What Does Muscle & Strength Do?

Total employees45
HeadquartersColumbia
Founded2006

Muscle & Strength is a major online destination for fitness enthusiasts, bodybuilders, and health-conscious individuals. It operates as an e-commerce platform offering a wide array of sports nutrition supplements, vitamins, fitness accessories, and apparel from leading brands. Beyond retail, Muscle & Strength is renowned for its extensive library of free, high-quality content, including detailed workout programs, exercise guides, nutrition plans, recipes, and motivational articles. The platform aims to educate, inspire, and support users in achieving their health and fitness goals, catering to all levels from beginners to advanced athletes and fostering a large, engaged online community.

Where Is Muscle & Strength's Headquarters?

HQ Function

The headquarters houses key operations including e-commerce management, digital content creation and editorial teams, marketing, customer support, and corporate administrative functions.

Notable Features:

While specific architectural details are not highly publicized, the facility is expected to be a modern commercial space optimized for digital business operations, content production, and potentially warehousing/logistics management.

Work Culture:

The work culture at Muscle & Strength likely emphasizes a passion for fitness, health, and well-being, fostering a collaborative, dynamic, and customer-focused environment. Employees are probably encouraged to be active and knowledgeable about the fitness industry.

HQ Significance:

This central headquarters is vital for managing Muscle & Strength's extensive online retail business, developing and curating its vast content library, and coordinating its global customer service and community engagement efforts.

Values Reflected in HQ: The headquarters operations likely reflect Muscle & Strength's core values of providing quality products and information, empowering customer fitness journeys, innovation in digital content, and operational efficiency.

Location:

Muscle & Strength serves a global audience primarily through its robust e-commerce website, shipping fitness supplements and products to numerous countries worldwide. Their extensive digital library of workout plans, nutritional guides, and fitness articles is accessible to anyone with an internet connection, supporting a diverse international community of health and fitness enthusiasts. Customer support and community engagement also extend to their global user base.

Street Address:

1180 First Street South, Suite C

City:

Columbia

State/Province:

South Carolina

Country:

USA

Where Else Does Muscle & Strength Operate Around the World?

N/A - Primarily Centralized Operations

Address: Muscle & Strength's core business and corporate functions are centralized at their headquarters in Columbia, South Carolina.

The company focuses on a centralized operational model for e-commerce, content creation, and customer support, leveraging digital infrastructure for global service delivery.

Buying Intent Signals for Muscle & Strength

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Muscle & Strength? Meet the Executive Team

As of April 2025, Muscle & Strength' leadership includes:

Dustin Intihar - President
Cory Wiedel - Chief Operating Officer
Brett Dashefsky - Chief Marketing Officer

Who's Investing in Muscle & Strength?

Muscle & Strength has been backed by several prominent investors over the years, including:

Muscle & Strength was acquired by Bodybuilding.com in February 2021. Bodybuilding.com is part of Vitalize LLC, which is a portfolio company of Lone Star Funds, a global private equity firm.

What Leadership Changes Has Muscle & Strength Seen Recently?

Hire0
Exits0

Specific information regarding executive new hires or departures solely for the Muscle & Strength brand in the last 12 months is not widely publicized. Leadership changes, if any, may occur at the parent company level (Vitalize LLC / Bodybuilding.com). Based on public profiles, key leadership within Muscle & Strength appears stable.

What Technology (Tech Stack) Is Used byMuscle & Strength?

Discover the tools Muscle & Strength uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Muscle & Strength Email Formats and Examples

While Muscle & Strength's exact email format isn't publicly specified, companies of its nature commonly use formats based on employee names. The most probable formats would involve the first name, last name, or initials.

Likely formats: [first].[last]@muscleandstrength.com or [first_initial][last]@muscleandstrength.com

Format

jane.doe@muscleandstrength.com

Example

70%

Success rate

What's the Latest News About Muscle & Strength?

PR NewswireFebruary 2, 2021

Bodybuilding.com Acquires Muscle & Strength

Bodybuilding.com, a global leader in fitness media and e-commerce, announced its acquisition of Muscle & Strength. This strategic acquisition combined Muscle & Strength's strong e-commerce presence and extensive content library with Bodybuilding.com's established platform, aiming to enhance offerings for the global fitness community....more

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