What Does National Floors Direct Do?

Total employees72
HeadquartersBraintree
Founded2006

National Floors Direct is a direct-to-consumer flooring company specializing in carpet, hardwood, laminate, and luxury vinyl flooring. They operate on a 'shop-at-home' model, bringing flooring samples directly to customers' homes, providing consultations, and managing installation. Their focus is on convenience, competitive pricing achieved by minimizing traditional retail overhead, and a wide selection of brand-name flooring options.

Where Is National Floors Direct's Headquarters?

HQ Function

The Braintree headquarters serves as the central command for all corporate functions, including strategic planning, financial operations, marketing, customer service oversight, and managing the network of sales consultants and installers.

Notable Features:

Located in the Campanelli Business Park, the facility is likely a modern commercial office space designed for administrative and operational efficiency. Specific architectural highlights are not publicly emphasized.

Work Culture:

The work culture is likely fast-paced and customer-focused, emphasizing sales, service excellence, and teamwork to support its direct-to-consumer model. Employees probably experience a collaborative environment geared towards achieving growth and customer satisfaction.

HQ Significance:

Its location in the Greater Boston metropolitan area provides access to a diverse talent pool and logistical advantages for serving its primary markets in the Northeastern United States.

Values Reflected in HQ: The headquarters likely reflects values of professionalism, efficiency, and customer-centricity, essential for a company that prides itself on direct engagement and service quality.

Location:

National Floors Direct's operational footprint is concentrated in the Northeastern United States. Key service areas include Massachusetts, New Hampshire, Maine, Rhode Island, Connecticut, New York, and New Jersey. Their 'presence' is characterized by their direct-to-consumer sales force, installation services, and customer support operations within these states. The company does not currently maintain international operations.

Street Address:

45 Campanelli Drive

City:

Braintree

State/Province:

MA

Country:

USA

Where Else Does National Floors Direct Operate Around the World?

Avon, MA, USA

Address: 101 Campanelli Drive, Avon, MA 02322 (Note: This address is frequently associated with their operations/warehouse)

Supports the core 'shop-at-home' business model by ensuring product availability and facilitating the timely delivery and installation of flooring for customers in its designated service areas.

Buying Intent Signals for National Floors Direct

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading National Floors Direct? Meet the Executive Team

As of April 2025, National Floors Direct' leadership includes:

Daniel L. Rosenberg - President

Who's Investing in National Floors Direct?

National Floors Direct has been backed by several prominent investors over the years, including:

National Floors Direct is a privately held company and appears to be primarily founder-led. Details regarding specific external investors or funding rounds are not publicly disclosed.

What Leadership Changes Has National Floors Direct Seen Recently?

Hire0
Exits0

As a privately held company, National Floors Direct does not frequently publicize executive changes. No major executive appointments or departures have been announced in prominent media outlets over the past 12 months. Leadership, particularly at the founder/presidential level, appears stable.

What Technology (Tech Stack) Is Used byNational Floors Direct?

Discover the tools National Floors Direct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

National Floors Direct Email Formats and Examples

National Floors Direct likely employs standard corporate email address formats for its employees. Common conventions include using the first initial followed by the last name, or first name separated from the last name by a dot.

[first_initial][last]@nationalfloorsdirect.com (e.g., jdoe@nationalfloorsdirect.com)

Format

drosenberg@nationalfloorsdirect.com (example based on a common format for the President)

Example

70%

Success rate

What's the Latest News About National Floors Direct?

Digital JournalMarch 1, 2024

National Floors Direct Reviews Their Commitment to Quality and Customer Satisfaction

National Floors Direct highlighted its ongoing dedication to providing high-quality flooring products and ensuring exceptional customer satisfaction through its convenient shop-at-home service model....more

TAPinto.netFebruary 27, 2024

National Floors Direct Reviews Shop-At-Home Flooring Model

This article examines National Floors Direct's distinctive shop-at-home business approach, emphasizing the convenience, personalized service, and broad selection that characterize the customer experience....more

Yahoo FinanceOctober 24, 2023

National Floors Direct Reveals the Secrets Behind Its Successful Shop-At-Home Model

National Floors Direct offered insights into the key strategies and customer-centric philosophies that underpin the success and growth of its direct-to-consumer flooring business in the competitive home improvement market....more

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