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MUD\WTR's Overview

Total employees55
HeadquartersVenice
Founded2018

MUD\WTR is a wellness company known for creating coffee alternatives designed to provide sustained energy, focus, and immune support without the jitters or crash often associated with traditional coffee. Their flagship product, :rise, is a powdered blend of organic ingredients including masala chai, cacao, turmeric, cinnamon, and a mix of adaptogenic mushrooms such as Lion's Mane, Chaga, Reishi, and Cordyceps. MUD\WTR promotes mindful morning rituals and aims to offer healthier alternatives to high-caffeine beverages, expanding its line to include products for relaxation like :rest, as well as creamers and sweeteners.

Where is MUD\WTR's Headquarters?

HQ Function

This location serves as the primary hub for MUD\WTR's operations, including product innovation, brand strategy, marketing, and customer experience management.

Notable Features:

While specific details are not widely publicized, the HQ likely embodies the brand's wellness and modern aesthetic, possibly featuring an open-concept design in a contemporary Venice office space, conducive to collaboration and creativity.

Work Culture:

The work culture at MUD\WTR's Venice HQ is expected to be dynamic and mission-driven, emphasizing wellness, creativity, and a collaborative approach, reflecting the brand's ethos of mindful consumption and healthier habits.

HQ Significance:

Locating in Venice, California, aligns MUD\WTR with a leading center for health, wellness, and innovative startups, providing access to talent and a like-minded community, reinforcing its brand identity.

Values Reflected in HQ: The Venice location and likely modern office design reflect MUD\WTR's values of innovation, well-being, community, and a forward-thinking approach to daily rituals.

Location:

MUD\WTR primarily serves customers in the United States through its direct-to-consumer e-commerce platform. While they may offer shipping to select international destinations, their core operational and marketing focus is concentrated on the U.S. market. Global support functions likely include customer service for any international inquiries, digital marketing reaching a global audience, and supply chain management for sourcing high-quality ingredients from various parts of the world.

Street Address:

910 Abbot Kinney Blvd, Suite B

City:

Venice

State/Province:

California

Country:

USA

MUD\WTR's Global Presence

Not Publicly Specified

Address: N/A

The company's focus is on nationwide (U.S.) and potentially international e-commerce distribution rather than establishing multiple regional physical offices.

Buying Intent Signals for MUD\WTR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MUD\WTR

As of April 2025, MUD\WTR' leadership includes:

Shane Heath - Founder & CEO
Deric Frost - Chief Operating Officer
Emma Nelson - VP of Marketing
Paul Del Misier - VP of Finance
Elizabeth Limb - VP of People & Culture

Investors of MUD\WTR

MUD\WTR has been backed by several prominent investors over the years, including:

One Better Ventures
KÖTA
Rx3 Growth Partners
Venn Growth Partners
Female Founders Fund

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite or VP-level executive hires or departures publicly announced by MUD\WTR in the last 12 months (mid-2023 to mid-2024), suggesting a period of stability in its senior leadership team.

Technology (Tech Stack) used by MUD\WTR

Discover the tools MUD\WTR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MUD\WTR Email Formats and Examples

While MUD\WTR's specific internal email format is not publicly disclosed, companies of its nature and size often utilize common, straightforward patterns. A frequently used format could be based on an employee's first name or a combination of their first and last name at the company's domain.

[first]@mudwtr.com (e.g., shane@mudwtr.com) or [first].[last]@mudwtr.com (e.g., shane.heath@mudwtr.com)

Format

shane@mudwtr.com (example based on common format, unverified)

Example

75%

Success rate

News and media

SELF.comMay 15, 2024

MUD\WTR :rest - Mushroom Tea for Sleep Reviewed by SELF Magazine

SELF Magazine published a review of MUD\WTR's :rest product, a caffeine-free mushroom tea blend specifically formulated to promote relaxation and improve sleep. The review highlighted its ingredients like rooibos chai, turmeric, cinnamon, and adaptogens such as reishi mushroom and ashwagandha, assessing its effectiveness as a nighttime beverage for winding down....more

BevNET.comJune 7, 2023

MUD\WTR Expands Product Line With New Sweetener and Creamer

MUD\WTR announced the launch of two new products, :sweetener, made from lucuma fruit and coconut palm sugar, and :creamer, a coconut-based powder. These additions are designed to complement their existing coffee alternative drinks, enhancing the MUD\WTR ritual and catering to consumer preferences for healthier, functional sweetening and creaming options....more

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