HQ Function

The New York headquarters oversees NARS's global brand strategy, product innovation, marketing campaigns, and coordinates with Shiseido's regional offices for worldwide operations.

Notable Features:

Located within the Shiseido Americas corporate office at 390 Madison Avenue, a modern, state-of-the-art building designed with open, collaborative workspaces and advanced technology to foster innovation.

Work Culture:

The work culture for NARS, within the broader Shiseido Americas environment, is dynamic, creative, and fast-paced, reflecting the brand's fashion-forward and artistic identity. It encourages collaboration, innovation, and a passion for the beauty industry.

HQ Significance:

The New York headquarters is pivotal as the central hub for NARS's global brand management, product development pipeline, and international marketing efforts, ensuring a cohesive brand image and driving growth across all markets.

Values Reflected in HQ: The headquarters' contemporary design, focus on collaboration, and location in a vibrant city reflect NARS's values of modernity, artistry, and cutting-edge innovation, as well as Shiseido's commitment to 'Beauty Innovations for a Better World'.

Location:

NARS Cosmetics products are sold in over 40 countries worldwide. This global reach is achieved through a multi-channel distribution network including prestigious department stores, specialty beauty retailers like Sephora and Ulta, NARS freestanding boutiques in major cities, and robust e-commerce platforms. Its global functions, strongly supported by Shiseido's extensive international infrastructure, encompass localized marketing, sales force management, logistics and distribution, product registration, and customer relationship management, ensuring a consistent luxury brand experience across diverse cultural markets from North America and Europe to Asia Pacific, Latin America, and the Middle East.

Street Address:

390 Madison Avenue

City:

New York

State/Province:

NY

Country:

USA