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Naadam is a direct-to-consumer sustainable luxury brand focused on democratizing cashmere by offering high-quality, ethically sourced, and fairly priced apparel. Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, the company goes directly to the source in Mongolia's Gobi Desert, working with nomadic herders to ensure fair wages, animal welfare, and environmental sustainability. Naadam emphasizes transparency in its supply chain and is committed to producing durable, soft, and timeless cashmere pieces, from their signature $75 (now $98-$100) sweaters to a wider range of apparel and accessories, while minimizing their environmental impact and supporting the communities they partner with.
The New York headquarters serves as the central command for Naadam's global operations, including product design, marketing strategy, e-commerce management, customer relations, brand development, and overall business operations.
Located in a commercial building in a bustling area of Manhattan, the office likely features a modern, open-plan design conducive to collaboration, reflecting the brand's contemporary aesthetic. Specific architectural highlights are internal and not publicly detailed.
Naadam's work culture is likely dynamic, innovative, and mission-driven, characteristic of a growing D2C company in the ethical fashion space. Employees probably share a passion for sustainability, quality, and disrupting traditional retail models, fostering a collaborative and creative environment.
The NYC headquarters strategically places Naadam within the heart of the US fashion industry, offering access to talent, industry events, media, and potential partnerships. It's vital for managing their brand image and direct-to-consumer model for the North American and global markets.
Naadam's global presence is characterized by its direct sourcing and production support operations in Mongolia, its corporate headquarters in New York City, and its worldwide e-commerce platform. While physical offices are concentrated, Naadam ships its products to customers internationally, supporting functions such as design, marketing, logistics, and customer service globally through its centralized operations and online presence. They also engage in sustainability and community initiatives directly in their sourcing regions.
401 Broadway
New York
NY
USA
Address: Specific address not publicly listed; facility located in/near Ulaanbaatar.
Manages on-the-ground operations in Mongolia, including raw material procurement, initial processing of cashmere fibers, logistical coordination with herders, and implementation of community support and animal welfare programs.
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As of April 2025, NAADAM' leadership includes:
NAADAM has been backed by several prominent investors over the years, including:
There have been no major, publicly announced C-suite executive hires or departures at Naadam in the last 12 months. The company's leadership team appears to have maintained stability during this period.
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Naadam likely uses common corporate email formats. Based on industry conventions for companies of its size and structure, probable formats include using the first name, or a combination of first initial and last name.
[first]@naadam.co or [first_initial][last]@naadam.co
Format
jane@naadam.co or jdoe@naadam.co
Example
70%
Success rate
PR Newswire • June 20, 2023
Naadam, the sustainable cashmere brand, released its 2023 Impact Report detailing progress in its commitments to animal welfare, environmental sustainability, and supporting herder communities in Mongolia. Key achievements include increased veterinary care for goats and investments in local community projects....more
Sourcing Journal • April 12, 2023
Matthew Scanlan, co-founder and CEO of Naadam, discussed the brand's strategy of focusing on quality and value over trendy, short-lived collaborations. He emphasized their direct-to-consumer model and commitment to sustainable, timeless cashmere pieces, rather than chasing fleeting fashion trends through partnerships....more
Glossy • November 16, 2023
Naadam is mentioned among brands leveraging holiday pop-up shops to enhance customer engagement and physical retail presence during the peak shopping season, indicating a strategy to blend online and offline experiences....more
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