What Does National Friendly Do?

Total employees70
HeadquartersBristol
Founded1868

National Friendly is a UK-based mutual organisation, also known as a friendly society, established in 1868. It is dedicated to helping its members achieve financial security and well-being by offering a range of financial products including ISAs, investment bonds, and health insurance (PMI). As a mutual, National Friendly is owned by its members and operates for their benefit, not for shareholders. The society has a long history of providing accessible financial solutions and emphasizes personal service, aiming to be a trusted partner for individuals and families across the UK. They focus on simple, understandable products and member-centric values.

Where Is National Friendly's Headquarters?

HQ Function

The Bristol headquarters serves as the primary administrative and operational center for National Friendly. It houses key functions including executive management, product development, member services, underwriting, claims processing, finance, and compliance.

Notable Features:

Located in Queen Square, a renowned Grade II* listed Georgian square, offering a prestigious and historically rich environment. The office building itself likely blends period architecture with modern office facilities.

Work Culture:

The work culture at National Friendly's HQ is likely influenced by its mutual status, fostering a member-first approach, collaboration, and ethical conduct. Employees often share a sense of community and purpose in serving the society's members.

HQ Significance:

The headquarters in Bristol is significant as it anchors National Friendly's operations and heritage, symbolizing its stability and long-term commitment to its members from a key regional financial hub.

Values Reflected in HQ: The choice of a historic and reputable location like Queen Square may reflect National Friendly's values of stability, trustworthiness, and a deep-rooted presence in the community it serves.

Location:

National Friendly primarily operates and serves members within the United Kingdom. Its products and services are designed for UK residents. While it may utilize global financial markets for its investment strategies or work with international reinsurance partners, its direct operational footprint and customer base are UK-focused. It does not maintain international branches for direct consumer business.

Street Address:

11-12 Queen Square

City:

Bristol

State/Province:

England

Country:

United Kingdom

Where Else Does National Friendly Operate Around the World?

London, England, United Kingdom

Address: Serviced Office Space, The City, London (Specific address not publicly listed for a permanent branch; used for meetings/liaison)

To facilitate strategic engagements and maintain a presence within the UK's primary financial center, complementing the main operations hub in Bristol.

Buying Intent Signals for National Friendly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading National Friendly? Meet the Executive Team

As of April 2025, National Friendly' leadership includes:

Graham Singleton - Chief Executive
Waheed Mazireh Abdul - Finance Director & Deputy CEO
Wayne Pontin - Director of Operations
Nicki Ridgley - Sales & Marketing Director
Oliver Jones - Head of Proposition

Who's Investing in National Friendly?

National Friendly has been backed by several prominent investors over the years, including:

Owned by its members (as a mutual friendly society)

What Leadership Changes Has National Friendly Seen Recently?

Hire0
Exits0

Based on publicly available information, National Friendly's core executive team has shown stability over the last 12 months, with no major high-profile new hires or departures announced in widespread media. Any changes are likely to have been internal promotions or appointments not broadly publicized.

What Technology (Tech Stack) Is Used byNational Friendly?

Discover the tools National Friendly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

National Friendly Email Formats and Examples

Common email formats for companies like National Friendly often utilize the employee's name. While the exact structure can vary, a typical pattern is [firstinitial][lastname]@[companydomain.co.uk] or [firstname].[lastname]@[companydomain.co.uk].

[firstinitial][lastname]@nationalfriendly.co.uk (e.g., jsmith@nationalfriendly.co.uk) or [firstname].[lastname]@nationalfriendly.co.uk (e.g., john.smith@nationalfriendly.co.uk)

Format

grahamsingleton@nationalfriendly.co.uk (example based on a common format for CEO)

Example

80%

Success rate

What's the Latest News About National Friendly?

FTAdviserApril 25, 2024

National Friendly posts strong growth in 2023

Mutual National Friendly saw new business sales increase by 22 per cent in 2023, while its assets under management grew to £175mn. The society reported continued strong demand for its health and protection products....more

Cover MagazineFebruary 27, 2024

National Friendly enhances My PMI policies

National Friendly has updated its My PMI health insurance offering with increased outpatient limits and a new virtual GP service, aiming to provide more comprehensive cover and value for its members....more

Cover MagazineOctober 20, 2023

National Friendly reports growth in H1 results

National Friendly announced positive H1 2023 results, with new business sales up by 18% compared to the same period in the previous year, particularly driven by its insurance products....more

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