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MSD Performance
What Does MSD Performance Do?
MSD Ignition, a prominent brand under Holley Performance Products, has been a driving force in automotive performance for over five decades. Specializing in high-output ignition systems, MSD provides racers and enthusiasts with cutting-edge components including coils, distributors, ignition boxes, spark plug wires, and EFI systems. Renowned for reliability and innovation, MSD products are engineered to deliver maximum power and consistent performance for a wide range of applications, from street cars to professional racing vehicles.
Where Is MSD Performance's Headquarters?
HQ Function
Key site for engineering, manufacturing, R&D, and support for MSD Ignition products.
Notable Features:
Modern facility dedicated to high-performance automotive electronics development and production, equipped with advanced testing and manufacturing capabilities.
Work Culture:
A culture focused on innovation, performance, and passion for the automotive aftermarket, reflecting its roots in grassroots racing and engineering excellence.
HQ Significance:
Serves as the historic home and a critical operational hub for the MSD brand, maintaining its legacy in ignition technology and product development.
Values Reflected in HQ: Commitment to quality, relentless performance improvement, and technological advancement in the automotive aftermarket industry.
Location:
MSD Ignition products are distributed and sold globally through an extensive network of dealers, performance shops, distributors, and online retailers. This network allows MSD to reach automotive enthusiasts and racing professionals across North America, Europe, Australia, Asia, and other international markets. While core engineering and manufacturing operations are primarily based in North America, its products support a worldwide customer base seeking high-performance ignition solutions.
Street Address:
1490 Henry Brennan Dr.
City:
El Paso
State/Province:
Texas
Country:
USA
Where Else Does MSD Performance Operate Around the World?
Bowling Green, Kentucky, USA
Address: 1801 Russellville Rd, Bowling Green, KY 42101 (Holley Corporate HQ)
Central hub for Holley's North American operations and global strategy, impacting MSD's market reach, product development pipeline, and integration within the larger Holley performance parts ecosystem.
Buying Intent Signals for MSD Performance
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading MSD Performance? Meet the Executive Team
As of April 2025, MSD Performance' leadership includes:
Who's Investing in MSD Performance?
MSD Performance has been backed by several prominent investors over the years, including:
What Leadership Changes Has MSD Performance Seen Recently?
Holley Performance Products, parent company of MSD Ignition, has undergone several key executive changes in the last 12 months (approx. mid-2023 to mid-2024), including a new Interim CEO and Interim CFO, alongside strategic appointments for Chief People Officer and Chief Operations Officer. These changes reflect a period of leadership transition and strategic C-suite refreshment.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byMSD Performance?
Discover the tools MSD Performance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MSD Performance Email Formats and Examples
Email communications for MSD Ignition personnel typically fall under the Holley Performance Products domain (holley.com) as MSD is a Holley brand. Common corporate email formats are often used. For msdperformance.com, direct emails might be less common for general inquiries, which are usually routed through customer service channels.
Common Holley (parent company) format: [first_initial][last_name]@holley.com or [first_name].[last_name]@holley.com. For example, jsmith@holley.com or john.smith@holley.com.
Format
jsmith@holley.com
Example
70%
Success rate
What's the Latest News About MSD Performance?
Holley Investor Relations • May 9, 2024
Holley Reports First Quarter 2024 Financial Results, Discusses Performance of Brands like MSD
Holley Inc. announced its financial results for the first quarter of 2024, highlighting sales trends and strategic initiatives for its portfolio of performance brands, including MSD Ignition. The company discussed market conditions and its outlook for the automotive aftermarket....more
Holley Investor Relations • March 12, 2024
Holley Announces Leadership Transition, Appoints George L. Visnic as Interim CEO
Holley Inc., parent company of MSD Ignition, announced that its Board of Directors appointed George L. Visnic as Interim President and Chief Executive Officer, effective March 15, 2024. He succeeded Michelle Gloeckler, who served as Interim President and CEO....more
Street Muscle Magazine • November 2, 2023
MSD Ignition Showcases New Performance Products at SEMA 2023 as part of Holley's Lineup
At the SEMA 2023 show, Holley featured a range of new products from its brands, including innovative ignition components from MSD, such as new coil-near-plug ignition systems. These new offerings cater to various performance automotive applications, reinforcing MSD's leadership in ignition technology....more
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