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National Floors Direct is a direct-to-consumer flooring company specializing in carpet, hardwood, laminate, and luxury vinyl flooring. They operate on a 'shop-at-home' model, bringing flooring samples directly to customers' homes, providing consultations, and managing installation. Their focus is on convenience, competitive pricing achieved by minimizing traditional retail overhead, and a wide selection of brand-name flooring options.
The Braintree headquarters serves as the central command for all corporate functions, including strategic planning, financial operations, marketing, customer service oversight, and managing the network of sales consultants and installers.
Located in the Campanelli Business Park, the facility is likely a modern commercial office space designed for administrative and operational efficiency. Specific architectural highlights are not publicly emphasized.
The work culture is likely fast-paced and customer-focused, emphasizing sales, service excellence, and teamwork to support its direct-to-consumer model. Employees probably experience a collaborative environment geared towards achieving growth and customer satisfaction.
Its location in the Greater Boston metropolitan area provides access to a diverse talent pool and logistical advantages for serving its primary markets in the Northeastern United States.
National Floors Direct's operational footprint is concentrated in the Northeastern United States. Key service areas include Massachusetts, New Hampshire, Maine, Rhode Island, Connecticut, New York, and New Jersey. Their 'presence' is characterized by their direct-to-consumer sales force, installation services, and customer support operations within these states. The company does not currently maintain international operations.
45 Campanelli Drive
Braintree
MA
USA
Address: 101 Campanelli Drive, Avon, MA 02322 (Note: This address is frequently associated with their operations/warehouse)
Supports the core 'shop-at-home' business model by ensuring product availability and facilitating the timely delivery and installation of flooring for customers in its designated service areas.
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As of April 2025, National Floors Direct' leadership includes:
National Floors Direct has been backed by several prominent investors over the years, including:
As a privately held company, National Floors Direct does not frequently publicize executive changes. No major executive appointments or departures have been announced in prominent media outlets over the past 12 months. Leadership, particularly at the founder/presidential level, appears stable.
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National Floors Direct likely employs standard corporate email address formats for its employees. Common conventions include using the first initial followed by the last name, or first name separated from the last name by a dot.
[first_initial][last]@nationalfloorsdirect.com (e.g., jdoe@nationalfloorsdirect.com)
Format
drosenberg@nationalfloorsdirect.com (example based on a common format for the President)
Example
70%
Success rate
Digital Journal • March 1, 2024
National Floors Direct highlighted its ongoing dedication to providing high-quality flooring products and ensuring exceptional customer satisfaction through its convenient shop-at-home service model....more
TAPinto.net • February 27, 2024
This article examines National Floors Direct's distinctive shop-at-home business approach, emphasizing the convenience, personalized service, and broad selection that characterize the customer experience....more
Yahoo Finance • October 24, 2023
National Floors Direct offered insights into the key strategies and customer-centric philosophies that underpin the success and growth of its direct-to-consumer flooring business in the competitive home improvement market....more
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