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Nailmatic is a French cosmetics company founded in 2012 by Boris Gratini and Lilian Monnier, renowned for its innovative and playful approach to beauty. They specialize in gentle, water-based nail polishes for children, famously 'Made in France,' washable with soap and water, and free from harsh chemicals like phthalates, formaldehyde, toluene, and fragrance. The brand has successfully expanded its offerings to include a wider range of cosmetics for both adults and kids, emphasizing eco-consciousness, vibrant colors, and fun, engaging packaging. Nailmatic is committed to quality, safety, and sustainability in its product development, sourcing ingredients primarily from Europe and manufacturing in France to minimize its carbon footprint.
Serves as the central hub for design, product innovation, marketing strategy, sales management, and global operations for the nailmatic brand.
A creative and modern office space designed to reflect the brand's playful, colorful, and stylish aesthetic. It likely features open-plan work areas, design studios, and meeting spaces that encourage collaboration.
A dynamic, innovative, and collaborative environment. The culture fosters creativity, passion for developing fun, safe, and eco-friendly beauty products, with an emphasis on teamwork and a positive, engaging atmosphere suited to a youthful and energetic brand.
The headquarters is the heart of nailmatic's brand identity, product innovation pipeline, and its 'Made in France' quality commitment. All strategic decisions, creative directions, and global brand management originate from this central location.
nailmatic supports its global customer base through its primary e-commerce platform (nailmatic.com) and an extensive network of over 2,000 distributors and retail partners in more than 50 countries across Europe, Asia, North America, and Australia. Functions supported globally include localized marketing initiatives, sales through partners, and customer service often handled by regional distributors, complemented by centralized support. All product design, core R&D, and primary manufacturing remain rooted in France to ensure quality and uphold their 'Made in France' ethos.
47 rue de Paradis
Paris
Île-de-France
France
Address: Managed from Paris Headquarters
To ensure worldwide availability of nailmatic products and support international sales and marketing efforts through strategic partnerships and direct-to-consumer channels, rather than dedicated regional offices.
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As of April 2025, nailmatic' leadership includes:
nailmatic has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at nailmatic have been identified in the last 12 months. The founding team, Boris Gratini and Lilian Monnier, continue to lead the company's strategic direction and operations.
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nailmatic likely uses common professional email formats for its employees. While specific internal patterns are not publicly confirmed, typical structures for companies of this nature in France could include firstname@nailmatic.com or a combination of first name and last initial.
[firstname]@nailmatic.com or [firstinitial][lastname]@nailmatic.com
Format
boris@nailmatic.com (example based on common pattern for founders/CEOs)
Example
80%
Success rate
PremiumBeautyNews.com • February 20, 2023
nailmatic introduced 'Super Maker,' an innovative DIY kit allowing children to create their own lip glosses and water-based nail polishes. This launch further emphasizes the brand's commitment to creative, interactive, and safe play for children....more
FashionNetwork.com • December 5, 2022
Nailmatic announced its strategic expansion into adult skincare products while simultaneously enhancing its popular and established children's cosmetics range. This move signals significant growth and diversification for the French beauty brand, aiming to broaden its consumer base....more
nailmatic Blog / Press Release • October 10, 2022
nailmatic marked its 10th anniversary, reflecting on a decade of innovation in kid-friendly, water-based nail polishes and its expansion into a broader range of eco-conscious beauty products. The celebration highlighted their commitment to 'Made in France' quality and playful design....more
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