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Mustang's Overview

Total employees162
HeadquartersKünzelsau
Founded1967

Mustang Shoes, established in 1932, is a German footwear brand renowned for its authentic style, high-quality craftsmanship, and denim-inspired designs. The brand focuses on casual and lifestyle footwear, combining comfort with a rugged, individualistic aesthetic. Mustang Shoes aims to provide footwear that reflects a sense of freedom and adventure, catering to individuals who appreciate originality and durability in their everyday lives.

Where is Mustang's Headquarters?

HQ Function

The Künzelsau headquarters serves as the central hub for Mustang Shoes' global operations, including brand management, design and product development, marketing, sales strategy, and administration.

Notable Features:

The facility integrates modern office spaces with logistical capabilities, designed to foster collaboration and efficiency in bringing footwear from concept to consumer. It embodies the brand's commitment to quality and design excellence.

Work Culture:

Mustang Shoes fosters a work culture that values creativity, quality, and a passion for the brand's denim-inspired heritage. The environment is collaborative, aiming to empower employees to contribute to the brand's authentic and individualistic appeal.

HQ Significance:

The headquarters is significant as it anchors the brand in its German roots, overseeing the quality, design, and strategic direction that has defined Mustang Shoes since 1932. It is the core from which the brand's international operations are managed.

Values Reflected in HQ: The headquarters reflects Mustang's core values of authenticity, craftsmanship, and a pioneering spirit, providing an environment conducive to innovation, quality control, and effective brand stewardship.

Location:

Mustang Shoes are distributed and sold across numerous countries, primarily in Europe, through a robust network of retail partners, department stores, and online e-commerce platforms. The global functions supported include international sales and distribution, brand marketing, customer service, and sourcing, ensuring the brand's accessibility and consistent image worldwide.

Street Address:

Mustangstraße 1

City:

Künzelsau

State/Province:

Baden-Württemberg

Country:

Germany

Mustang's Global Presence

Berlin, Germany (Representative Showroom)

Address: Example Showroom Platz 1, 10117 Berlin, Germany (Illustrative Address)

Enhances brand visibility and market penetration in key European urban centers, supporting regional sales efforts and direct engagement with the fashion industry and retail partners.

Buying Intent Signals for Mustang

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Mustang

As of April 2025, Mustang' leadership includes:

Andreas Wortmann - Managing Director, Mustang Shoes GmbH (also CEO, Mustang Group)
Dietmar Axt - Managing Director, Mustang Shoes GmbH (also CPO, Mustang Group)
Andreas Schestag - Chief Financial Officer (CFO), Mustang Group

Investors of Mustang

Mustang has been backed by several prominent investors over the years, including:

A Hong Kong-based private family office (name undisclosed, as of 2023 acquisition of Mustang Group)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past year, Mustang Group, the parent company of Mustang Shoes, experienced a key change in its financial leadership. Gökhan Selvi departed as CFO in April 2023, and Andreas Schestag was appointed as the new CFO in September 2023. These changes impact the overall strategic financial direction of the Group.

Departures

Gökhan Selvi, Gökhan Selvi departed from his role as CFO of the Mustang Group.

New Appointments:

Andreas Schestag, Andreas Schestag appointed as the new CFO for the Mustang Group, joining the leadership team.

Technology (Tech Stack) used by Mustang

Discover the tools Mustang uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mustang Email Formats and Examples

Common email formats for Mustang Shoes (and the broader Mustang Group) likely follow standard German and international business conventions. The most probable formats are [first_initial][last]@[companydomain] or [first].[last]@[companydomain].

f[last]@mustang-shoes.com or [first].[last]@mustang-shoes.com

Format

a.wortmann@mustang-group.com

Example

70%

Success rate

News and media

Schuhkurier.de / FashionUnitedOctober 26, 2023

Mustang Group Under New Ownership: Hong Kong Family Office Takes Over

The German denim and lifestyle brand Mustang, parent company of Mustang Shoes, has been acquired by a private family office based in Hong Kong. This strategic move is intended to support the long-term growth and international expansion of the iconic brand. The previous majority shareholder, ACAPITAL, has divested its shares....more

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