What Does Mouseflow Do?

Total employees59
HeadquartersKøbenhavn V
Founded2010

Mouseflow is a powerful behavior analytics tool that helps businesses understand why visitors act the way they do on their websites. It offers features like session replays, heatmaps (click, scroll, move, attention), conversion funnels, form analytics, and user feedback campaigns. By visualizing user interactions, Mouseflow enables companies to identify pain points, optimize user experience (UX), improve conversion rates, and ultimately enhance their digital products and services. It's used by UX professionals, marketers, product managers, and web analysts to gain actionable insights from real user behavior.

Where Is Mouseflow's Headquarters?

HQ Function

The Copenhagen office serves as the global headquarters, housing core operational teams including product development, engineering, marketing, sales leadership, and executive management.

Notable Features:

Situated in Kødbyen, an area known for its historic industrial architecture blended with modern design, trendy restaurants, and creative businesses. The office likely features an open, collaborative workspace reflecting this dynamic environment.

Work Culture:

Mouseflow promotes a work culture centered around innovation, collaboration, customer focus, and transparency. Being a Danish company, it likely embraces a flat organizational structure and a good work-life balance, fostering a supportive and engaging atmosphere for its diverse team.

HQ Significance:

As the founding location and central hub, the Copenhagen headquarters drives Mouseflow's global strategy, technological innovation, product roadmap, and overarching company culture.

Values Reflected in HQ: The headquarters' location and design likely reflect Mouseflow's values of innovation, modernity, adaptability, and a connection to a dynamic, forward-thinking community.

Location:

Mouseflow serves a global customer base spanning over 190,000 clients worldwide. While its headquarters is in Copenhagen, Denmark, and it has a U.S. operational base in Austin, Texas, the company embraces a distributed workforce model. Teams and individuals operate remotely from various locations across Europe and North America, allowing Mouseflow to attract diverse talent and provide round-the-clock support and service to its international clientele.

Street Address:

Flæsketorvet 68, 1. sal

City:

København V

State/Province:

Hovedstaden

Country:

Denmark

Where Else Does Mouseflow Operate Around the World?

Austin, Texas/USA

Address: 100 Congress Ave, Suite 2000, Austin, TX 78701

Facilitates engagement with the significant U.S. market, providing localized support and fostering growth in North America. Mouseflow also supports a distributed team across various locations in the US and Europe.

Buying Intent Signals for Mouseflow

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mouseflow? Meet the Executive Team

As of April 2025, Mouseflow' leadership includes:

Mikkel Wakefield - Chief Executive Officer (CEO)
Lasse Schou - Chief Technology Officer (CTO) & Co-founder
Kevin Thiele - VP of Marketing
Sara Povelsen - Head of People & Culture

Who's Investing in Mouseflow?

Mouseflow has been backed by several prominent investors over the years, including:

Offspring Capital

What Leadership Changes Has Mouseflow Seen Recently?

Hire0
Exits0

Based on publicly available information, Mouseflow has maintained stability in its core executive team over the past 12 months, with no major C-suite hires or departures publicly announced. The company continues to grow its wider team.

What Technology (Tech Stack) Is Used byMouseflow?

Discover the tools Mouseflow uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mouseflow Email Formats and Examples

Mouseflow commonly uses the email format [first]@mouseflow.com for its employees. While other formats might exist within the organization, this is the most frequently observed pattern.

[first]@mouseflow.com

Format

example@mouseflow.com

Example

90%

Success rate

What's the Latest News About Mouseflow?

Mouseflow BlogMay 1, 2024

Mouseflow News: Recognized as Leader in G2 Spring 2024 Reports

Mouseflow announced its continued recognition as a Leader in multiple categories in G2's Spring 2024 Grid® Reports. This acknowledgment is based on high customer satisfaction scores and substantial market presence, underscoring Mouseflow's position in the behavior analytics software industry....more

Mouseflow BlogOctober 25, 2023

Mouseflow Launches Redesigned Platform for Enhanced User Experience Analytics

Mouseflow unveiled a completely redesigned platform, aiming to provide users with a faster, more intuitive interface and enriched features. This major update is geared towards helping businesses deepen their understanding of website user behavior and optimize digital experiences more effectively....more

TechCrunch (coverage of funding)July 13, 2021

Mouseflow Secures Seed Funding from Offspring Capital

Mouseflow, the behavior analytics platform, announced it had raised $2.5 million in a seed funding round led by Offspring Capital. The investment was aimed at accelerating product development, expanding its team, and scaling its marketing efforts to reach more businesses globally....more

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