Musto Limited is a renowned British brand specializing in high-performance technical apparel for sailing, equestrian, country sports, and outdoor activities. Founded in 1964 by Olympic sailor Keith Musto, the company has built a global reputation for innovation, durability, and protection against extreme weather conditions. Musto's products are engineered with cutting-edge fabric technology and meticulous design, trusted by professional athletes and outdoor enthusiasts worldwide. Since its acquisition by Helly Hansen in 2017 (itself owned by Canadian Tire Corporation), Musto continues to uphold its legacy of quality and performance within a larger group dedicated to outdoor and workwear excellence.
Serves as the central hub for Musto brand management, product design and development, marketing, and sales operations within the Helly Hansen group. It coordinates the brand's global strategy and product innovation.
Located in the historic St Katharine Docks, offering proximity to London's business and creative centers, and a maritime atmosphere that aligns with the brand's core identity.
A dynamic and innovative environment, driven by a passion for outdoor and marine performance. The culture likely emphasizes quality, technical expertise, and collaboration, reflecting its heritage and connection to demanding sports.
Key site for maintaining Musto's brand identity, driving innovation in technical apparel, and managing its presence in the global market for sailing and outdoor gear.
Musto Limited's products are available globally through an extensive network of authorized retailers, distributors, and e-commerce channels. While specific Musto-branded international offices are integrated within the Helly Hansen global infrastructure, the brand maintains a strong presence in key markets across Europe, North America, Australia, and Asia, supporting sailors, equestrians, and outdoor enthusiasts worldwide with sales, marketing, and customer service.
International House, St Katharine Docks
London
England
United Kingdom
Address: C/O Helly Hansen, Verve Building, Paragon Street, Swinegate, Leeds, LS1 4AX, United Kingdom
Serves as the official legal address in the UK, facilitating corporate governance and compliance for Musto Limited within the Helly Hansen group structure.
Address: Musto, Bradwell Hall, Bradwell-on-Sea, Southminster, Essex, CM0 7HX, United Kingdom
Represents the brand's deep roots in Essex and its original connection to the sailing community there. May support specific UK-based logistical or archival needs.
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As of April 2025, MUSTO' leadership includes:
MUSTO has been backed by several prominent investors over the years, including:
Executive movements specifically for the Musto brand are often integrated within the broader Helly Hansen group. Public information on Musto-specific senior executive changes in the last 12 months is limited. Key leadership roles for the Musto brand are generally stable, or changes are announced as part of Helly Hansen's overall strategic updates.
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Common email patterns for Musto Limited are likely aligned with Helly Hansen's corporate email structure since the acquisition, or use the musto.com domain for brand-specific roles. The most probable formats are variations of first name and last name. These are predictive and subject to internal company policies.
[first].[last]@musto.com
Format
jane.doe@musto.com
Example
85%
Success rate
Helly Hansen News • November 20, 2023
Musto's innovative LPX Featherlight Collection received a Special Mention at the 2024 DAME Design Awards, recognizing its advanced design and technology in sailing apparel. This accolade highlights Musto's ongoing commitment to providing high-performance gear for sailors....more
Musto.com Blog • May 11, 2023
Musto highlighted its long-standing partnership with the Royal National Lifeboat Institution (RNLI), emphasizing their shared commitment to safety at sea and the development of life-saving kit for RNLI crews. Musto supplies bespoke gear to protect RNLI volunteers in extreme conditions....more
RYA (Royal Yachting Association) • February 7, 2024
Musto announced the extension of its partnership as the Official Clothing Supplier to the British Youth Sailing Team, continuing its support for the next generation of sailing talent in the UK by providing them with high-performance technical clothing....more
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