal government institutions for clients across all sectors.

Calgary, Alberta, Canada

Address: Eighth Avenue Place, East Tower, 525 – 8th Avenue SW, Suite 2020, Calgary, Alberta T2P 1G1, Canada

To provide specialized communications expertise for businesses operating in Alberta and the Prairie provinces, with a focus on industries vital to the region.

Quebec City, Quebec, Canada

Address: 815, boulevard Lebourgneuf, bureau 405, Quebec City, Quebec G2J 0C1, Canada

To provide strategic counsel and support to organizations navigating Quebec's unique cultural and governmental environment, ensuring effective communication within the province.

Buying Intent Signals for NATIONAL Public Relations

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NATIONAL Public Relations? Meet the Executive Team

As of April 2025, NATIONAL Public Relations' leadership includes:

Martin Daraiche - President
Kim West - Chief Client Officer
Sarah Young - Managing Partner, Growth and Operations
Stephanie Lyttle - Managing Partner, Toronto Office
Julie-Anne Vien - Executive Vice-President, Quebec and Managing Partner, Quebec City Office
Paul Wilson - Partner and Chair, Public Affairs, Toronto

Who's Investing in NATIONAL Public Relations?

NATIONAL Public Relations has been backed by several prominent investors over the years, including:

AVENIR GLOBAL (Parent Company, Employee-Owned)

What Leadership Changes Has NATIONAL Public Relations Seen Recently?

Hire1
Exits0

NATIONAL Public Relations bolstered its leadership in the past year, notably appointing Kim West as Chief Client Officer and promoting key individuals like Stephanie Lyttle to Managing Partner, Toronto, and Brian Fox to Managing Partner, National Capital Region, signaling continued strategic growth and client focus.

New Appointments:

Kim West, Kim West was appointed as the new Chief Client Officer, bringing extensive experience to enhance client service and strategic growth.
Stephanie Lyttle, Stephanie Lyttle was promoted to Managing Partner for the Toronto office, taking lead in a key market.
Brian Fox, Brian Fox was promoted to Managing Partner for the National Capital Region (Ottawa), strengthening leadership in public affairs.
Paul Wilson, Paul Wilson transitioned to the role of Partner and Chair, Public Affairs, Toronto, focusing on a key practice area.

What Technology (Tech Stack) Is Used byNATIONAL Public Relations?

Discover the tools NATIONAL Public Relations uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NATIONAL Public Relations Email Formats and Examples

NATIONAL Public Relations commonly uses an email format consisting of the employee's first initial followed by their last name, or first name and last name separated by a dot, at the company domain national.ca. The most frequently observed pattern is the first initial followed by the last name.

[first_initial][last_name]@national.ca

Format

jdoe@national.ca

Example

85%

Success rate

What's the Latest News About NATIONAL Public Relations?

national.caApril 25, 2024

NATIONAL Public Relations Recognized as One of Canada’s Best Workplaces™ for 13th Time

NATIONAL Public Relations announced it has been named one of Canada’s Best Workplaces™ for the 13th time by Great Place to Work®, highlighting its commitment to employee well-being and a positive work culture....more

national.caFebruary 20, 2024

NATIONAL Public Relations Partners with TimeXtender for Data-Driven Communications

NATIONAL Public Relations announced a partnership with TimeXtender to leverage its data estate builder, aiming to enhance data-driven insights and strategies for client communication campaigns....more

national.caSeptember 7, 2023

NATIONAL Public Relations Appoints Kim West as CCO and Announces Leadership Promotions

NATIONAL Public Relations appointed Kim West as its new Chief Client Officer and announced several key leadership promotions, including new Managing Partners for its Toronto and National Capital Region offices, to support its growth strategy....more

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