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NASCO's Overview

Total employees1369
HeadquartersFort Atkinson
Founded1987

Nasco International, Inc., founded in 1941 by Norman Eckley, is a prominent direct marketer, manufacturer, and distributor of a diverse range of products for education (K-12, higher ed), healthcare training, agriculture, and laboratory sampling. With a strong commitment to providing innovative and quality solutions, Nasco serves customers across the United States and internationally, offering over 96,000 unique products through its comprehensive catalogs and e-commerce platforms. The company is dedicated to supporting educators, healthcare professionals, farmers, and industrial partners with essential tools and resources that enhance learning, training, productivity, and research.

Where is NASCO's Headquarters?

HQ Function

Serves as the primary operational hub, encompassing corporate administration, product development oversight, marketing, customer service management, and extensive warehousing and distribution operations for Nasco's diverse product lines targeting education, healthcare, and agriculture.

Notable Features:

Features extensive warehousing capacity crucial for its mail-order catalog business and e-commerce fulfillment, a historical retail store (The Nasco Store) on-site, and facilities for light assembly or kitting of certain products.

Work Culture:

Nasco fosters a work culture centered on customer satisfaction, product quality, and a long-standing tradition of service. Employees often describe a collaborative environment, with many having long tenures, reflecting a stable and community-oriented company. Post-acquisition by The Scott Fetzer Company, there's likely an influence from its parent company's operational philosophies focusing on quality and long-term value.

HQ Significance:

The Fort Atkinson headquarters is historically significant as the birthplace and continuous operational center of Nasco since 1941. It symbolizes the company's enduring presence and commitment to its founding principles and the local community, while serving as the nerve center for its national and international operations.

Values Reflected in HQ: The headquarters embodies Nasco's values of reliability, comprehensive service, and dedication to its niche markets. The scale of operations and longevity of the site reflect stability, a commitment to long-term customer and employee relationships, and practical innovation.

Location:

While primarily focused on the North American market, Nasco International exports its diverse range of products to over 180 countries worldwide. Its global reach is facilitated through its comprehensive catalog operations, robust e-commerce platform, and a network of international distributors. Nasco supports educational institutions, healthcare training facilities, agricultural businesses, and industrial clients globally by providing specialized products tailored to meet a wide array of international standards and needs.

Street Address:

901 Janesville Avenue

City:

Fort Atkinson

State/Province:

Wisconsin

Country:

USA

NASCO's Global Presence

Modesto, California/USA

Address: 4825 Stoddard Rd, Modesto, CA 95356, USA

To enhance logistical capabilities and customer service for the Western US market, ensuring efficient and timely delivery of products, and providing regional support to customers.

Buying Intent Signals for NASCO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of NASCO

As of April 2025, NASCO' leadership includes:

Ken Raines - President, Nasco Education
John Pope - Vice President Of Operations, Nasco Education
Paul Leroue - Vice President, Sales & Marketing, Nasco Education

Investors of NASCO

NASCO has been backed by several prominent investors over the years, including:

The Scott Fetzer Company (a wholly-owned subsidiary of Berkshire Hathaway Inc.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits specifically for Nasco International have been broadly identified in the last 12 months. Leadership is stable, with key executives continuing in their roles. Major leadership changes, if any, would typically be managed within The Scott Fetzer Company or Berkshire Hathaway structure and may not always be individually announced for subsidiaries like Nasco.

Technology (Tech Stack) used by NASCO

Discover the tools NASCO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NASCO Email Formats and Examples

Nasco commonly uses an email format combining the first initial of an employee's first name with their full last name, typically associated with their brand-specific domains like @nascoeducation.com or the general @nasco.com. For example, an employee named Jane Doe might have an email address like jdoe@nascoeducation.com.

flastname@nascoeducation.com or flastname@nasco.com

Format

jdoe@nascoeducation.com

Example

80%

Success rate

News and media

PR Newswire / The Scott Fetzer CompanyDecember 1, 2020

Nasco Acquired by The Scott Fetzer Company, a Berkshire Hathaway Subsidiary

Nasco International, Inc. was acquired by The Scott Fetzer Company, a diversified manufacturer and marketer of high-quality products and a subsidiary of Berkshire Hathaway Inc. This strategic acquisition supports Nasco's continued growth and its mission to serve the education, healthcare, and agriculture markets with quality products and services....more

EMS WorldOctober 5, 2022

Nasco Healthcare’s Life/form® GERi™ and KERi™ Manikins Win 2022 EMS World Innovation Award

Nasco Healthcare's advanced Life/form® GERi™ and KERi™ nursing skill manikins were recognized with a 2022 EMS World Innovation Award, highlighting their impact and innovation in emergency medical services training products....more

Nasco Education BlogJuly 26, 2023

Nasco Education Highlights Hands-On STEAM Learning with Kai's Clan

Nasco Education featured Kai's Clan, an innovative STEAM learning tool, on its blog, emphasizing its commitment to providing cutting-edge, hands-on educational resources that prepare students for the future by integrating coding, robotics, and augmented reality into collaborative projects....more

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