What Does mParticle by Rokt Do?

Total employees214
HeadquartersNew York
Founded2012

mParticle is a leading AI-powered Customer Data Platform (CDP) designed to help businesses manage and activate their customer data effectively across the entire stack. By collecting data from various touchpoints (web, mobile, CRM, etc.), mParticle creates unified, persistent customer profiles. This enables companies to deliver personalized experiences, improve marketing ROI, enhance customer service, and make data-driven decisions with robust governance and privacy controls. Their platform integrates with a wide ecosystem of over 300 tools, allowing brands to seamlessly connect data to analytics, marketing automation, advertising platforms, and customer service applications. mParticle empowers data engineers, marketers, and product managers to accelerate their data strategy, break down data silos, and build better, more valuable customer relationships in real-time.

Where Is mParticle by Rokt's Headquarters?

HQ Function

Serves as the global headquarters, housing executive leadership, core product development, engineering, marketing, sales, finance, and corporate operations. It's the central hub for strategic decision-making and innovation.

Notable Features:

Modern office space located in the Flatiron District, a vibrant tech hub in Manhattan. The office is designed to foster collaboration and innovation, featuring open-plan areas, state-of-the-art meeting rooms, and amenities typical of leading technology companies.

Work Culture:

mParticle fosters a dynamic, innovative, and collaborative work culture. Employees often describe it as fast-paced with significant opportunities for learning and growth, emphasizing teamwork, customer obsession, and ownership. The company actively promotes its values, including 'Customer Obsessed,' 'Own It,' 'Stronger Together,' and 'Run Towards the Hard Problems.'

HQ Significance:

The New York City headquarters is strategically important, placing mParticle at the epicenter of global business, technology, and finance. This location facilitates access to top talent, key clients, investors, and industry partners, reinforcing its position as a leader in the CDP market.

Values Reflected in HQ: The headquarters' design and location likely reflect mParticle's values of innovation through modern workspaces, collaboration via open layouts, and ambition by being situated in a prime NYC tech corridor. The focus on a quality work environment also underscores a commitment to its employees.

Location:

mParticle operates with a significant global presence, anchored by its New York City headquarters and a key office in London for EMEA operations. The company embraces a 'remote-first' work culture, with a distributed team spread across North America, Europe, and other regions. This model allows mParticle to attract diverse talent and effectively support its worldwide customer base across various time zones, offering sales, customer success, engineering, and support functions globally. Their platform is built to serve international brands, addressing complex data privacy and localization requirements.

Street Address:

257 Park Avenue South, Floor 9

City:

New York

State/Province:

NY

Country:

USA

Where Else Does mParticle by Rokt Operate Around the World?

London, UK

Address: Central London (specific address varies, often leveraging flexible/serviced office spaces for its regional team)

To support and expand mParticle's growing client base and strategic partnerships across the EMEA region, providing localized expertise, support, and ensuring compliance with regional data regulations like GDPR.

Buying Intent Signals for mParticle by Rokt

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading mParticle by Rokt? Meet the Executive Team

As of April 2025, mParticle by Rokt' leadership includes:

Michael Katz - Co-founder & CEO
Andrew First - Co-founder & CTO
David S. Willis - Chief Financial Officer
Karen Gallantry - Chief Revenue Officer
Chee Chew - Chief Product Officer
Michelle Schroeder - Chief People Officer
Wendy Werve - Chief Marketing Officer
Abhi Gargeya - Chief Customer Officer

Who's Investing in mParticle by Rokt?

mParticle by Rokt has been backed by several prominent investors over the years, including:

Bain Capital Ventures
GV (Google Ventures)
Harmony Partners
Madrona Venture Group
Arrowroot Capital
Social Capital
Correlation Ventures

What Leadership Changes Has mParticle by Rokt Seen Recently?

Hire2
Exits0

mParticle has strategically strengthened its C-suite in the last 12 months with key appointments in marketing and customer operations, reflecting its commitment to growth and enhancing customer value. No major executive departures have been publicly announced during this period.

New Appointments:

Wendy Werve, Wendy Werve appointed as new Chief Marketing Officer, bringing extensive experience in B2B SaaS marketing.
Abhi Gargeya, Abhi Gargeya appointed as new Chief Customer Officer to scale customer-facing operations and enhance the overall customer experience.

What Technology (Tech Stack) Is Used bymParticle by Rokt?

Discover the tools mParticle by Rokt uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

mParticle by Rokt Email Formats and Examples

mParticle likely utilizes common corporate email formats for its employees. Based on industry patterns for tech companies, the most probable formats are [first initial][last name]@mparticle.com (e.g., jdoe@mparticle.com) or [first name].[last name]@mparticle.com (e.g., jane.doe@mparticle.com). These formats are standard and facilitate easy communication.

[first_initial][last]@mparticle.com

Format

jdoe@mparticle.com

Example

85%

Success rate

What's the Latest News About mParticle by Rokt?

PR NewswireMay 21, 2024

mParticle Launches Compose: A New AI-Powered Solution to Create Audiences and Journeys with Natural Language

mParticle announced the launch of Compose, an AI-powered capability within its platform that allows users to create customer audiences and design customer journeys using natural language prompts. This innovation aims to democratize data access for non-technical users and accelerate campaign execution....more

Business WireApril 24, 2024

mParticle Appoints Abhi Gargeya as Chief Customer Officer

mParticle announced the appointment of Abhi Gargeya as its new Chief Customer Officer. Gargeya will be responsible for leading the company's global customer success organization, professional services, and support teams to ensure customers maximize value from mParticle's platform....more

mParticle BlogOctober 10, 2023

mParticle Recognized as a Strong Performer in The Forrester Wave™: Customer Data Platforms, Q4 2023

mParticle was named a Strong Performer in The Forrester Wave™: Customer Data Platforms, Q4 2023 report. The company was recognized for its strengths in data ingestion, identity resolution, data governance, and its broad partner ecosystem, reinforcing its position in the CDP market....more

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