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Motive, formerly KeepTruckin, is dedicated to modernizing the operations of businesses that power the physical economy. Their comprehensive platform combines AI-powered applications with IoT hardware to help fleets enhance driver safety, ensure ELD compliance, track vehicles and assets, manage spend, and improve overall operational efficiency. By leveraging data and automation, Motive empowers trucking companies, logistics providers, and other industries to reduce costs, increase productivity, and maintain high safety standards in a rapidly evolving landscape.
The San Francisco headquarters serves as Motive's global nerve center, housing key leadership, engineering, product development, marketing, sales, and corporate strategy teams. It drives the company's innovation and global expansion efforts.
Modern office facilities designed to foster collaboration and innovation, situated in a vibrant tech neighborhood with access to a rich talent pool. The office space reflects contemporary tech design principles.
Motive's HQ fosters a dynamic, fast-paced, and innovative work culture. Employees often describe it as mission-driven, focusing on solving real-world problems for the physical economy. There's an emphasis on collaboration, ownership, and customer-centricity.
Its location in San Francisco provides proximity to top-tier talent, venture capital, and a thriving tech ecosystem, crucial for Motive's growth as a leader in fleet management technology and AI-driven solutions.
Motive supports a diverse global customer base with strategically located offices and teams across North America (USA, Canada, Mexico) and Asia (Pakistan, India, Philippines). These international operations facilitate sales, customer support, engineering, product development, and operations, ensuring comprehensive service for industries such as trucking, logistics, construction, oil and gas, and more, worldwide.
55 Hawthorne Street, Suite 400
San Francisco
CA
USA
Address: 15 Lindsley Ave, Nashville, TN 37210 (Representative Address)
Strengthens Motive's presence in the US, tapping into Nashville's growing tech talent pool and its strategic location within key logistics corridors.
Address: Office in a major Software Technology Park, Lahore (General Location)
Leverages skilled tech talent in the region for R&D and operational excellence, supporting Motive's global service delivery and innovation pipeline.
Address: Office in a prominent tech park, Bengaluru (General Location)
Expands Motive's R&D footprint in Asia, contributing to the development of cutting-edge solutions for the global market and supporting regional customers.
Address: Office in Buffalo, NY (General Location)
Provides dedicated regional support and sales coverage, enhancing customer engagement and market penetration in the Eastern United States.
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As of April 2025, Motive' leadership includes:
Motive has been backed by several prominent investors over the years, including:
Motive has made key strategic additions to its executive team over the past 12-18 months to strengthen its technology leadership, go-to-market strategy, and operational excellence. Notable appointments include a new CTO and a President of GTM & Customer Success. No prominent executive departures have been publicly announced during this period.
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Motive Inc. typically utilizes standard corporate email patterns for its employees. The most frequently observed and generally accepted format is firstname.lastname@gomotive.com. While variations might exist for specific roles or legacy reasons, this is the primary structure for professional communication.
firstname.lastname@gomotive.com
Format
jane.doe@gomotive.com
Example
90%
Success rate
gomotive.com (Motive Blog) • February 21, 2024
Motive launched the AI Omnicam, a new fleet camera system designed to provide 360-degree visibility around commercial vehicles. This technology aims to enhance safety by detecting and alerting drivers to risky behaviors both inside and outside the vehicle, leveraging AI to provide comprehensive situational awareness and reduce accidents....more
gomotive.com (Motive Blog/Press) • November 1, 2023
Motive announced the appointment of Ryan Sit as its new Chief Technology Officer. Sit, with extensive experience from previous leadership roles at high-growth tech companies, will lead Motive's technology strategy and global engineering organization to further innovate its AI-powered platform for the physical economy....more
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