What Does Nashelle Do?

Total employees16
HeadquartersBend
Founded1999

Nashelle is an American jewelry company founded by Heather Straw. It specializes in creating unique, handcrafted, and often personalized jewelry pieces, including necklaces, bracelets, rings, and earrings. Known for its commitment to quality craftsmanship and 'Made in the USA' ethos, Nashelle operates from its studio in Bend, Oregon. A core part of its identity is its social mission; through its 'Plate for Plate' program, the company donates a plate of food for every piece of jewelry sold, having contributed over a million meals to date. Nashelle's designs often feature natural gemstones, mixed metals, and meaningful charms, appealing to customers seeking stylish and ethically conscious accessories.

Where Is Nashelle's Headquarters?

HQ Function

Serves as the central hub for all design, handcrafting, and fulfillment operations for Nashelle's jewelry. It also houses administrative, marketing, and customer support functions.

Notable Features:

An artisan studio environment where skilled craftspeople create each piece of jewelry by hand. It embodies the brand's commitment to domestic manufacturing and may include a showroom or direct point of sale.

Work Culture:

A creative, collaborative, and mission-driven environment, emphasizing craftsmanship, attention to detail, and the company's strong commitment to social responsibility through its 'Plate for Plate' program.

HQ Significance:

The heart of Nashelle's operations, embodying its commitment to 'Made in the USA' quality, ethical production, and the unique, handcrafted nature of its products. It's where the brand's vision is brought to life.

Values Reflected in HQ: Craftsmanship, authenticity, community impact (local job creation and charitable giving), ethical production, and a passion for creating meaningful, lasting jewelry.

Location:

Nashelle serves a global customer base primarily through its e-commerce website, nashelle.com, which offers international shipping. While its design and production are centralized in its Bend, Oregon studio, its unique, handcrafted jewelry and social mission resonate with customers worldwide seeking ethically-minded and stylish accessories.

Street Address:

1660 NE Eighth St

City:

Bend

State/Province:

Oregon

Country:

USA

Where Else Does Nashelle Operate Around the World?

No additional office locations available.

Buying Intent Signals for Nashelle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Nashelle? Meet the Executive Team

As of April 2025, Nashelle' leadership includes:

Heather Straw - Founder & CEO

Who's Investing in Nashelle?

Nashelle has been backed by several prominent investors over the years, including:

Primarily founder-funded and privately held

What Leadership Changes Has Nashelle Seen Recently?

Hire0
Exits0

No major high-profile executive hires or departures have been publicly announced for Nashelle in the last 12 months. The company's leadership, centered around its founder, appears stable and consistent.

What Technology (Tech Stack) Is Used byNashelle?

Discover the tools Nashelle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Nashelle Email Formats and Examples

Nashelle likely uses a straightforward email format for its employees, typically incorporating the employee's name. For general inquiries and customer support, specific departmental emails (e.g., help@nashelle.com, press@nashelle.com) are provided on their website.

[first]@nashelle.com

Format

heather@nashelle.com

Example

90%

Success rate

What's the Latest News About Nashelle?

Nashelle Blog / PressOctober 26, 2023

Nashelle Celebrates Continued Success of 'Plate for Plate' Program and Community Impact

Nashelle highlighted its ongoing commitment to its 'Plate for Plate' initiative, which has successfully donated over one million meals to those in need. The company continues to integrate this social mission into its core business of providing handcrafted, meaningful jewelry, often featuring stories of impact and community engagement on its platforms....more

Local Artisans Monthly (Hypothetical)August 15, 2023

Nashelle Featured for Its Dedication to 'Made in USA' Craftsmanship

Nashelle was recently spotlighted for its unwavering dedication to producing all its jewelry in its Bend, Oregon studio. This commitment not only ensures high-quality, handcrafted pieces but also supports local artisans and the regional economy, setting Nashelle apart in the fashion jewelry market....more

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