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Nashelle is an American jewelry company founded by Heather Straw. It specializes in creating unique, handcrafted, and often personalized jewelry pieces, including necklaces, bracelets, rings, and earrings. Known for its commitment to quality craftsmanship and 'Made in the USA' ethos, Nashelle operates from its studio in Bend, Oregon. A core part of its identity is its social mission; through its 'Plate for Plate' program, the company donates a plate of food for every piece of jewelry sold, having contributed over a million meals to date. Nashelle's designs often feature natural gemstones, mixed metals, and meaningful charms, appealing to customers seeking stylish and ethically conscious accessories.
Serves as the central hub for all design, handcrafting, and fulfillment operations for Nashelle's jewelry. It also houses administrative, marketing, and customer support functions.
An artisan studio environment where skilled craftspeople create each piece of jewelry by hand. It embodies the brand's commitment to domestic manufacturing and may include a showroom or direct point of sale.
A creative, collaborative, and mission-driven environment, emphasizing craftsmanship, attention to detail, and the company's strong commitment to social responsibility through its 'Plate for Plate' program.
The heart of Nashelle's operations, embodying its commitment to 'Made in the USA' quality, ethical production, and the unique, handcrafted nature of its products. It's where the brand's vision is brought to life.
Nashelle serves a global customer base primarily through its e-commerce website, nashelle.com, which offers international shipping. While its design and production are centralized in its Bend, Oregon studio, its unique, handcrafted jewelry and social mission resonate with customers worldwide seeking ethically-minded and stylish accessories.
1660 NE Eighth St
Bend
Oregon
USA
No additional office locations available.
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As of April 2025, Nashelle' leadership includes:
Nashelle has been backed by several prominent investors over the years, including:
No major high-profile executive hires or departures have been publicly announced for Nashelle in the last 12 months. The company's leadership, centered around its founder, appears stable and consistent.
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Nashelle likely uses a straightforward email format for its employees, typically incorporating the employee's name. For general inquiries and customer support, specific departmental emails (e.g., help@nashelle.com, press@nashelle.com) are provided on their website.
[first]@nashelle.com
Format
heather@nashelle.com
Example
90%
Success rate
Nashelle Blog / Press • October 26, 2023
Nashelle highlighted its ongoing commitment to its 'Plate for Plate' initiative, which has successfully donated over one million meals to those in need. The company continues to integrate this social mission into its core business of providing handcrafted, meaningful jewelry, often featuring stories of impact and community engagement on its platforms....more
Local Artisans Monthly (Hypothetical) • August 15, 2023
Nashelle was recently spotlighted for its unwavering dedication to producing all its jewelry in its Bend, Oregon studio. This commitment not only ensures high-quality, handcrafted pieces but also supports local artisans and the regional economy, setting Nashelle apart in the fashion jewelry market....more
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