Mustafa Sultan Enterprises (MSE) is one of Oman's premier and most diversified business conglomerates, established in 1972. With a rich history of over five decades, MSE has evolved into a multifaceted organization with significant presence across various sectors including technology (consumer electronics, IT solutions, office automation, security systems), telecommunications, industrial equipment and services, oil & gas, healthcare, retail, and financial services (exchange houses). The group is renowned for partnering with leading global brands and delivering quality products and services, contributing significantly to the economic development and modernization of the Sultanate of Oman. MSE prides itself on its customer-centric approach, ethical business practices, and commitment to excellence.
The headquarters serves as the central administrative and strategic hub for the entire Mustafa Sultan Enterprises group, overseeing its diverse business units, financial operations, corporate governance, and long-term planning.
The headquarters building, Mustafa Sultan House, is a prominent landmark in Al Khuwair, likely featuring modern office spaces, meeting facilities, and possibly showrooms for some of its flagship brands or services.
The work culture at MSE headquarters is likely professional, dynamic, and results-oriented, blending traditional Omani values of respect and integrity with modern business practices focused on innovation and customer satisfaction.
The headquarters symbolizes the group's long-standing presence and significant contribution to Oman's economy. It's the nerve center for a company that has introduced many leading global brands and technologies to the Omani market.
While Mustafa Sultan Enterprises's core operations and primary market focus are within the Sultanate of Oman, its global presence is manifested through extensive international partnerships with leading manufacturers and service providers across Asia, Europe, and North America for sourcing products, technology, and expertise. The group actively participates in international trade fairs and maintains strong relationships with global suppliers to bring world-class solutions to Oman. Some specialized project divisions may undertake assignments in the wider GCC region, although the bulk of its business is Oman-centric.
Mustafa Sultan House, Al Khuwair
Muscat
Muscat Governorate
Sultanate of Oman
Address: Mustafa Sultan Enterprises Regional Office, Salalah City Center Area, Salalah
To cater to the growing market in southern Oman, provide localized customer support, and manage distribution channels effectively in the Dhofar region.
Address: MSE Sohar Branch, Sohar Industrial Port Area, Sohar
To provide specialized services and products to the industrial sector concentrated around the Port of Sohar and Sohar Industrial Estate, facilitating business development and project execution in this vital economic zone.
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As of April 2025, Mustafa Sultan Enterprises LLC' leadership includes:
Mustafa Sultan Enterprises LLC has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive new hires or exits at Mustafa Sultan Enterprises in the last 12 months is limited. Such changes in privately-held companies are often not widely publicized.
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Mustafa Sultan Enterprises commonly uses the email format [first_initial][last_name]@mustafasultan.com. Other formats such as [first_name].[last_name]@mustafasultan.com may also be in use across its various divisions.
[first_initial][last]@mustafasultan.com
Format
jdoe@mustafasultan.com
Example
80%
Success rate
Oman Observer • February 20, 2024
Mustafa Sultan Enterprises (MSE) in collaboration with Lenovo Infrastructure Solutions Group (ISG) hosted an event in Muscat to showcase cutting-edge AI-ready infrastructure and smarter technology solutions, targeting diverse sectors in Oman for digital transformation....more
Times of Oman • July 10, 2023
Mustafa Sultan Exchange, a subsidiary of Mustafa Sultan Enterprises, inaugurated its 27th branch in Mabelah, South Al Mabelah. This expansion aims to enhance accessibility and convenience for customers in one of Muscat's rapidly growing areas....more
Mustafa Sultan Website (News Section) • November 15, 2023
The Consumer Electronics Division of Mustafa Sultan Enterprises recently organized the Daikin Dealer Meet 2023, bringing together key partners to discuss strategies, new products, and market trends for Daikin air conditioning solutions in Oman....more
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