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My Jewellery
What Does My Jewellery Do?
My Jewellery is a Dutch-founded, on-trend jewellery and fashion brand, originally launched as an online webshop in 2011 by Sharon Hilgers. It has rapidly grown into a significant player in the affordable luxury market, expanding from a purely online presence to establishing numerous physical boutiques across the Netherlands, Belgium, Germany, and recently France. The brand is celebrated for its fashionable, high-quality, and accessible jewellery, accessories, and clothing, catering to a wide audience with a strong online community and social media presence. My Jewellery emphasizes a 'sparkling' customer experience, both online and in-store.
Where Is My Jewellery's Headquarters?
HQ Function
The headquarters serves as the central command for all core business functions, including design and product development, e-commerce management, marketing and branding, purchasing, supply chain management, finance, human resources, and overall strategic direction for My Jewellery's international operations.
Notable Features:
The HQ likely features a modern, inspiring office environment designed to reflect the My Jewellery brand aesthetic – stylish, contemporary, and creative. It may include showrooms, design studios, and collaborative workspaces to foster innovation.
Work Culture:
The work culture at My Jewellery HQ is described as dynamic, fast-paced, and entrepreneurial. There's a strong emphasis on teamwork, creativity, passion for the brand, and a customer-centric approach, aligning with the fashion and e-commerce industry.
HQ Significance:
The 's-Hertogenbosch headquarters is crucial as the nerve center for My Jewellery's rapid domestic and international expansion, coordinating its extensive online retail platform and growing network of physical boutiques across Europe.
Values Reflected in HQ: The headquarters likely embodies My Jewellery's core values: being on-trend, accessible, empowering, customer-focused, and fostering a positive, sparkling atmosphere. The design and operational flow would aim to support these principles.
Location:
My Jewellery has a significant global presence primarily focused on Europe. This is supported by a robust e-commerce platform shipping to numerous countries, including the Netherlands, Belgium, Germany, France, the United Kingdom, and others. Physically, the company operates a growing network of boutiques in the Netherlands, Belgium, Germany, and has recently expanded into France. Global functions include international logistics and distribution, multilingual customer support, localized digital marketing, and management of international retail operations.
Street Address:
Sint Janssingel 92
City:
's-Hertogenbosch
State/Province:
Noord-Brabant
Country:
The Netherlands
Where Else Does My Jewellery Operate Around the World?
Antwerp, Belgium
Address: Korte Gasthuisstraat 12, 2000 Antwerpen, Belgium (Example Flagship Boutique)
To strengthen and expand My Jewellery's market presence in Belgium, cater to local consumer preferences, and act as a model for other boutiques within the region, contributing to the brand's European growth strategy.
Buying Intent Signals for My Jewellery
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading My Jewellery? Meet the Executive Team
As of April 2025, My Jewellery' leadership includes:
Who's Investing in My Jewellery?
My Jewellery has been backed by several prominent investors over the years, including:
What Leadership Changes Has My Jewellery Seen Recently?
My Jewellery has bolstered its leadership team over the past year with key strategic appointments, particularly strengthening its operational and financial management capabilities to support its ongoing expansion and growth trajectory. No major executive departures have been publicly announced.
New Appointments:
What Technology (Tech Stack) Is Used byMy Jewellery?
Discover the tools My Jewellery uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
My Jewellery Email Formats and Examples
My Jewellery likely utilizes standardized corporate email formats for its employees. While the exact primary format isn't publicly disclosed, common conventions in similar companies involve combinations of first name, last name, and initials.
A commonly used email format is `[firstname].[lastname]@my-jewellery.com` or `[firstinitial][lastname]@my-jewellery.com`.
Format
sharon.hilgers@my-jewellery.com
Example
85%
Success rate
What's the Latest News About My Jewellery?
RetailDetail EU • November 24, 2023
My Jewellery opens first Wallonia store in Liège
My Jewellery has opened its first store in French-speaking Belgium, choosing Liège as its location. This marks another step in the Dutch jewellery and fashion brand's expansion in Belgium....more
FashionUnited NL • March 22, 2023
My Jewellery opens 300 square meter flagship store in Westfield Mall of the Netherlands
My Jewellery has opened a new flagship store in the Westfield Mall of the Netherlands. The store spans 300 square meters, making it one of the brand's largest retail locations....more
Emerce • October 13, 2022
My Jewellery expands to France
The Dutch fashion and jewellery brand My Jewellery is expanding its operations to France, launching a French webshop and planning physical stores. This move follows successful expansions in Germany and Belgium....more
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