HQ Function

The headquarters served as the central hub for corporate management, strategic planning, finance, marketing, sales, and administrative support for the co-operative's extensive dairy processing and distribution network.

Notable Features:

Located in a modern office tower in the prominent Freshwater Place precinct, offering contemporary office facilities and proximity to Melbourne's CBD.

Work Culture:

As a co-operative, the culture historically emphasized a connection to its farmer-suppliers, focusing on dairy expertise, product quality, and navigating the complexities of the agricultural and food processing industries. Post-listing (MG Unit Trust), it adopted more typical corporate structures.

HQ Significance:

The headquarters was significant as the command center for a major player in the Australian and international dairy markets, influencing milk pricing, product innovation, and export strategies.

Values Reflected in HQ: The choice of a modern Melbourne CBD-fringe location reflected the company's scale and ambition to compete on a national and international stage, while its core operations remained rurally based, reflecting its co-operative roots.

Location:

Prior to its acquisition, Murray Goulburn had a significant global presence, exporting its dairy products to over 100 countries. Key functions supported globally included sales and marketing offices in strategic international markets (e.g., Asia, Middle East), managing relationships with international customers, and logistics for its export operations. Major export products included milk powders, cheese, butter, and infant formula ingredients.

Street Address:

Level 15, Freshwater Place Southbank, 2 Southbank Boulevard

City:

Melbourne

State/Province:

Victoria

Country:

Australia