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Nanigans
What Does Nanigans Do?
Nanigans was a prominent advertising automation software company, specializing in helping marketers optimize and scale their advertising campaigns across various digital channels, with a strong focus on Facebook, Instagram, and Twitter. Their platform leveraged AI and machine learning to provide campaign management, performance optimization, and insightful analytics. Founded in 2010, Nanigans empowered e-commerce, gaming, and other performance-focused advertisers to achieve better ROI on their ad spend. In October 2019, Nanigans was acquired by Sprinklr, a leading Customer Experience Management (CXM) platform, to enhance Sprinklr's Modern Advertising capabilities by integrating Nanigans' advanced ad optimization technology.
Where Is Nanigans's Headquarters?
HQ Function
The Boston headquarters served as the central hub for Nanigans' operations, including executive leadership, software engineering, product development, sales, marketing, and customer support.
Notable Features:
Located in the Back Bay area, the office was likely a modern tech workspace designed for collaboration and innovation, typical of a fast-growing software company.
Work Culture:
Nanigans fostered a dynamic, data-driven, and innovative work culture. Employees were encouraged to be proactive and contribute to the company's growth in the competitive ad-tech landscape. The environment was characterized by a focus on performance, customer success, and technological advancement.
HQ Significance:
The Boston HQ was pivotal to Nanigans' development as a leading ad-tech platform, driving its product innovation and global expansion before its acquisition by Sprinklr.
Values Reflected in HQ: The headquarters likely reflected Nanigans' core values of innovation, customer-centricity, data-driven decision-making, and operational excellence.
Location:
Prior to its acquisition by Sprinklr in 2019, Nanigans had established a global presence with offices strategically located in key markets across North America (Boston, New York, San Francisco), Europe (London), and Asia (Singapore). These offices supported a worldwide client base by providing sales, account management, customer success, and technical support for its advertising automation software, enabling global brands to optimize their digital advertising campaigns across multiple channels.
Street Address:
31 St James Ave, Suite 720
City:
Boston
State/Province:
MA
Country:
USA
Where Else Does Nanigans Operate Around the World?
New York, NY/USA
Address: Undisclosed specific address, located in Manhattan.
To directly engage with East Coast clients and agencies, providing localized support and leveraging the rich advertising ecosystem of NYC.
San Francisco, CA/USA
Address: Undisclosed specific address, located in the Bay Area.
To cater to the tech-heavy client base on the West Coast, foster partnerships, and stay connected with innovation in the digital advertising space.
London, UK
Address: Undisclosed specific address in London.
To establish and grow Nanigans' footprint in the EMEA market, providing tailored solutions and support for regional advertisers.
Singapore
Address: Undisclosed specific address in Singapore.
To capitalize on the burgeoning digital advertising market in APAC, providing localized expertise and support to regional businesses.
Buying Intent Signals for Nanigans
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Nanigans? Meet the Executive Team
As of April 2025, Nanigans' leadership includes:
Who's Investing in Nanigans?
Nanigans has been backed by several prominent investors over the years, including:
What Leadership Changes Has Nanigans Seen Recently?
As Nanigans was acquired by Sprinklr in October 2019, there have been no Nanigans-specific executive hires or exits in the past 12 months. Any leadership changes related to former Nanigans personnel would now occur within the Sprinklr organization. Information below reflects the period leading up to its acquisition if available, otherwise, it's N/A.
What Technology (Tech Stack) Is Used byNanigans?
Discover the tools Nanigans uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nanigans Email Formats and Examples
Prior to its acquisition by Sprinklr, Nanigans commonly used standard corporate email formats. The most probable formats were [first_initial][last]@nanigans.com or [first].[last]@nanigans.com. These emails are no longer active.
[first_initial][last]@nanigans.com (e.g., jdoe@nanigans.com), [first].[last]@nanigans.com (e.g., jane.doe@nanigans.com)
Format
rcalvillo@nanigans.com
Example
0%
Success rate
What's the Latest News About Nanigans?
Sprinklr Blog • October 29, 2019
Sprinklr Acquires Nanigans, a Leader in Cross-Channel Ad Optimization with Deep AI Capabilities
Sprinklr announced its acquisition of Nanigans, a SaaS platform for advertising optimization. The acquisition aims to enhance Sprinklr's Modern Advertising product by integrating Nanigans' AI-powered tools for cross-channel campaign management and performance optimization, particularly on Facebook and Instagram....more
TechCrunch • February 7, 2017
Nanigans raises $24M from Wellington, Avalon and Cheetah Mobile
Nanigans, an ad automation software company, raised $24 million in a Series B funding round led by Wellington Management Company LLP, with participation from existing investors Avalon Ventures and Cheetah Mobile. The funding was intended to fuel product development and international expansion....more
Nanigans (via PR Newswire) • March 29, 2011
Nanigans Launches Industry's First Ad Engine for Facebook Advertising
Nanigans announced the launch of its Ad Engine™ platform, the industry's first comprehensive solution designed to help marketers optimize and scale their advertising efforts on Facebook. This marked a significant step in providing tools for performance-based Facebook advertising....more
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