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Nasty Gal
What Does Nasty Gal Do?
Nasty Gal is an American-founded global online fashion retailer targeting young women. Originally started by Sophia Amoruso in 2006 as an eBay store selling vintage clothing, it rapidly evolved into a prominent e-commerce brand known for its edgy, trend-driven apparel, footwear, and accessories. Characterized by a rebellious and confident 'girlboss' spirit, Nasty Gal cultivated a strong brand identity. In 2017, following financial difficulties, the Nasty Gal brand and intellectual property were acquired by UK-based Boohoo Group. Under Boohoo, Nasty Gal continues to operate as a distinct online label, leveraging Boohoo's extensive e-commerce infrastructure, global reach, and fast-fashion expertise while aiming to maintain its unique brand voice.
Where Is Nasty Gal's Headquarters?
HQ Function
Serves as the central operational hub for Boohoo Group, which includes Nasty Gal. This HQ manages e-commerce strategy, global marketing, design direction oversight, supply chain logistics, and financial operations for all its brands.
Notable Features:
Boohoo Group's Manchester HQ is a modern facility designed for a fast-paced digital retail environment, likely featuring open-plan offices, design studios, and spaces for content creation.
Work Culture:
The work culture, influenced by Boohoo Group, is dynamic, fast-paced, and heavily focused on digital trends and rapid response to the fashion market. It encourages innovation and agility to stay competitive in the online retail space.
HQ Significance:
The Manchester HQ is significant as it provides Nasty Gal with access to Boohoo Group's established global infrastructure, financial backing, and expertise in scaling online fashion brands, crucial for its continued operation and international presence.
Values Reflected in HQ: The operational HQ reflects values such as efficiency, digital innovation, global market responsiveness, and brand synergy within the Boohoo Group portfolio.
Location:
As a brand within the Boohoo Group, Nasty Gal leverages a substantial global e-commerce presence, shipping to over 100 countries. Key functions supported globally include multi-lingual e-commerce platforms, international digital marketing campaigns, localized customer service, global logistics and fulfillment operations (primarily from the UK and potentially US distribution points), and region-specific product edits and collaborations. Major markets include North America (USA, Canada), Europe (UK, France, Germany, Ireland, etc.), and Australia/New Zealand.
Street Address:
49/51 Dale Street
City:
Manchester
State/Province:
Greater Manchester
Country:
United Kingdom
Where Else Does Nasty Gal Operate Around the World?
Burnley, Lancashire, United Kingdom
Address: Boohoo Group PLC, Widow Hill Road, Heasandford Industrial Estate, Burnley, BB10 2BQ, UK
Critical for efficient global supply chain management and timely delivery of Nasty Gal products to customers worldwide.
London, United Kingdom
Address: 10 Great Pulteney Street, London, W1F 9NB, UK (Boohoo Group London Office)
Supports brand visibility, media relations, and keeps the brands connected to UK and European fashion trends and creative talent.
Los Angeles, California, USA
Address: [Address not publicly specified for current Nasty Gal specific operations, likely integrated into Boohoo's US remote/flexible work structure or small liaison office]
Catering to the North American customer base, managing US-specific campaigns, and maintaining brand relevance in its market of origin.
Buying Intent Signals for Nasty Gal
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Nasty Gal? Meet the Executive Team
As of April 2025, Nasty Gal' leadership includes:
Who's Investing in Nasty Gal?
Nasty Gal has been backed by several prominent investors over the years, including:
What Leadership Changes Has Nasty Gal Seen Recently?
Boohoo Group has been focusing on strengthening its board and governance. There have been appointments of non-executive directors to enhance oversight and strategic guidance. Specific Nasty Gal brand leadership changes are not typically announced at group executive level unless very significant.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byNasty Gal?
Discover the tools Nasty Gal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nasty Gal Email Formats and Examples
Direct executive emails for Nasty Gal as a specific brand entity are not publicly listed. Communication typically flows through customer service or PR channels for Nasty Gal, or corporate channels for Boohoo Group. For Boohoo Group executives, a common format is firstname.lastname@boohoo.com or firstname.lastname@boohoogroup.com. General inquiries for Nasty Gal should use their customer service portals.
firstname.lastname@boohoogroup.com
Format
john.lyttle@boohoogroup.com (Example for Boohoo Group CEO)
Example
60%
Success rate
What's the Latest News About Nasty Gal?
Retail Gazette • May 7, 2024
Nasty Gal news title: Boohoo losses widen but fashion giant ‘well positioned’ for growth
Boohoo Group, owner of Nasty Gal, reported widening pre-tax losses to £159.9m for the year to February 29, 2024, from £90.7m the previous year. However, CEO John Lyttle stated the group is 'well positioned' for future growth with a 'clear plan' to return to profitability, emphasizing investments in its brands and customer proposition....more
Drapers • April 16, 2024
Nasty Gal news title: Nasty Gal launches collab with Drag Race star Symone
Nasty Gal announced a collaboration with RuPaul's Drag Race winner Symone. The collection features 25 pieces reflecting Symone's signature style and Nasty Gal's edgy aesthetic, aiming to resonate with fans of the show and the brand's core demographic....more
FashionUnited • February 22, 2024
Nasty Gal news title: Boohoo Group removes 'Ready for the Future' sustainable claims
Boohoo Group, including Nasty Gal, removed its 'Ready for the Future' sustainability claims from its apparel following a review by the UK's Competition and Markets Authority (CMA) regarding greenwashing concerns in the fashion industry. The group stated it is committed to more transparent and accurate environmental messaging....more
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