What Does Naked Wines Do?

Total employees312
HeadquartersNorwich
Founded2008

Naked Wines is an online wine retailer that operates on a unique customer-funded model. Customers, known as 'Angels,' contribute a monthly amount into their Naked Wines account, which is then invested in supporting independent winemakers across the globe. This funding helps winemakers cover production costs, allowing them to focus on crafting high-quality wines without the financial pressures of traditional distribution. In return, Angels receive access to exclusive wines at prices typically 25-50% lower than retail, along with insights into the winemakers and their stories. The model aims to create a mutually beneficial relationship between wine drinkers and producers, bypassing traditional industry markups.

Where Is Naked Wines's Headquarters?

HQ Function

Global headquarters responsible for overall strategy, financial management, technology development, group marketing, and international operations coordination. Supports the company's unique business model of funding independent winemakers.

Notable Features:

The Norwich office is a modern administrative and operational center, likely designed to foster collaboration and innovation for its e-commerce and customer-centric business. Specific architectural highlights are not widely publicized; the focus is on functional efficiency.

Work Culture:

The work culture at Naked Wines is characterized by a passion for wine, innovation in e-commerce, and a strong customer-first approach. It's likely dynamic and collaborative, reflecting its mission to disrupt the traditional wine industry and support independent artisans.

HQ Significance:

The Norwich headquarters is pivotal for Naked Wines' global identity and operations. It's the nerve center for strategic decision-making, managing investor relations (as a publicly traded company), and ensuring the consistency of the brand experience across its key markets.

Values Reflected in HQ: The headquarters likely reflects values of transparency, innovation, customer empowerment, and direct support for small businesses (winemakers). Its operations are geared towards efficiency and leveraging technology to connect producers and consumers.

Location:

Naked Wines primarily operates in three core markets: the United Kingdom, the United States, and Australia. Globally, the company supports functions such as international winemaker sourcing and funding, development and maintenance of its proprietary e-commerce platform, global marketing strategy and localization, customer relationship management systems, and complex logistics for wine importation and distribution. While its customer base is concentrated in these countries, it sources wines from independent winemakers across numerous wine-producing regions worldwide.

Street Address:

Fourth Floor, St James Court, Whitefriars

City:

Norwich

State/Province:

Norfolk

Country:

United Kingdom

Where Else Does Naked Wines Operate Around the World?

Napa, California, USA

Address: 1110 Main St, Napa, CA 94559, USA

To lead Naked Wines' growth in the significant US market, recruit and support American independent winemakers, and tailor the Naked Wines experience for US 'Angel' customers.

Sydney, NSW, Australia

Address: Level 3 Pier 8/9, 23 Hickson Road, Millers Point NSW 2000, Australia

To cultivate relationships with Australian and New Zealand independent winemakers, cater to the tastes of 'Angel' customers in the Oceania region, and manage local market dynamics.

Buying Intent Signals for Naked Wines

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Naked Wines? Meet the Executive Team

As of April 2025, Naked Wines' leadership includes:

Nick Devlin - Group Chief Executive Officer
Shawn Tabak - Group Chief Financial Officer
Emma Garner - Managing Director, UK
Rodrigo Maza - President, Naked Wines USA
Antonio Hidalgo - Managing Director, International (including Australia)

Who's Investing in Naked Wines?

Naked Wines has been backed by several prominent investors over the years, including:

Publicly Traded (AIM: WINE.L)
Schroder Investment Management Ltd.
Octopus Investments Limited
FIL Investment Advisers (UK) Limited
Various other institutional and individual shareholders

What Leadership Changes Has Naked Wines Seen Recently?

Hire1
Exits1

Naked Wines experienced a key leadership change in its UK operations within the last 12 months, with the appointment of a new Managing Director for the UK market. This follows the appointment of a Group CFO in early 2023.

Departures

Ray O'Connor, Ray O'Connor resigned as Managing Director for Naked Wines UK and was succeeded by Emma Garner.

New Appointments:

Emma Garner, Emma Garner was appointed as the new Managing Director for Naked Wines UK.

What Technology (Tech Stack) Is Used byNaked Wines?

Discover the tools Naked Wines uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Naked Wines Email Formats and Examples

Naked Wines typically uses a standard corporate email format, most commonly combining the employee's first name and last name. This facilitates professional communication both internally and externally.

first.last@nakedwines.com

Format

john.doe@nakedwines.com

Example

85%

Success rate

What's the Latest News About Naked Wines?

The Drinks BusinessMarch 7, 2024

nakedwines UK managing director steps down

Ray O’Connor has stepped down as managing director of Naked Wines UK after two years in the role. He has been replaced by Emma Garner, previously director of DEMI (Discovery, Engagement, Member Insight) at Naked Wines....more

ReutersJanuary 18, 2024

nakedwines reiterates FY view after robust festive season sales

Naked Wines PLC reiterated its full-year forecast, banking on robust sales in the key U.S. market during the festive season and cost savings from its business overhaul....more

ReutersNovember 23, 2023

nakedwines cuts sales forecast again, shares slump

Naked Wines cut its full-year sales forecast for the second time in two months, citing a persistent tough trading environment. The company reported a drop in first-half sales but maintained its profit outlook due to cost controls....more

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