highperformr logo

MUSTO's Overview

Total employees217
HeadquartersLondon
Founded1965

Musto Limited is a renowned British brand specializing in high-performance technical apparel for sailing, equestrian, country sports, and outdoor activities. Founded in 1964 by Olympic sailor Keith Musto, the company has built a global reputation for innovation, durability, and protection against extreme weather conditions. Musto's products are engineered with cutting-edge fabric technology and meticulous design, trusted by professional athletes and outdoor enthusiasts worldwide. Since its acquisition by Helly Hansen in 2017 (itself owned by Canadian Tire Corporation), Musto continues to uphold its legacy of quality and performance within a larger group dedicated to outdoor and workwear excellence.

Where is MUSTO's Headquarters?

HQ Function

Serves as the central hub for Musto brand management, product design and development, marketing, and sales operations within the Helly Hansen group. It coordinates the brand's global strategy and product innovation.

Notable Features:

Located in the historic St Katharine Docks, offering proximity to London's business and creative centers, and a maritime atmosphere that aligns with the brand's core identity.

Work Culture:

A dynamic and innovative environment, driven by a passion for outdoor and marine performance. The culture likely emphasizes quality, technical expertise, and collaboration, reflecting its heritage and connection to demanding sports.

HQ Significance:

Key site for maintaining Musto's brand identity, driving innovation in technical apparel, and managing its presence in the global market for sailing and outdoor gear.

Values Reflected in HQ: The location and operations reflect Musto's commitment to performance, heritage, innovation, and its strong connection to the sailing and marine world.

Location:

Musto Limited's products are available globally through an extensive network of authorized retailers, distributors, and e-commerce channels. While specific Musto-branded international offices are integrated within the Helly Hansen global infrastructure, the brand maintains a strong presence in key markets across Europe, North America, Australia, and Asia, supporting sailors, equestrians, and outdoor enthusiasts worldwide with sales, marketing, and customer service.

Street Address:

International House, St Katharine Docks

City:

London

State/Province:

England

Country:

United Kingdom

MUSTO's Global Presence

Leeds, West Yorkshire, United Kingdom

Address: C/O Helly Hansen, Verve Building, Paragon Street, Swinegate, Leeds, LS1 4AX, United Kingdom

Serves as the official legal address in the UK, facilitating corporate governance and compliance for Musto Limited within the Helly Hansen group structure.

Bradwell-on-Sea, Essex, United Kingdom

Address: Musto, Bradwell Hall, Bradwell-on-Sea, Southminster, Essex, CM0 7HX, United Kingdom

Represents the brand's deep roots in Essex and its original connection to the sailing community there. May support specific UK-based logistical or archival needs.

Buying Intent Signals for MUSTO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MUSTO

As of April 2025, MUSTO' leadership includes:

Paul Stoneham - CEO, Helly Hansen (Parent Company of Musto)
Nick Houchin - Brand Director - Musto (at Helly Hansen)

Investors of MUSTO

MUSTO has been backed by several prominent investors over the years, including:

Helly Hansen (Acquired Musto in 2017)
Canadian Tire Corporation (Owner of Helly Hansen since 2018)
Previously: Phoenix Equity Partners (Sold stake to Helly Hansen in 2017)
Previously: Lloyds Development Capital (Sold stake to Phoenix Equity Partners in 2007)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Executive movements specifically for the Musto brand are often integrated within the broader Helly Hansen group. Public information on Musto-specific senior executive changes in the last 12 months is limited. Key leadership roles for the Musto brand are generally stable, or changes are announced as part of Helly Hansen's overall strategic updates.

Technology (Tech Stack) used by MUSTO

Discover the tools MUSTO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MUSTO Email Formats and Examples

Common email patterns for Musto Limited are likely aligned with Helly Hansen's corporate email structure since the acquisition, or use the musto.com domain for brand-specific roles. The most probable formats are variations of first name and last name. These are predictive and subject to internal company policies.

[first].[last]@musto.com

Format

jane.doe@musto.com

Example

85%

Success rate

News and media

Helly Hansen NewsNovember 20, 2023

Musto LPX Featherlight Collection Wins Prestigious 2024 DAME Design Award Special Mention

Musto's innovative LPX Featherlight Collection received a Special Mention at the 2024 DAME Design Awards, recognizing its advanced design and technology in sailing apparel. This accolade highlights Musto's ongoing commitment to providing high-performance gear for sailors....more

Musto.com BlogMay 11, 2023

Musto and the RNLI: A Partnership Forged at Sea

Musto highlighted its long-standing partnership with the Royal National Lifeboat Institution (RNLI), emphasizing their shared commitment to safety at sea and the development of life-saving kit for RNLI crews. Musto supplies bespoke gear to protect RNLI volunteers in extreme conditions....more

RYA (Royal Yachting Association)February 7, 2024

Musto extends partnership with British Youth Sailing Team

Musto announced the extension of its partnership as the Official Clothing Supplier to the British Youth Sailing Team, continuing its support for the next generation of sailing talent in the UK by providing them with high-performance technical clothing....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including MUSTO, are just a search away.