What Does NAADAM Do?

Total employees70
HeadquartersNew York
Founded2013

Naadam is a direct-to-consumer sustainable luxury brand focused on democratizing cashmere by offering high-quality, ethically sourced, and fairly priced apparel. Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, the company goes directly to the source in Mongolia's Gobi Desert, working with nomadic herders to ensure fair wages, animal welfare, and environmental sustainability. Naadam emphasizes transparency in its supply chain and is committed to producing durable, soft, and timeless cashmere pieces, from their signature $75 (now $98-$100) sweaters to a wider range of apparel and accessories, while minimizing their environmental impact and supporting the communities they partner with.

Where Is NAADAM's Headquarters?

HQ Function

The New York headquarters serves as the central command for Naadam's global operations, including product design, marketing strategy, e-commerce management, customer relations, brand development, and overall business operations.

Notable Features:

Located in a commercial building in a bustling area of Manhattan, the office likely features a modern, open-plan design conducive to collaboration, reflecting the brand's contemporary aesthetic. Specific architectural highlights are internal and not publicly detailed.

Work Culture:

Naadam's work culture is likely dynamic, innovative, and mission-driven, characteristic of a growing D2C company in the ethical fashion space. Employees probably share a passion for sustainability, quality, and disrupting traditional retail models, fostering a collaborative and creative environment.

HQ Significance:

The NYC headquarters strategically places Naadam within the heart of the US fashion industry, offering access to talent, industry events, media, and potential partnerships. It's vital for managing their brand image and direct-to-consumer model for the North American and global markets.

Values Reflected in HQ: The choice of a New York City HQ reflects ambition, a connection to the global fashion pulse, and a commitment to innovation. The internal design would likely mirror Naadam's values of transparency, modernity, and understated luxury.

Location:

Naadam's global presence is characterized by its direct sourcing and production support operations in Mongolia, its corporate headquarters in New York City, and its worldwide e-commerce platform. While physical offices are concentrated, Naadam ships its products to customers internationally, supporting functions such as design, marketing, logistics, and customer service globally through its centralized operations and online presence. They also engage in sustainability and community initiatives directly in their sourcing regions.

Street Address:

401 Broadway

City:

New York

State/Province:

NY

Country:

USA

Where Else Does NAADAM Operate Around the World?

Ulaanbaatar, Mongolia (Operational Facility)

Address: Specific address not publicly listed; facility located in/near Ulaanbaatar.

Manages on-the-ground operations in Mongolia, including raw material procurement, initial processing of cashmere fibers, logistical coordination with herders, and implementation of community support and animal welfare programs.

Buying Intent Signals for NAADAM

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading NAADAM? Meet the Executive Team

As of April 2025, NAADAM' leadership includes:

Matthew Scanlan - Co-Founder & CEO
Diederik Rijsemus - Co-Founder
Sarah Turner - Chief Operating Officer
Hadas Saar - Chief Brand Officer
Emily Boschwitz - VP, Merchandising & Product Development
Meredith Gerson - VP, Digital & Ecommerce

Who's Investing in NAADAM?

NAADAM has been backed by several prominent investors over the years, including:

Forerunner Ventures
Greycroft
U-Start
BoxGroup
Vanterra Capital
Revolution's Rise of the Rest Seed Fund
Kortschak Cratons
Allen & Company LLC

What Leadership Changes Has NAADAM Seen Recently?

Hire0
Exits0

There have been no major, publicly announced C-suite executive hires or departures at Naadam in the last 12 months. The company's leadership team appears to have maintained stability during this period.

What Technology (Tech Stack) Is Used byNAADAM?

Discover the tools NAADAM uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NAADAM Email Formats and Examples

Naadam likely uses common corporate email formats. Based on industry conventions for companies of its size and structure, probable formats include using the first name, or a combination of first initial and last name.

[first]@naadam.co or [first_initial][last]@naadam.co

Format

jane@naadam.co or jdoe@naadam.co

Example

70%

Success rate

What's the Latest News About NAADAM?

PR NewswireJune 20, 2023

Naadam Releases 2023 Impact Report Highlighting Significant Strides in Animal Welfare and Community Support

Naadam, the sustainable cashmere brand, released its 2023 Impact Report detailing progress in its commitments to animal welfare, environmental sustainability, and supporting herder communities in Mongolia. Key achievements include increased veterinary care for goats and investments in local community projects....more

Sourcing JournalApril 12, 2023

Naadam Co-founder on Why It Doesn’t Do Flashy Collaborations

Matthew Scanlan, co-founder and CEO of Naadam, discussed the brand's strategy of focusing on quality and value over trendy, short-lived collaborations. He emphasized their direct-to-consumer model and commitment to sustainable, timeless cashmere pieces, rather than chasing fleeting fashion trends through partnerships....more

GlossyNovember 16, 2023

Fashion brands are bringing back the pop-up for the holidays

Naadam is mentioned among brands leveraging holiday pop-up shops to enhance customer engagement and physical retail presence during the peak shopping season, indicating a strategy to blend online and offline experiences....more

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