What Does Motive Do?

Total employees4546
HeadquartersSan Francisco
Founded2013

Motive, formerly KeepTruckin, is dedicated to modernizing the operations of businesses that power the physical economy. Their comprehensive platform combines AI-powered applications with IoT hardware to help fleets enhance driver safety, ensure ELD compliance, track vehicles and assets, manage spend, and improve overall operational efficiency. By leveraging data and automation, Motive empowers trucking companies, logistics providers, and other industries to reduce costs, increase productivity, and maintain high safety standards in a rapidly evolving landscape.

Where Is Motive's Headquarters?

HQ Function

The San Francisco headquarters serves as Motive's global nerve center, housing key leadership, engineering, product development, marketing, sales, and corporate strategy teams. It drives the company's innovation and global expansion efforts.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, situated in a vibrant tech neighborhood with access to a rich talent pool. The office space reflects contemporary tech design principles.

Work Culture:

Motive's HQ fosters a dynamic, fast-paced, and innovative work culture. Employees often describe it as mission-driven, focusing on solving real-world problems for the physical economy. There's an emphasis on collaboration, ownership, and customer-centricity.

HQ Significance:

Its location in San Francisco provides proximity to top-tier talent, venture capital, and a thriving tech ecosystem, crucial for Motive's growth as a leader in fleet management technology and AI-driven solutions.

Values Reflected in HQ: The headquarters environment reflects Motive's core values of innovation, building for the long-term, customer obsession, and a commitment to improving safety and efficiency in the industries it serves.

Location:

Motive supports a diverse global customer base with strategically located offices and teams across North America (USA, Canada, Mexico) and Asia (Pakistan, India, Philippines). These international operations facilitate sales, customer support, engineering, product development, and operations, ensuring comprehensive service for industries such as trucking, logistics, construction, oil and gas, and more, worldwide.

Street Address:

55 Hawthorne Street, Suite 400

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Motive Operate Around the World?

Nashville, TN, USA

Address: 15 Lindsley Ave, Nashville, TN 37210 (Representative Address)

Strengthens Motive's presence in the US, tapping into Nashville's growing tech talent pool and its strategic location within key logistics corridors.

Lahore, Pakistan

Address: Office in a major Software Technology Park, Lahore (General Location)

Leverages skilled tech talent in the region for R&D and operational excellence, supporting Motive's global service delivery and innovation pipeline.

Bengaluru, India

Address: Office in a prominent tech park, Bengaluru (General Location)

Expands Motive's R&D footprint in Asia, contributing to the development of cutting-edge solutions for the global market and supporting regional customers.

Buffalo, NY, USA

Address: Office in Buffalo, NY (General Location)

Provides dedicated regional support and sales coverage, enhancing customer engagement and market penetration in the Eastern United States.

Buying Intent Signals for Motive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Motive? Meet the Executive Team

As of April 2025, Motive' leadership includes:

Shoaib Makani - Co-Founder & Chief Executive Officer
Ryan Sit - Chief Technology Officer
Joe Du Bey - Chief Operating Officer & Chief Financial Officer
Jai Ranganathan - Chief Product Officer
John P. Stamos - President, Go-To-Market & Customer Success

Who's Investing in Motive?

Motive has been backed by several prominent investors over the years, including:

Kleiner Perkins
Insight Partners
GV (Google Ventures)
Index Ventures
Scale Venture Partners
Greenoaks Capital

What Leadership Changes Has Motive Seen Recently?

Hire2
Exits0

Motive has made key strategic additions to its executive team over the past 12-18 months to strengthen its technology leadership, go-to-market strategy, and operational excellence. Notable appointments include a new CTO and a President of GTM & Customer Success. No prominent executive departures have been publicly announced during this period.

New Appointments:

Ryan Sit, Ryan Sit was appointed as Motive's new Chief Technology Officer, bringing extensive experience to lead the company's technology vision and engineering teams.
John P. Stamos, John P. Stamos joined Motive as President, Go-To-Market & Customer Success, tasked with driving revenue growth and enhancing customer lifecycle management.

What Technology (Tech Stack) Is Used byMotive?

Discover the tools Motive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Motive Email Formats and Examples

Motive Inc. typically utilizes standard corporate email patterns for its employees. The most frequently observed and generally accepted format is firstname.lastname@gomotive.com. While variations might exist for specific roles or legacy reasons, this is the primary structure for professional communication.

firstname.lastname@gomotive.com

Format

jane.doe@gomotive.com

Example

90%

Success rate

What's the Latest News About Motive?

gomotive.com (Motive Blog)February 21, 2024

Motive Introduces AI Omnicam for 360-Degree Visibility and Enhanced Fleet Safety

Motive launched the AI Omnicam, a new fleet camera system designed to provide 360-degree visibility around commercial vehicles. This technology aims to enhance safety by detecting and alerting drivers to risky behaviors both inside and outside the vehicle, leveraging AI to provide comprehensive situational awareness and reduce accidents....more

gomotive.com (Motive Blog/Press)November 1, 2023

Motive Appoints Ryan Sit as Chief Technology Officer

Motive announced the appointment of Ryan Sit as its new Chief Technology Officer. Sit, with extensive experience from previous leadership roles at high-growth tech companies, will lead Motive's technology strategy and global engineering organization to further innovate its AI-powered platform for the physical economy....more

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