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NASCAR
What Does NASCAR Do?
NASCAR (National Association for Stock Car Auto Racing) is an American auto racing sanctioning and operating company renowned for its stock car racing series. It stands as one of the most popular spectator sports in the United States, boasting a significant international viewership. NASCAR sanctions over 1,500 races annually across more than 100 tracks in 48 US states, as well as in Canada, Mexico, and Europe. Its flagship national series include the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series.
Where Is NASCAR's Headquarters?
HQ Function
Serves as the central command for NASCAR's extensive operations, encompassing race sanctioning, development of rules and regulations, global marketing initiatives, media production, and comprehensive administrative functions.
Notable Features:
The headquarters is part of the International Motorsports Center (IMC), a modern, multi-story facility situated near the iconic Daytona International Speedway. The IMC often features historical artifacts and interactive displays showcasing NASCAR's rich heritage.
Work Culture:
Characterized by a fast-paced, dynamic, and innovative environment fueled by a collective passion for motorsports. There's a strong emphasis on teamwork, continuous improvement, and delivering unparalleled entertainment experiences to a global fanbase. Employees often share a profound connection to the sport and its community.
HQ Significance:
The Daytona Beach headquarters is historically paramount as the birthplace of NASCAR and continues to be the epicenter of its operations. Its proximity to Daytona International Speedway underscores its deep-rooted connection to the origins and evolution of American stock car racing.
Values Reflected in HQ: The headquarters embodies NASCAR's core values: an unwavering passion for racing, a steadfast commitment to innovation and safety, deep fan engagement, and the upholding of the integrity and competitive spirit of the sport.
Location:
While its core operations are in the United States, NASCAR maintains a significant global presence through its international racing series, including the NASCAR Whelen Euro Series, NASCAR Mexico Series, and the NASCAR Pinty's Series in Canada. NASCAR races are broadcast in over 190 countries and territories worldwide. The organization actively pursues global fan engagement, international media rights distribution, and supports the growth of grassroots racing internationally to cultivate talent and expand its fanbase beyond North American borders.
Street Address:
One Daytona Boulevard
City:
Daytona Beach
State/Province:
Florida
Country:
USA
Where Else Does NASCAR Operate Around the World?
Charlotte, North Carolina, USA
Address: 550 South Caldwell Street, Charlotte, NC 28202 (NASCAR Plaza)
Facilitates close collaboration with race teams, sponsors, technical partners, and the broader motorsports community concentrated in the Charlotte metropolitan area.
Concord, North Carolina, USA
Address: 6001 Westwinds Blvd NW, Concord, NC 28027
Drives crucial technological advancements and safety initiatives for all NASCAR series, working in tandem with teams, manufacturers, and industry experts.
New York, New York, USA
Address: 590 Madison Avenue, New York, NY 10022
Expands NASCAR's commercial footprint and brand visibility by engaging with national and global businesses, media conglomerates, and financial institutions headquartered in the region.
Buying Intent Signals for NASCAR
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading NASCAR? Meet the Executive Team
As of April 2025, NASCAR' leadership includes:
Who's Investing in NASCAR?
NASCAR has been backed by several prominent investors over the years, including:
What Leadership Changes Has NASCAR Seen Recently?
Over the past 12 months, NASCAR has strategically strengthened its executive team through key internal promotions and a significant new hire in sales leadership. These changes aim to bolster digital engagement, enhance the fan experience, optimize media production, and drive sales growth.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byNASCAR?
Discover the tools NASCAR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NASCAR Email Formats and Examples
NASCAR typically employs standardized corporate email formats for its employees. The most common structure involves a combination of the employee's first initial and last name, followed by the '@nascar.com' domain. While this is a prevalent pattern, variations might exist based on department or specific internal policies.
NASCAR commonly uses the email format [firstinitial][lastname]@nascar.com (e.g., jsmith@nascar.com).
Format
jdoe@nascar.com
Example
75%
Success rate
What's the Latest News About NASCAR?
NASCAR.com • May 7, 2024
NASCAR News: Kansas Rewind: Larson, Hamlin deliver closest finish in Cup Series history
A recap of the AdventHealth 400 at Kansas Speedway, where Kyle Larson narrowly defeated Denny Hamlin by a margin of 0.001 seconds, marking the closest finish in NASCAR Cup Series history and underscoring the intense competition of the season....more
NASCAR.com • November 29, 2023
NASCAR News: NASCAR announces landmark media rights agreements for 2025 and beyond
NASCAR unveiled new seven-year media rights agreements with Fox Sports, NBC Sports, Warner Bros. Discovery, and Amazon Prime Video, set to begin in 2025. These deals aim to broaden distribution, enhance fan access, and introduce streaming-exclusive race broadcasts for the first time....more
Associated Press (via APNews.com) • February 15, 2024
NASCAR News: Netflix 'Full Speed' docuseries drives new fan interest ahead of Daytona 500
The Netflix docuseries 'NASCAR: Full Speed,' which provided an inside look at the 2023 NASCAR Cup Series Playoffs, has successfully generated significant buzz and attracted a new wave of interest and fans to the sport ahead of its premier event, the Daytona 500....more
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